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Social Marketing: What's the Big Deal?

Join industry colleagues and panelists at the SEMA Show to learn how others are incorporating social marketing into their overall brand strategies. 

Pinewood Drag Racers Prepare for Staging

More than 50 drivers from NASCAR, IRL and NHRA, as well as entertainment and industry celebrities, are offering autographed cars at the SEMA Pinewood Drag Race.

Bob Bondurant School of High Performance Driving Demonstrates Expertise at SEMA Show

Professional instructors from the Bob Bondurant School of High Performance Driving will host driving demonstrations on the 51,000-square-foot track of the Motor Trend Proving Ground.

Cool Items for Sale at the Gala Fundraiser

Two great items up for sale at the SEMA Installation Banquet & Gala Fundraiser include a Thomas Kinkade print of the Daytona 500 and a gold necklace featuring 120 diamonds.

Don't Waste This Crisis—10 Steps to Stay Competitive in Today's Market

Your business decisions not only impact your operation today, but also directly impact its future tomorrow. SEMA's July 23rd webinar, “Don't Waste This Crisis—Create Competitive Advantages and New Opportunities,” provides 10 action steps that companies need to take to stay competitive in today’s specialty-equipment market.

Internet Symposium: Creating Killer Video

What held true 30 years ago when MTV debuted with "Video Killed the Radio Star" holds true today: nothing is more compelling than video.

Restylers Use Nontraditional Avenues During Bumpy Times

With the major slowdown of the new-car market, some restylers are finding additional revenue through opportunities they may have overlooked during more fruitful times.

SEMA Ambassadors Recognized for Helping Grow the Industry

The SEMA Member-Get-a-Member Ambassador Program is an unprecedented opportunity for SEMA members to gain the satisfaction of contributing to the growth of the automotive industry and our association while gaining valuable recognition.

Pinewood Drag Race Trash Talk Heats Up Among SEMA Chairmen

Former SEMA Chairman Mitch Williams says he's pulling no punches in his quest to wrest the Pinewood Drag Race champion title away from current Chairman Jim Cozzie.
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