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Value. Every jobber/retailer recognizes that value attracts customers. Consumers will pay a premium price if they believe that they’re receiving a premium product, and they will rush to a sale if they recognize they’re receiving more than they’re paying for. Value is also the goal of the SEMA Show — value for exhibitors and value for the jobber/retailers who expect to find truly innovative new products, outstanding educational opportunities and services that help their stores thrive and grow. Value is what the SEMA Show delivers—especially in this uncertain business climate.

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"Good" Product Data Makes Money—How to Clean Up Your Spreadsheets for Better Return

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