International

Chinese Drivers Want U.S. Brakes–Reach Out to Them Through Exclusive SEMA Conference

Drivers in China are going farther and faster and that is creating opportunities for U.S. brake manufacturers.

“Roads in China are getting better each year, so cars go faster and
more demands are placed on brake products,” said a Shandong, China-based
performance parts importer, retailer and wholesaler located in the
northeast part of the country. “Foreign brands have good word of mouth
and good feedback, thus I think they have a good future.”

U.S. Government Investigates Chinese Intellectual Property Rights Infringement

The U.S. International Trade Commission (ITC) has initiated an
investigation into the effects of Chinese intellectual property rights
(IPR) infringement on U.S. jobs and the economy, along with China's
so-called “indigenous innovation policies.” The latter refers to a
Chinese initiative, which encourages domestic companies to develop their
own technology and brands instead of simply manufacturing foreign
products.

Luxury Car Sales Spur Chinese Demand for Performance Products and Dynos

The market for performance dynamometers in China is modest at the
moment, reflecting the newness of the country’s performance car
culture. But China is a market to watch, said companies making the
high-tech tuning machines. One thing that should boost demand for
dynos in China is the fast growth in luxury car sales. Luxury car
buyers want, and can afford, performance-boosting products for their
car. Tuner shops will need dynos to guarantee top performance. Dyno
manufacturers are betting on the market growing and are actively
signing up distributors to supply these new potential customers.

Build Your Brand's European Presence With an Exhibit at Automechanika Frankfurt

A few booths are still available in the USA pavilion in Hall 4.1 during
the upcoming Automechanika show taking place in Frankfurt September
14–19. Held every other year, the show features everything from
automotive components, accessories, garage equipment, refueling and car
washing. For more information regarding exhibition opportunities,
contact Bridget Ferris at Bridget.Ferris@usa.messefrankfurt.com.

Find Out Which Products Chinese Distributors and Buyers Wish to Source From the United States

Nearly two-dozen distributors and buyers have contacted SEMA to
introduce themselves and the products they hope to source at the SEMA
China International Auto Parts Expo (CIAPE) business development conference, held in Beijing, China, September 23–26,
2010. Performance and off-road products figure prominently in the type
of products Chinese wholesalers and retailers want to source from U.S.
companies.

SEMA Show Tip of the Week: International Outreach at No Charge

The SEMA International Buyer's Guide is an easy way to expand your
business to buyers around the world. An exclusive directory of
exhibitors interested in growing their sales outside of the United
States, the SEMA International Buyers' Guide is distributed to every
international buyer attending the 2010 SEMA Show and throughout the
year at international trade shows.

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