LTAA Member News

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Media Preview Event Draws a Crowd: Apply Now for the 2015 Event

On the Monday prior to the 2014 SEMA Show, the Light Truck Accessory Alliance (LTAA) hosted a Media Preview, giving nearly 200 journalists a head start on their truck, SUV and off-road coverage for the week. The goal was to allow council members to meet one on one with media reps, making contacts and introducing new products without sacrificing valuable floor time with buyers. Each of the 18 manufacturer participants was chosen from an application pool by lottery to set up temporary exhibit space within the Media Center in the Las Vegas Convention Center
SEMA Member News—March/April 2015

Media Preview Event Draws a Crowd: Apply Now for

LTAA at the SEMA Show

The Light Truck Accessory Alliance (LTAA) industry awards reception was held November 5, 2014, at the Westgate Las Vegas Resort & Casino (formerly the LVH). Open to all employees of LTAA-member companies and prospective members, the reception featured networking opportunities and three award presentations—the LTAA Hall of Fame, the LTAA Retailer of the Year and the LTAA Ron Webster Memorial Award for Engineering Excellence.
SEMA Member News—January/February 2015

LTAA at the SEMA Show

LTAA Celebrates Successful New Products Showcase

Dozens of Light Truck Accessory Alliance (LTAA) manufacturers participated in the promotional opportunities available at the fifth annual New Products Showcase and stock-to-show truck build by RV 4 Wheel Drive & Performance Automotive at the Carlisle All-Truck Nationals on August 1–3, 2014.
SEMA Member News—November/December 2014

LTAA Celebrates Successful New Products Showcase

Dozens

New Select Committee Members Installed on July 1

The Motorsports Parts Manufacturers Council (MPMC) welcomed three new select committee members on July 1. Chris Thomson, national sales manager for Airaid, Lee McGuire, director of marketing and operations for Skyjacker Suspensions, and Steve Whipple, vice president of sales for Edelbrock LLC, will use their platforms as council leaders to help guide the direction of the group for the good of the whole industry. The three recently shared some of their goals for their terms.
SEMA Member News—September/October 2014

New Select Committee Memb

New Members Join LTAA Select Committee

On July 1, three individuals joined the select committee for the Light Truck Accessory Alliance (LTAA). Jason Christiansen, president and CEO of Rigid Industries, Erika Garcia, national sales manager for Bolt Locks by Strattec, and Jerrod Strauss, director of sales and marketing for T-Rex Truck Products Inc., will join Todd Hoffman of A.R.E. Accessories and Kathryn Reinhardt of MagnaFlow, who were re-elected to fill the remaining two seats on the committee. SEMA Member News caught up with the three new members to share an introduction.
SEMA Member News—September/October 2014

New Members Join LTAA Select Committee

A Few Words With the MPMC Chairand Chair-Elect

Following its most recent election cycle, the Motorsports Parts Manufacturers Council (MPMC) will soon install new leadership. Rich Barsamian, vice president for sales and marketing at GT Performance Products LLC, will take over the chair position, and Chris Douglas, marketing director for COMP Performance Group, was chosen to serve as chair-elect. Each laid out his goals for the group in recent interviews with SEMA Member News.
SEMA Member News—July/August 2014

A Few Words With the MPMC Chairand Chair-Elect

 

Rich Barsamian, vice president for sales and marketing at GT Performance Products LLC and MPMC chair.</p></td></tr></tbody></table>  </div>

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LTAA: Connect and Engage

As always, summer is a busy time in the automotive industry, and members of the Light Truck Accessory Alliance (LTAA) council will be making the most of the sunshine and warm temperatures to accomplish projects and strengthen their businesses.
SEMA Member News—July/August 2014  

LTAA: Connect and Engage

As always, summer is a busy time in the automotive industry, and members of the Light Truck Accessory Alliance (LTAA) council will be making the most of the sunshine and warm temperatures to accomplish projects and strengthen their businesses.

Focusing Attention on the Benefits

For decades, the Light Truck Accessory Alliance (LTAA) and its forerunners have been sources of information, connections and advocacy for aftermarket professionals in the light-truck and off-road segments. LTAA leadership recently identified a new approach and focus to better serve the membership and industry as a whole. With this new clarity of structure and activity, LTAA is poised to be of even greater value to the aftermarket in the coming years.
SEMA Member News—March/April 2014

Focusing Attention on the Benefits

 

 LTAA members belong to the lowered, raised, diesel, off-road and Jeep niches of the industry.

LTAA Industry Awards Reception andFall Nationals

The Light Truck Accessory Alliance (LTAA) industry awards reception is the premier networking opportunity for those employed and active in the light-truck accessories market. The 2013 event was held November 6 in the Garden Patio North of the Las Vegas Hotel in conjunction with the SEMA Show. In addition to the presentation of LTAA’s industry awards, the evening was highlighted by the annual LTAA Fall Nationals Pinewood Drag Races benefitting the SEMA Cares charities.
SEMA Member News—January/February 2014

LTAA Industry Awards Reception andFall Nationals

The Light Truck Accessory Alliance (LTAA) industry awards reception is the premier networking opportunity for those employed and active in the light-truck accessories market. The 2013 event was held November 6 in the Garden Patio North of the Las Vegas Hotel in conjunction with the SEMA Show.

What to Expect From LTAA at the SEMA Show

A New Look for the LTAA BoothThe Light Truck Accessory Alliance (LTAA) booth will look a little different at the SEMA Show this year. When attendees first approach South Hall, they will notice five vehicles on display outside the entrance. This representation of the wide variety of LTAA-member companies and products is sure to be an eye opener for everyone. Inside the Upper South Hall, LTAA select committee members will be present at booth #34151 to interact one-on-one with attendees and answer questions. If you have never met your LTAA leadership, this is a great chance to do so.

SEMA Member News—November/December 2013  

What to Expect From LTAA at the SEMA Show

A New Look for the LTAA Booth

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