Linda Spencer

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What Global Customers Drive

The Ford Mustang, Jeep Wrangler and Chevrolet Silverado pickup were winners of the 2014 SEMA Awards, recognizing the year’s hottest vehicles. Does your company make products for those vehicles? Do you sell your products primarily in the United States? If you answered yes to both of these questions but want to expand your sales outside the United States, SEMA’s make/model data can help you get started by giving you easy-to-use information that will help you identify the best markets in terms of vehicle registrations. Through a joint program with the U.S. Department of Commerce and IHS Automotive, SEMA has complied the data into a user-friendly resource.

SEMA News—July 2015

INTERNATIONAL

By Li

The First International Measuring Session/SEMA Garage

Learning About the Market While Building BusinessForty-one SEMA-member companies participated in the first-ever overseas-based SEMA Garage, which featured an all-day measuring session for vehicles popularly customized overseas but not sold in the United States. The event, held at the Custom Show Emirates based in Abu Dhabi, United Arab Emirates (UAE), was part of the four-day 2015 SEMA Middle East Program.
SEMA News—June 2015

INTERNATIONAL

Dynamic Off-Road Market in China

Media Giant FB Life Provides Insight The specialty-equipment market in China is booming, with perhaps no sector growing more rapidly than the off-road market. SEMA News recently talked about the off-road scene with Baokun LV, co-founder of FBLife.com and executive general manager of FB Life, a Chinese media giant and a platform for off-road enthusiasts and service suppliers.
SEMA News—May 2015

INTERNATIONAL

The Mustang is Going Global

Good News for Worldwide Enthusiasts and U.S. Specialty-Equipment ManufacturersSEMA manufacturers know that the Ford Mustang is one of the most customized vehicles in the marketplace. This year marks the pony car’s 50th anniversary, and now it comes with a larger-than-ever attraction to those who wish to develop and market products for the highly accessorized musclecar,“ noted SEMA Vice President of OEM and Product Development Programs Mike Spagnola.

SEMA News—April 2015

Global Media Awards

Winners Announced at the SEMA Show International Happy HourNearly 160 SEMA Show exhibitors were notified on Wednesday morning of the recent 2014 SEMA Show that one or more of their products were Global Media Award winners. Twenty-six international journalists sitting on an elite panel from 15 countries chose the products. Receiving three Global Media Awards was “probably the biggest highlight out of a week full of highlights for WipeNew,” commented first-time SEMA Show exhibitor Wipe New’s Vice President Nick Naylor.
SEMA News—February 2015

INTERNATIONAL

Positive Developments In China’s Specialty-Equipment Market

Demand Is Strong; Will Laws Be Updated Soon?Seventeen SEMA-member companies presented their products in a two-city visit to China during the September 2014 SEMA China Business Development tour. The SEMA delegation had the opportunity to exhibit both in Beijing and Shanghai. The group was briefed by the U.S. Embassy and participated in networking events in both cities, where members had the chance to meet with buyers from throughout the country. Buyers attended the SEMA events from 23 provinces located throughout China.
SEMA News—January 2015

INTERNATIONAL

SEMA’s International Vehicle Measuring Program

Offering Access to Hard-to-Obtain Vehicles What do a Toyota HiLux, a Ford Ranger T6, an UAZ Hunter and a Mitsubishi L200 have in common? For one thing these vehicles are known for being aftermarket-accessory friendly, are extremely popular with enthusiasts and are typically upgraded by owners who seek to take them off-roading. Another thing they have in common is that none of these vehicles are sold in the United States, but being very popular throughout the much of the rest of the world, they offer export marketing potential for U.S. companies.
SEMA News—December 2014

INTERNATIONAL

Tips on Maximizing International Opportunities at the 2014 SEMA Show

SEMA companies interested in expanding their sales overseas or wishing to gain a foothold in key international markets for the first time should start planning now to take advantage of one of the biggest international events of the year—the 2014 SEMA Show. During the first week of November, resellers from more than 130 countries interested in purchasing performance and styling products will be descending on Las Vegas for the SEMA Show. In fact, early figures show that 25% of all buyers expected to attend this year’s Show reside outside the United States, which is similar to the percentage at the 2013 Show.
SEMA News—September 2014

INTERNATIONAL

2014 SEMA Russia Business Development Conference

Executives from eight SEMA-member companies traveled with SEMA staff to explore the automotive specialty-equipment market in Russia and determine the potential for products in that country of 142 million. There was some trepidation, given the current political tensions between the U.S. and Russia, but once in Moscow, the group was impressed with what they saw. “What a country,” said Ed Rossi, vice president of sales for Injen Technology. “It’s full of rich culture, history and majestic sights. Injen Technology ventured to Russia with a bit of skepticism due to the Crimea takeover. We had reservations about how Americans would be treated in light of our contradictory political stances, but the people of Russia were...
SEMA News—August 2014

INTERNATIONAL

Central America

An Increasingly Popular Regional Destination for U.S. Automotive Specialty-Equipment ProductsWith an estimated population of 42 million, Central America is an increasingly important regional market for U.S. goods. The Dominican Republic-Central America-United States Free Trade Agreement (CAFTA-DR) eliminates trade barriers among the seven signatories, which include the United States, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras and Nicaragua. Before this regional trade pact, tariffs on U.S. autos and parts to the region had averaged from about 4% to 9% and even up to 30% on certain products. Most of these import taxes disappeared immediately with CAFTA-DR approval, and the rest will be eliminated by 2015.
SEMA News—July 2014

INTERNATIONAL
By Linda Spencer

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