International

Sales of Luxury Auto Brands Rise in China—Capitalize on Opportunity With Your Products

BMW expects its sales in China in 2010 to grow by 30% to 120,000 units.
Mercedes-Benz aims to sell more than 100,000 passenger vehicles in
China in 2010, the vice president of sales and marketing for
Mercedes-Benz Cars said in April. Audi, the top-selling luxury brand in
China, is on course to sell more than 200,000 units there in 2010.

China's Tuning Trends: Ford Focus Big in Southwest, European Vehicles Popular in the North

Tuner shops in China are looking for imported performance-enhancing accessories such as suspensions, turbochargers, intake valves and brakes. Shock absorbers, body kits and wheels are the top three modifications at his shop, which works on primarily Japanese models, said Zhang Yu, owner of a Beijing Tuning Shop.

SEMA Members to Discover Growth and Condition of Potential Markets

Light-vehicle sales in China rose 53% in the first five months of the
year to nearly 7.2 million units, according to J.D. Power and
Associates. It’s hard to ignore that kind of momentum. Some SEMA
members aren’t. They are headed to Beijing in late September for the
SEMA-CIAPE Business Development Conference. Many see it as a good
opportunity to learn more about the China market.

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