Internet

10 Major IT Security Trends

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While the Internet’s white hats have done a great job of keeping the medium’s darker forces at bay, security experts predict that the web will still remain a dangerous place for businesses in the coming year—especially those without digital smarts.

“The web will undoubtedly continue to be the most prominent vector of attack,” said Gerhard Eschelbeck, chief technology officer for Sophos, a web-security firm.

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Protecting Far-Flung Company Data

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As significant numbers of businesses migrate to outside-the-enterprise services, such as cloud computing and social media, legal experts say they should consult with their attorneys to ensure that far-flung data is protected, trackable and accessible. Indeed, data generated by cloud computing is especially rife with risk, given that data is stored offsite and under the control of a third-party vendor—a vendor who may not be as awestruck over the importance of a company’s crown data jewels as its officers are.

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Re-Tooling Your Online Reviews Strategy

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New free tools from Google, Bing and Twitter are making it virtually effortless for companies to solicit a positive review from a satisfied customer and then instantly redistribute that review to the customer’s online social circles. The technology—essentially a recommendation button that is clicked to indicate an endorsement—can be added to any company webpage or product page in a matter of seconds.

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7 Ways to Marry E-mail Marketing With Social Media

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Marketers looking to get a handle on social media as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs. The pioneers of this method say that a little creative contact with current and potential customers on social networks, such as Facebook, Myspace and Twitter, can add new muscle to tried-and-true e-mail.

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PC Productivity Tools That Deliver

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While hundreds of hardware and software solutions emerge on the market each year angling for your PC productivity dollar, only a small percentage offer significant gains. Here’s a sampling of la crème de la crème—PC productivity tools that will leave you wondering how you ever got along without them.

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How Bad Press Can Actually Increase Your Online Credibility

Riding the momentum of social media's virtually unbridled growth,
consumer reviews have become a powerful, proven tool for spiking
company sales and are showing signs of becoming even more potent.
Indeed, 72% of online shoppers say that web reviews and ratings on
company websites and elsewhere influence their purchase decisions more
than any other factor, according to the 2010 Social Shopping Survey
authored by the e-tailing group (www.e-tailing.com). And 39% of those same shoppers say that they read eight or more online reviews before making a purchase. [Read more]

A Security Primer

Hacking, once the province of teenage boys spreading graffiti for kicks and notoriety, is done today by organized, financially motivated gangs, said researchers of “Security Threat Report: 2010,”

Digital Marketing

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This series of SEMA News stories is based on the idea of using reliable and repeatable methods to ensure business success. In the coming issues, we will delve into a range of topics aimed at developing Best Practices through knowledge, motivation and skills.

Writing for BtoB Online, Senior Editor Christopher Hosford cited a survey that indicated a 17% average increase in online marketing spending for 2010. Another survey suggested that 64% of companies plan to increase budgets for search-engine optimization, and 51% will increase budgets for paid search. The groundswell of cell-phone applications—particularly on Blackberry and iPhone devices—has led to 56% of companies planning to increase their spending on mobile marketing. And the newest darling in the online realm, social networking, has opened a panorama of possibilities.

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