International

World Order: Key International Legislation Affects Specialty-Equipment Business

Here is a roundup of proposed or recently enacted legislative and
regulatory developments affecting the specialty-equipment industry in
key markets overseas. For more information on overseas developments,
SEMA members are invited to contact SEMA Director of International and
Government Relations Linda Spencer at lindas@sema.org.

First Quarter 2010 International Regulatory Update

Global Media Awards

About this product:

For the sixth year, a panel of top automotive journalists from 15 countries throughout Asia, Europe, South Africa and South America served on the SEMA Global Media Awards (GMA) panel. 

SEMA recognizes that automotive personalization and customization is growing worldwide. Though the appeal of making cars and trucks fit one’s lifestyle has strong roots in the United States, this enthusiast attitude is universal—and growing. SEMA introduced the Global Media Award program in 2004 to highlight the wide appeal to enthusiasts on every continent of specialty-equipment products that are on display at the SEMA Show.

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$1.99

SEMA Partners With GM Middle East

About this product:

To highlight the customization possibilities of the just-released Chevy Cruze in the United Arab Emirates, GM Middle East and SEMA partnered to customize two of the all-new compact global cars. SEMA enlisted two top designers to work on the projects. 

Myles Kovacs, founder and publisher of DUB magazine, undertook the design of one of the vehicles, which was customized with a lifestyle theme and nicknamed “The Blackhawk Cruze.” Ryan Friedlinghaus, star of MTV’s original “Pimp My Ride” and known for his West Coast Customs (WCC) brand and popular “Street Customs” show, went all out to create a motorsports-themed version of the vehicle.

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$1.99

Laws on a Global Scale

About this product:

Specialty-equipment companies have begun utilizing new tools made available to businesses to ensure that the sale and use of accessories and performance products currently marketed in Europe are allowed to be freely sold throughout the continent. Concerned that national governments were either banning products or adding local requirements in violation of the Mutual Recognition Treaty, the European Parliament implemented measures in May 2009 to promote a single market for automotive specialty equipment. The measures would restrict national decisions that prevent products lawfully manufactured in one member state from being sold within the borders of the others. The new regulations also created resources—including designated points of contact in each country—for businesses to use in case of problems.

SEMA Members may get this content for free!

Regular Price:

$1.99

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