Trends for 2015

A Look to the Future With SEMA Council Leaders

SEMA News annually turns to the leaders of the association’s councils and networks for the January issue to seek their views about how the industry is shaping up for the coming year. The chairs of each group provide responses based on what their organizations and companies are seeing within their marketplaces. Their responses provide helpful insights for businesses in every segment of the marketplace.

On the Fly

When Petersen Publishing Company photographer Eric Rickman took this photo in October 1958, Paul Schiefer’s involvement in developing a safe, “slipper” clutch for drag racers was still a decade away. So was the honor of being the very first inductee into SEMA’s Hall of Fame.

A Few Words With Bob Moore

About this product:

While technology has been an undeniable force in the evolution of the automobile, it has also determined how cars and car parts are sold. From the first handbills to newspaper and magazine advertising to broadcast media and now the Internet, technology inevitably changes the way manufacturers, distributors and retailers sell their wares. As electronic cataloging has evolved over the past decade, the ability of parts suppliers, sellers and end users to source and find parts has gone from tedious to instantaneous—so long as sufficient and correct product information is available. Simply put, ample and easily understood information helps sell products.

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