Google is cracking down on mobile websites that intentionally degrade the web-browsing experience for the rest of us. Beginning in January 2017, the search-engine giant announced plans to push mobile websites down in its search-engine returns if they deliberately harass visitors with bothersome pop-up ads.
Although cyber threats on Fortune 500 companies make headlines, victims come in all shapes and sizes. Ponemon Institute, a Michigan-based research center dedicated to research on privacy, data protection and information security, found that 51% of surveyed CEOs reported experiencing a data breach not just daily but hourly.
With most leading businesses devoting more time to content marketing, ensuring that your content is optimized for search engines is critical.
Here are some suggested steps to take if your data and computer system are breached.
While hackers regularly make digital corpses of computer systems run by global giants and mom-and-pops alike, the hard fact is that few businesses have a plan in place to handle a cyber break-in.
Nearly as old as the web itself, web survey packages have grown ever more sophisticated over the years—to the point where you can use them to essentially run your own, never-ending focus group online. Moreover, given that there’s a crowded market of web survey providers, many businesses find that they can satisfy all of their surveying needs with the free versions of these solutions—and never upgrade to premium offerings.
Businesses are scoring more sales online by programming their websites to serve up custom marketing content based on who happens to be visiting them at any given time.
Businesses still reeling from seemingly endless reports of hacker break-ins last year should brace for even more sophisticated capers in 2016 as IT security departments simultaneously roll out new tactics for thwarting the criminals. Security experts say that the image of yesteryear’s hacker—the pimply faced teen on a lark for grins and giggles—has given way to organized-crime teams who are hell bent on stealing and monetizing stolen data.
At its core, content marketing focuses on creative content that goes beyond the traditional sales messages commonly used by marketers.
Think about it. More than 80% of adults use the Internet or e-mail at least occasionally. According to the latest Pew research, 71% of Internet users are on Facebook, and 70% of those engage with the site daily. Any way you slice it, that’s a whole lotta communication going on! Add to that the massive growth that sites such as Instagram (now bigger than Twitter), Snapchat and others continue to show, and it’s a safe bet that they will continue to be favorite ways for users to stay in touch with their ever-growing world.
So what does this have to do with your brand? While a bit dated (2012), the latest stat we could find on the subject says that 71% of social-media users said they are more likely to make a purchase based on...