Syndicate content

McGuire and Reinhardt Lead LTAA Toward the Future

The Light Truck Accessory Alliance (LTAA) installed new leadership on July 1. Lee McGuire, the new chair, first joined the aftermarket industry in 2003. She brings a great deal of volunteer experience to the position, having served previously on the select committees of the Motorsports Parts Manufacturers Council (MPMC), the SEMA Businesswomen’s Network and the Young Executives Network. McGuire is currently the Superlift Suspension Systems director of marketing.

SEMA Member News—July/August 2015

McGuire and Reinhardt Lead LTAA Toward the Future

LTAA Member Spotlight: Action Car and Truck Accessories

Jason Wells is the marketing manager for Action Car and Truck Accessories in Moncton, New Brunswick, Canada. He recently share a little bit about the company, and why council membership is important to him.

What is the name of your company?

Action Car and Truck Accessories

What does your company do?

Action Car and Truck Accessories is an aftermarket accessories distributor and retailer. For more than 30 years we've been accessorizing cars, trucks, vans and fleet vehicles with the right accessories while offering superior service and selection. Our vision is to become the preferred national automotive accessory brand offering industry-defining expertise, products, services and locations. 

How many years have you been in business?

34 years.

Council & Network News: Use the “Wow” Factor to Sell More Cars

Understanding the dealer’s point of view is key for installers and restylers to build trust, gain respect and, ultimately, make more sales.

Council & Network News: ARMO Hot Product Showcase Continues Online

More than 80 products were displayed in the 2015 ARMO Hot Product Showcase, which can now be viewed online.

Council & Network News: Earn Up to $600 in Two Easy Steps

Manufacturers’ reps have a new opportunity to partner with the SEMA Data Co-op (SDC) for a special incentive.

Manufacturers: Measuring Session Scheduled for 2016 Hyundia Tucson CUV

Hyundai will open its doors to SEMA manufacturing members, June 29–30, for a measuring session featuring the all-new Tucson compact CUV.

LTAA Member Spotlight: SNUGTOP

Harmut Schroeder, president, SNUGTOP, based in Long Beach, California, shared some information about the company, and how it benefits from LTAA membership.

What does your company do?

SNUGTOP manufactures truck caps and tonneau covers for consumers, truck enthusiasts and businesses in the United States and worldwide.

How many years have you been in business?

The company has been in business for 55 years, and I have been in the truck cap business for 25 years.

LTAA Member Spotlight: Dee Zee Inc.

Dee Zee Inc. has been a member of the Light Truck Accessory Alliance (LTAA) for nearly 15 years. Jason Mrachina, the company's vice president of sales and marketing, shared a little bit about the company and its council involvement.

What does your company do?

We are a manufacturer of light-truck accessories and law-enforcement products.

How long have you been in business?

38 years.

LTAA Member Spotlight: Considine Sales & Marketing

Considine Sales & Marketing (CSM) is LTAA's member spotlight this month. CSM was named SEMA's Rep Agency of the Year in 2009. Jim Considine shared about the company and why he appreciates serving the truck industry.

What does your company do?

We are a group of manufacturers' agents representing all facets of the specialty-equipment market.

How many years have you been in business?


What is your company's history?

Considine Sales & Marketing Inc. is an independent manufacturers' representative agency with more than 200 years of combined experience in the specialty-equipment industry.

Add to calendar