LTAA Member News

McGuire and Reinhardt Lead LTAA Toward the Future

Light Truck Accessory Alliance

The Light Truck Accessory Alliance (LTAA) installed new leadership on July 1. Lee McGuire, the new chair, first joined the aftermarket industry in 2003. She brings a great deal of volunteer experience to the position, having served previously on the select committees of the Motorsports Parts Manufacturers Council (MPMC), the SEMA Businesswomen’s Network and the Young Executives Network. McGuire is currently the Superlift Suspension Systems director of marketing.

Media Preview Event Draws a Crowd: Apply Now for the 2015 Event

Light Truck Accessory Alliance (LTAA) - SEMA CouncilOn the Monday prior to the 2014 SEMA Show, the Light Truck Accessory Alliance (LTAA) hosted a Media Preview, giving nearly 200 journalists a head start on their truck, SUV and off-road coverage for the week. The goal was to allow council members to meet one on one with media reps, making contacts and introducing new products without sacrificing valuable floor time with buyers.

Each of the 18 manufacturer participants was chosen from an application pool by lottery to set up temporary exhibit space within the Media Center in the Las Vegas Convention Center

LTAA at the SEMA Show

Light Truck Accessory Alliance (LTAA) - SEMA Council

The Light Truck Accessory Alliance (LTAA) industry awards reception was held November 5, 2014, at the Westgate Las Vegas Resort & Casino (formerly the LVH). Open to all employees of LTAA-member companies and prospective members, the reception featured networking opportunities and three award presentations—the LTAA Hall of Fame, the LTAA Retailer of the Year and the LTAA Ron Webster Memorial Award for Engineering Excellence.

New Select Committee Members Installed on July 1

Motorsports Parts Manufacturers Council (MPMC) - SEMA CouncilThe Motorsports Parts Manufacturers Council (MPMC) welcomed three new select committee members on July 1. Chris Thomson, national sales manager for Airaid, Lee McGuire, director of marketing and operations for Skyjacker Suspensions, and Steve Whipple, vice president of sales for Edelbrock LLC, will use their platforms as council leaders to help guide the direction of the group for the good of the whole industry. The three recently shared some of their goals for their terms.

New Members Join LTAA Select Committee

Light Truck Accessory Alliance (LTAA) - SEMA CouncilOn July 1, three individuals joined the select committee for the Light Truck Accessory Alliance (LTAA). Jason Christiansen, president and CEO of Rigid Industries, Erika Garcia, national sales manager for Bolt Locks by Strattec, and Jerrod Strauss, director of sales and marketing for T-Rex Truck Products Inc., will join Todd Hoffman of A.R.E. Accessories and Kathryn Reinhardt of MagnaFlow, who were re-elected to fill the remaining two seats on the committee. SEMA Member News caught up with the three new members to share an introduction.

A Few Words With the MPMC Chairand Chair-Elect

Motorsports Parts Manufacturers Council (MPMC) - SEMA CouncilFollowing its most recent election cycle, the Motorsports Parts Manufacturers Council (MPMC) will soon install new leadership. Rich Barsamian, vice president for sales and marketing at GT Performance Products LLC, will take over the chair position, and Chris Douglas, marketing director for COMP Performance Group, was chosen to serve as chair-elect. Each laid out his goals for the group in recent interviews with SEMA Member News.

Focusing Attention on the Benefits

Light Truck Accessory Alliance (LTAA) - SEMA CouncilFor decades, the Light Truck Accessory Alliance (LTAA) and its forerunners have been sources of information, connections and advocacy for aftermarket professionals in the light-truck and off-road segments. LTAA leadership recently identified a new approach and focus to better serve the membership and industry as a whole. With this new clarity of structure and activity, LTAA is poised to be of even greater value to the aftermarket in the coming years.

LTAA Industry Awards Reception andFall Nationals

Light Truck Accessory Alliance (LTAA) - SEMA CouncilThe Light Truck Accessory Alliance (LTAA) industry awards reception is the premier networking opportunity for those employed and active in the light-truck accessories market. The 2013 event was held November 6 in the Garden Patio North of the Las Vegas Hotel in conjunction with the SEMA Show. In addition to the presentation of LTAA’s industry awards, the evening was highlighted by the annual LTAA Fall Nationals Pinewood Drag Races benefitting the SEMA Cares charities.


Subscribe to LTAA Member News