At this year’s SEMA Show, the Light Truck Accessory Alliance will display several vehicles between the South Hall Las Vegas Convention Center and the new Performance Pavilion.
The SEMA Garage is an invaluable product-development tool for manufacturers, especially those serving the truck, SUV and off-road markets.
SEMA’s Young Executives Network (YEN) kicked off the month of June with the Hot Rod Power Tour, where eight YEN members reached out to young professionals regarding the variety of career paths and opportunities available to them in the industry.
Being part of SEMA is truly amazing because the organization provides its members with a number of opportunities to network.
The Light Truck Accessory Alliance (LTAA) installed new leadership on July 1. Lee McGuire, the new chair, first joined the aftermarket industry in 2003. She brings a great deal of volunteer experience to the position, having served previously on the select committees of the Motorsports Parts Manufacturers Council (MPMC), the SEMA Businesswomen’s Network and the Young Executives Network. McGuire is currently the Superlift Suspension Systems director of marketing.
Jason Wells is the marketing manager for Action Car and Truck Accessories in Moncton, New Brunswick, Canada. He recently share a little bit about the company, and why council membership is important to him.
What is the name of your company?
What does your company do?
Action Car and Truck Accessories is an aftermarket accessories distributor and retailer. For more than 30 years we've been accessorizing cars, trucks, vans and fleet vehicles with the right accessories while offering superior service and selection. Our vision is to become the preferred national automotive accessory brand offering industry-defining expertise, products, services and locations.
How many years have you been in business?
Understanding the dealer’s point of view is key for installers and restylers to build trust, gain respect and, ultimately, make more sales.
More than 80 products were displayed in the 2015 ARMO Hot Product Showcase, which can now be viewed online.
Manufacturers’ reps have a new opportunity to partner with the SEMA Data Co-op (SDC) for a special incentive.