SEMA Middle East Program Expands Horizons for LTAA Members

LTAA LogoThis past spring, 41 SEMA-member companies participated in SEMA’s four-day Middle East program in Abu Dhabi, United Arab Emirates (UAE). The program featured an all-day measuring session with commonly customized vehicles not sold in the United States as well as a chance for participants to exhibit at the trade-only section of the Custom Show Emirates, network with international buyers and explore local shops. Among the participants were several active Light Truck Accessory Alliance (LTAA) members, who shared a few of their takeaways from the experience.


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