A.R.E. has been involved with the Light Truck Accessory Alliance (LTAA) for 14 years. Todd Hoffman, who was recently named president and CEO, currently serves on the Select Committee and leads a task force focused on providing technical information to members. Director of Marketing Bryan Baker recently shared an overview of the company and its involvement in the council.
What does your company do?
We manufacture light-truck accessories, including fiberglass truck caps and tonneau covers and aluminum commercial truck caps.
On the Monday prior to the 2014 SEMA Show, the Light Truck Accessory Alliance (LTAA) hosted a Media Preview, giving nearly 200 journalists a head start on their truck, SUV and off-road coverage for the week. The goal was to allow council members to meet one on one with media reps, making contacts and introducing new products without sacrificing valuable floor time with buyers. Each of the 18 manufacturer participants was chosen from an application pool by lottery to set up temporary exhibit space within the Media Center in the Las Vegas Convention Center
Members of SEMA’s Light Truck Accessory Alliance and professionals in the light truck industry are invited to a happy hour and LTAA mixer at the Slippery Noodle Inn, Indiana’s oldest bar from 6:00-8:30 p.m. on Monday, March 2.
The SEMA Action Network (SAN) announced July 10, 2015 as “Collector Car Appreciation Day.” The date marks the sixth commemoration in what has become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society. The SAN is again working to secure a congressional resolution to recognize the day’s significance.
The Light Truck Accessory Alliance (LTAA) industry awards reception was held November 5, 2014, at the Westgate Las Vegas Resort & Casino (formerly the LVH). Open to all employees of LTAA-member companies and prospective members, the reception featured networking opportunities and three award presentations—the LTAA Hall of Fame, the LTAA Retailer of the Year and the LTAA Ron Webster Memorial Award for Engineering Excellence.