International

Creating Export Opportunities

The Toyota HiLux is among the best-selling vehicles in the world—hitting more than 14 million units sold in 135 countries worldwide since its introduction. The 1-ton, double-cab, 4x4 pickup benefits from a reputation for reliability and sturdiness, and offers performance and appearance customization opportunities for a wide range of specialty-equipment manufacturers.

Matchmaking, SEMA Style

About this product:

SEMA led a fact-finding and buying mission to the Middle East, where Abu Dhabi was the venue for a one-on-one matchmaking event held April 17–20. Through a series of private meetings and networking events, participating U.S. manufacturers gathered with pre-vetted local importers and retailers in the United Arab Emirates (UAE) and from throughout the region for the SEMA Middle East Market Development Conference. An intimate, hotel-based, one-on-one setting allowed manufacturers and buyers the opportunity to get to know one another over several full days and included receptions and events at the Yas Marina Circuit, which is the venue for the Abu Dhabi Grand Prix.

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