Getting Started in International Commerce

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Companies that wish to extend their reach beyond U.S. borders can branch into emerging automotive markets that offer huge potential for increased sales. The keys to successful international ventures are careful research and reasonable expectations. The first step is to discover what vehicles are available in the target locale, and the second is to discover what products resonate with consumers there. SEMA offers several programs that can help get member companies started. 

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U.S. Department of Commerce Links SEMA Show Exhibitors With International Buyers

The U.S. Department of Commerce is offering free export promotion and
assistance for SEMA Show exhibitors whose products contain a minimum of
51% U.S. content. If your products meet this requirement, click here to complete the form for the free assistance and to register for your free listing in the International Buyers' Guide.

Feds Update Horizontal Merger Guidelines

The Department of Justice (DOJ) and the Federal Trade Commission (FTC)
revised the “Horizontal Merger Guidelines” to reflect changes in the
way mergers are reviewed since the guides were last revised in 1992.
Horizontal mergers are defined as two or more companies with similar
product lines. The guides help antitrust regulators from the DOJ and
FTC evaluate the likely competitive impact of mergers, distinguishing
between potentially harmful mergers versus mergers that will be
competitively beneficial or will likely have no competitive impact on
the marketplace.

Sales of Luxury Auto Brands Rise in China—Capitalize on Opportunity With Your Products

BMW expects its sales in China in 2010 to grow by 30% to 120,000 units.
Mercedes-Benz aims to sell more than 100,000 passenger vehicles in
China in 2010, the vice president of sales and marketing for
Mercedes-Benz Cars said in April. Audi, the top-selling luxury brand in
China, is on course to sell more than 200,000 units there in 2010.

China's Tuning Trends: Ford Focus Big in Southwest, European Vehicles Popular in the North

Tuner shops in China are looking for imported performance-enhancing accessories such as suspensions, turbochargers, intake valves and brakes. Shock absorbers, body kits and wheels are the top three modifications at his shop, which works on primarily Japanese models, said Zhang Yu, owner of a Beijing Tuning Shop.


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