Nearly as old as the web itself, web survey packages have grown ever more sophisticated over the years—to the point where you can use them to essentially run your own, never-ending focus group online. Moreover, given that there’s a crowded market of web survey providers, many businesses find that they can satisfy all of their surveying needs with the free versions of these solutions—and never upgrade to premium offerings.
Businesses are scoring more sales online by programming their websites to serve up custom marketing content based on who happens to be visiting them at any given time.
Businesses still reeling from seemingly endless reports of hacker break-ins last year should brace for even more sophisticated capers in 2016 as IT security departments simultaneously roll out new tactics for thwarting the criminals. Security experts say that the image of yesteryear’s hacker—the pimply faced teen on a lark for grins and giggles—has given way to organized-crime teams who are hell bent on stealing and monetizing stolen data.
At its core, content marketing focuses on creative content that goes beyond the traditional sales messages commonly used by marketers.
Think about it. More than 80% of adults use the Internet or e-mail at least occasionally. According to the latest Pew research, 71% of Internet users are on Facebook, and 70% of those engage with the site daily. Any way you slice it, that’s a whole lotta communication going on! Add to that the massive growth that sites such as Instagram (now bigger than Twitter), Snapchat and others continue to show, and it’s a safe bet that they will continue to be favorite ways for users to stay in touch with their ever-growing world.
So what does this have to do with your brand? While a bit dated (2012), the latest stat we could find on the subject says that 71% of social-media users said they are more likely to make a purchase based on...
Businesses looking for a quick fix to the increasingly vexing challenge of getting their web presence to look good on all screen sizes—including smartphones, tablets and desktop PCs—may want to turn to YouTube.
Many early adopters have been disappointed with Microsoft Windows 8's new interface, sighting clunky and inefficient operation when compared to traditional desktops. The bottom line: Windows 8 may not be fit for your business.
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While Facebook’s new look has left many businesses in a scramble,
migrating to the new, mandatory change need not be accompanied by
gnashing of teeth. Armed with insights from web marketing experts,
companies will be able to cruise through the upgrade—and perhaps dust a
competitor or two—unfazed.
In the most fundamental terms, the Great Facebook Migration of 2012 represents a move by the digital hangout to standardize the look and feel of every Business Page on its network. Essentially, Facebook wants every business on its site to be able to express what’s happening with its brand right now—as well as the heritage behind that brand—all on a single page.
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While the Internet’s white hats have done a great job of keeping the medium’s darker forces at bay, security experts predict that the web will still remain a dangerous place for businesses in the coming year—especially those without digital smarts.
“The web will undoubtedly continue to be the most prominent vector of attack,” said Gerhard Eschelbeck, chief technology officer for Sophos, a web-security firm.
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As significant numbers of businesses migrate to outside-the-enterprise services, such as cloud computing and social media, legal experts say they should consult with their attorneys to ensure that far-flung data is protected, trackable and accessible. Indeed, data generated by cloud computing is especially rife with risk, given that data is stored offsite and under the control of a third-party vendor—a vendor who may not be as awestruck over the importance of a company’s crown data jewels as its officers are.