Management Webinar

Industry Trends: Who's Your Target Consumer?

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Thursday, June 7, 2012; Presented by: Gavin Knapp, SEMA Market Research

Who is your target consumer? What motivates them to buy aftermarket parts? SEMA-member companies have asked for more information on specialty-equipment consumers. This year, we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.

The SEMA Consumer Segmentation Study surveyed 3,000 consumers who purchased accessories to explore their motivation for modifying. New “consumer segments” will be presented to help companies target potential customers by knowing what they are looking for from the industry (not just by the car they drive).

Join the SEMA Education Institute (SEI) and Gavin Knapp, senior manager of SEMA’s Market Research Department, for a webinar powered by the SEMA Businesswomen's Network (SBN) that will highlight the results of this recent study.

During this session you will learn about:

  • New SEMA consumer segments
  • Motivations for accessorization
  • How vehicle targets match consumer segments
  • Accessories and modifications desired by consumer segments
  • Consumer segment profiles

In today’s competitive marketplace, you can’t afford to get it wrong. Join Knapp to learn more about the consumers who buy accessories.

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SEMA Members may get this content for free!

Regular Price:

$19.99

How to Use A2Mac1

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Thursday, March 22, 2012; Presented by: Mike Fairbanks, A2Mac1 – Automotive Benchmarking

SEMA is conducting an innovative pilot program with the company A2Mac1 to help support our members with complete vehicle data and information for product development, engineering, installation, service, customization and marketing. A2Mac1 is making their comprehensive vehicle data base and information resources including specifications, photos and videos for over 200 vehicles available to SEMA members registered to participate in this pilot (limited space is available). This is the same information the OEMs use to support their own product development programs.

SEMA is continually working to provide unique benefits and value to members by developing vehicle technology solutions and building partner relationships that foster collaboration between automakers, suppliers, retailers, technology providers,
research organizations, industry associations and member companies. By developing a complete benchmarking management software solution, A2mac1 offers SEMA members global access of data to be shared by suppliers, installers and customizers. A2mac1 has the potential to add significant value to your business operations by helping reduce costs, improve efficiency and increase your profits.

If you would like additional information on the pilot program and how A2Mac1’s services and solutions can support your company’s needs, please contact John Waraniak at 248-363-5313 / johnw@sema.org, or Oscar Munoz at 909-978-6731 / oscarm@sema.org.

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SEMA Members may get this content for free!

Regular Price:

$19.99

How Fit Is Your Customer Service?

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Thursday, Februay 09, 2012; Presented by: Steve Ferrante, Sale Away, LLC

Just as with personal fitness, there are many aspects to managing the well-being of a customer service effort. Businesses with healthy customer service practices maximize customer interactions and ultimately produce more sales and greater profitability.

Join the SEMA Education Institute (SEI) and Sale Away CEO, Steve Ferrante, for this engaging webinar featuring select content adapted from the nationally-acclaimed Pinnacle Performance sales/customer service training program for the auto and tire service industry, exploring the elements that produce a fit customer service effort with specific strategies and techniques to improve employee performance and results.

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SEMA Members may get this content for free!

Regular Price:

$19.99

The Road to Customer Service Excellence: From the Mom & Pop Store to the Nordstrom Way

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Monday, January 26, 2012; Presented by: Robert Spector, Robert Spector Consulting

Robert Spector has been involved in customer service since the age of 13, when he first went to work in his mother and father’s butcher shop. Working alongside his parents, he learned firsthand what it takes to take care of customers—and to keep them loyal. Those lessons inspired his latest book, The Mom & Pop Store, which features interviews with successful independent retailers from all over the world. Join Robert and the SEMA Education Institute (SEI), as they bring together the practical wisdom of mom and pop with the sophisticated strategy of Nordstrom, the subject of Robert's bestselling book, The Nordstrom Way.  Robert believes that elements of great customer service are universal, regardless of the size of your organization.

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SEMA Members may get this content for free!

Regular Price:

$19.99

SEMA Leadership Series: Building Your Volunteer Toolkit

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Monday, January 16, 2012; Presented by: Rhea Blanken, Results Technology, Inc.

This session will kick off the SEMA Leadership Webinar Series, which will provide best practices for volunteer leadership and participation. Join us and be part of designing SEMA's first ever Volunteer Online Toolkit.

Your involvement will help SEMA Councils develop and carry out successful strategies including:

  • Volunteer etiquette—what is it and how to best use it to achieve your council's goals
  • Best practices and procedures—what works for enrollment, engagement and  communication
  • Goal setting and achievement—how does advanced planning and timely implementation really work
  • Volunteer succession planning—how to reach across generations and member segments

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SEMA Members may get this content for free!

Regular Price:

$19.99

3D Design and Additive Manufacturing: Technology that Will Change the Aftermarket

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Thursday, January 12, 2012; Presented by: David Gurrola, GROWit

Additive manufacturing is quickly becoming more commonly used in specialized technology applications where limited quantities of durable precision components are needed. Imagine “printing” a limited number of products or designing product without manufacturing limitations---all while reducing waste and cost.

3D design and additive manufacturing will change the aftermarket Industry in a number of ways. For one, it can eliminate the costly and time-consuming process of tool making by producing fully assembled parts directly from 3D CAD models. Creating hybrid tooling can duplicate production quality for limited production runs.  Additive technologies also give designers the freedom to create with fewer limitations than they had when using traditional manufacturing processes. 3D design changes can be employed with complete flexibility, no wasted inventory, and no wait time for costly tool changes.

Bringing all of the best Additive Manufacturing technologies together allows the industry to provide customers with exactly what their project requires, whichever Additive Manufacturing method fits best.  

Today, when a customer comes to you looking for a replacement taillight that is no longer being manufactured, you can either 3D scan that part to save time or have a designer take hand measurements and design it in a 3D software. On top of that, if you want any design changes made to that part 3D design engineers can make those changes and print out the newly designed part in a few days!

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SEMA Members may get this content for free!

Regular Price:

$19.99

TPMS 101 - Identifying and Understanding the Opportunity

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Thursday, September 29, 2011; Presented by: Russ Fuller, Revolution Supply Inc.

TPMS 101 is a fast paced, interesting, and informative webinar that provides industry insights into identifying and maximizing selling opportunities. Uncover simple and practical sales strategies that will allow you to comfortably capitalize on this untapped revenue stream. TPMS 101 will provide attendees with: 

  • History, Trends, and Opportunities
  • Vehicle Inspection Practices
  • Technical Know-How
  • Tools & Resources
  • Sales Strategies 

Downloads in this product: MP3, WMV, PDF

SEMA Members may get this content for free!

Regular Price:

$19.99

New Product Innovation: Using 3D CAD Software for Efficient R&D

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Thursday, June 23, 2011; Presented by: Mark Scheetz, GoEngineer

New product innovation is essential to the survival and competitiveness of your company. In a rapidly changing marketplace, getting new products to market quickly is crucial. Is your company using the latest tools and technology to keep R&D efficient and cost-effective? Join Mark Scheetz, GoEngineer, on Thursday, June 23, at 11:00 a.m Pacific, for a new SEMA Education Institute (SEI) webinar as he discusses 3D CAD software applications for the automotive aftermarket. With more than 25 years experience in all phases of design, development and implementation of computer applications, Mark will bring a wealth of knowledge to share with attendees.

He will cover:

  • Introduction and overview of CAD software and features
  • Demonstration of the various design components of Solidworks that make product design easier
  • Using OEM provided CAD files for efficiency and accuracy
Don’t miss this opportunity to learn how a design concept can go from sketch to production using the latest in 3D CAD software.

Download formats in this product: Windows Media Video (WMV), MPEG-2 Audio Layer III (MP3), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Sales Strategy: Create Your Competitive Advantage

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Thursday, December 9, 2010; Presented by: Chuck Udell, Essential Action Design Group

Chuck Udell, senior partner with the Essential Action Design Group, will present an enlightening session, “Sales Strategy: Creating Your Competitive Advantage” on Thursday, December 9. An industry veteran, Udell is the former president of University of the Aftermarket (of Northwood University), and was responsible for working with a team of key industry leaders to develop Leadership 2010, the University of the Aftermarket’s Executive Development Program. His webinar presentation will include:
  • How to differentiate your company, your products and your services
  • How to determine opportunities to add value to your customer’s business--the internal and external obstacles to this process and how to steer around them.
  • Implementing your competitive position to produce results and customer loyalty
  • How to insure financial return of expectations using best practices and case-based approaches to avoid the “no profit zone”
  • Discuss the “clarity of measurement”
An effective sales strategy is a powerful change tool that creates a competitive advantage, and delivers improved business results.

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Getting Your Data House In Order: Application Data Standards

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Thursday, November 18, 2010; Presented by: Gigi Ho, Digital Performance

Industry studies show that most manufacturers have major “holes” in the application data for their parts, either because of errors in their fitment data, or gaps in vehicle coverage.

This seminar will:

  • Help those who depend on electronic catalogs to match parts to specific vehicles or engines to understand how to use the industry application standards and provide your customers with more accurate application data.
  • Explain the differences between AAIA Legacy and ACES data standards.
  • Give you tools to help you get started in using ACES in your catalog.
  • Gigi Ho, founder of Digital Performance Inc., has been dedicated to the growth and development of the automotive aftermarket for years. Focusing on data standardization tools for the industry with SPEEDcat cataloging software; and connecting buyers and sellers via the widely syndicated parts comparison shopping engine, StreetPerformance.com, gives her a unique perspective on the future of the marketplace.

This webinar is Powered by the Business Technology Committee (BTC).

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

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