Internet

How Bad Press Can Actually Increase Your Online Credibility

Riding the momentum of social media's virtually unbridled growth,
consumer reviews have become a powerful, proven tool for spiking
company sales and are showing signs of becoming even more potent.
Indeed, 72% of online shoppers say that web reviews and ratings on
company websites and elsewhere influence their purchase decisions more
than any other factor, according to the 2010 Social Shopping Survey
authored by the e-tailing group (www.e-tailing.com). And 39% of those same shoppers say that they read eight or more online reviews before making a purchase. [Read more]

Produce the Perfect Product Launch

About this product:

Thursday, July 1, 2010; Presented by: Tom Marx, The Marx Group

In a crowded marketplace, you can’t afford to miss a beat with a new product launch. After major investments in development, engineering and manufacturing, the initial marketing strategy is often overlooked, underfunded or poorly executed, and the product never reaches its sales goals. Whether you are contemplating a product launch or are already deep in the process, this webinar will help you focus on what is most important, beginning with the six P’s: Planning, Product, Pricing, Placement, Promotion and Participation.

Learn proven methods to leverage your next product launch and benefit from improved sales and awareness. Tom Marx, president of The Marx Group, will teach you how to make your next launch pay immediate dividends. His full-service advertising agency specializes in business development, marketing strategy and communications support services to the automotive aftermarket, and he’ll cover top techniques that will include:

  • Timeline recommendations
  • Identifying the most effective marketing tools to leverage your brand or your product’s unique selling proposition
  • How to get buy-in from all stakeholders
  • Incorporating methods to engage customers for improved out-of-the gate sales performance and metrics

Marx is an active member of SEMA and is the past president of the Automotive Communications Council. He writes two monthly eNewsletters that provide marketing, business management and merger and acquisition insights and strategies, and his comprehensive experience in lead generation, direct mail, public relations, marketing and advertising can help you achieve breakthrough results.   

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

10 Search-Engine Tips That Will Increase Your Online Business Now

About this product:

Thursday, June 17, 2010; Presented by: Matt Bailey, SiteLogic Marketing

The goal of any business website is to generate more visitors for more sales more often. Search engines are the most frequent drivers of these potential customers, and search-engine optimization is a crucial piece of online marketing. Now you can use the newest SEMA webinar to learn 10 tips about search engines that will boost your site’s traffic today!

Search-engine expert Matt Bailey will offer webinar participants concrete methods for increasing website traffic. Baily, the founder and president of SiteLogic Online Marketing and author of the soon-to-be-released book Internet Marketing: An Hour a Day, will cover:

  • The critical on-page factors essential for rankings
  • Techniques that gain valuable links
  • Winning keywords that draw qualified traffic
  • How to make your analytics fun…and much more!
Drawing on over a decade of experience in the Internet marketing industry, Baily excels at combining promotion with programming to help companies create comprehensive strategies for improving their web presence and converting visits to sales. He is known for his entertaining speaking style and ability to make technical topics both understandable and practical.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

How to Select and Prepare For a Web Designer

About this product:

Thursday, June 3, 2010; Presented by: Luanne Brown, President and CEO of eTool Developers

Your website is the face of your company for millions of Internet users, so design and functionality can make or break your web enterprise. A knowledgeable web designer can help lead customers to your site and make it easy for them to find your products. Learn how to choose the ideal team.

Industry expert Luanne Brown provides a roadmap that can guide you to the right designer through understanding the products and services available. The session focuses on selecting the right team to help build the ultimate website program for your company, emphasizing experience, budget and expertise in using aftermarket-critical ACES and PIES data.

Luanne Brown is president and CEO of eTool Developers, an Internet marketing company that provides website development, eCommerce and learning-centered online tools to the automotive aftermarket. Brown is a member of the SEMA Board of Directors and is an active member of the Light Truck Accessory Alliance, the Performance Warehouse Association and the Automotive Aftermarket Industry Association. She was honored with the 2007 Athena Award from the SEMA Businesswomen’s Network.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$19.95

A Security Primer

Hacking, once the province of teenage boys spreading graffiti for kicks and notoriety, is done today by organized, financially motivated gangs, said researchers of “Security Threat Report: 2010,”

Digital Marketing

About this product:

This series of SEMA News stories is based on the idea of using reliable and repeatable methods to ensure business success. In the coming issues, we will delve into a range of topics aimed at developing Best Practices through knowledge, motivation and skills.

Writing for BtoB Online, Senior Editor Christopher Hosford cited a survey that indicated a 17% average increase in online marketing spending for 2010. Another survey suggested that 64% of companies plan to increase budgets for search-engine optimization, and 51% will increase budgets for paid search. The groundswell of cell-phone applications—particularly on Blackberry and iPhone devices—has led to 56% of companies planning to increase their spending on mobile marketing. And the newest darling in the online realm, social networking, has opened a panorama of possibilities.

SEMA Members may get this content for free!

Regular Price:

$1.99

The Role of the Internet in Shaping Parts and Accessories Sales in 2009 and Beyond

About this product:

KEYNOTE
November 2, 2009, 8:00 a.m. - 9:00 a.m.
Track: Online Marketing, Sponsored by eBay

Panelists:
• Rob Chesney, Vice President of eBay Motors
• Jad Dunning, CEO of DriverSide
• Michelle Morris, Director of North America Automotive Sales for Google
• Bryan Murphy, CEO of WHI Solutions, Inc.
• Famous Rhodes, Director of Parts and Accessories for eBay Motors
• Glenn Rogers, CEO of CarDomain
• Steve Sigg, eBusiness Manager for ACDelco

The Internet is known for shaping industries by providing transparency in content, inventory and eventually pricing. Several industries have seen this cycle mature over the past 10 years. The new-car industry was the first to see this cycle of transparency play out in its space and emerge with a new set of assets to compete. Travel is another industry that has emerged out of the web with a different model. Rob Chesney, vice president of eBay Motors, leads a panel of industry experts to explore the eventual end state of the industry, as influenced by the Internet.

Sub-topics include:
• The role of content: Product reviews, installation content, diagnosis tools and research for comparison shopping
• Pricing transparency and its role and growing importance
• Video
• Evolution and role of aggregators (Frugal Mechanic and Shopping.com), online marketplaces (eBay, Craigslist and Amazon) and retail sites operated by business owners
• The comingling of services and parts
• The role of catalog provider content and application data
• Shift in search behavior: How consumers begins their search for parts or services

Chesney draws from his personal experience leading the world’s largest automotive site through these decisions at eBay with its vehicles and parts business over the past eight years. The eBay Motors category receives over $12 million unique monthly visitors and represents over $14.2 billion in vehicles, parts and accessories inventory globally as of the second quarter of 2009. Chesney has seen the evolution of the vehicles business as impacted by the current macroeconomic climate, along with the major changes occurring in the automotive industry.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

$9.95

Demystifying Gen Y

About this product:

For John Hotchkis, the “aha” moment came when he did an Internet search for a BMW exhaust. He found two videos on YouTube of BMWs with exhausts from the brand he was considering. They were posted by satisfied customers, not the manufacturer.

SEMA Members may get this content for free!

Regular Price:

$1.99

Pages

Subscribe to Internet