Light Truck Reports

SEMA Jeep Wrangler Report

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SEMA Jeep Wrangler Accessorizer Report

The SEMA Jeep Wrangler Report provides an overview of the specialty-equipment market for TJ and JK Wranglers. The report includes data collected on how consumers modify their Jeeps: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

The report includes:

  • Information on what parts and accessories consumers have purchased
  • Which retail channels consumers use to purchase Wrangler modifications
  • Where consumers turn for information and ideas about new parts and accessories
  • How consumers use their modified Jeeps, both on-road and off-road
  • Recommendations for the industry

SEMA Members may get this content for free!

Regular Price:

$499.00

New Study Examines Pickup Truck Market

The U.S. light-truck market is incredibly broad. Used for general transportation, commercial applications and recreation, light trucks comprise the single largest category for businesses in the automotive specialty-equipment industry. Indeed, trucks and the accessories built for them are so popular that they have laid claim to their own exhibit hall at the annual SEMA Show in Las Vegas. While the light-truck market encompasses vans, crossovers, SUVs and some specially constructed vehicles, pickups make up the lion’s share of the market for SEMA members. The nation’s first and second top-selling vehicles are—and have been for years—the Ford F-Series and Chevrolet Silverado pickup lines.

2011 SEMA Pickup Truck Report

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The 2011 SEMA Pickup Truck Report provides a comprehensive look at the market. It includes sales data and consumer purchase trends on 15 model pickups covering 2001–2011 model years and more than three dozen specialty- equipment accessories. The report also compares the midsize truck market to the fullsize truck market.

The report included data collected from a survey of pickup-truck owners, as well as vehicles sales data and specialty-equipment market numbers.

SEMA Members may get this content for free!

Regular Price:

$99.99

2006 Light Truck Accessorization Report

About this product:

SEMA Members may get this content for free!

Regular Price:

$49.95

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