SEMA Pickup Report

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SEMA Pickup Report

The SEMA Pickup Report provides an overview of the specialty-equipment market for pickup trucks. The report includes data collected on how consumers modify their pickups: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

The report includes:

  • Information on parts and accessories that consumers have already purchased or intend to purchase
  • Which retail channels consumers use to purchase pickup modifications
  • Where consumers turn for information and ideas about new parts and accessories
  • Key differences between different types of pickup accessorizers and how you can tailor your marketing to them
  • Recommendations for the industry

SEMA Members may get this content for free!

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LTAA Reception

All light-truck accessory industry professionals are encouraged to attend the annual LTAA reception, which will take place at 5:00 p.m. on Wednesday evening of the SEMA Show. The LTAA is excited to announce that the reception location will be in front of the South Hall in the SCORE off-road tent.

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