The December issue of SEMA News is dedicated to business technology, future hot-rodding trends and business opportunities in China.
On Monday, November 1, from 3:00 p.m.–4:00 p.m., in room N252 at the
Las Vegas Convention Center, longtime exporters will come together to
address 10 of your thorniest questions regarding attracting and
maintaining overseas customers.
SEMA Chairman–Elect Scooter Brothers, who serves as the COO of
Competition Performance Group, and K&N Peformance/AEM Air Intake
Systems’ International Business Manager Kevin Floody will provide tips
to SEMA Showgoers on how to take advantage of the dropping value of
the dollar against most major currencies, including the Japanese yen
(15-year low) and the euro, the Australian and Canadian dollars and the
Brazilian real at the second-annual "Global Growth: Successful
Aftermarket Companies Show the Way to International Success" seminar.
Companies that wish to extend their reach beyond U.S. borders can
branch into emerging automotive markets that offer huge potential for
increased sales. The keys to successful international ventures are
careful research and reasonable expectations. The first step is to
discover what vehicles are available in the target locale, and the
second is to discover what products resonate with customers there. SEMA
offers several programs that can help get member companies started. [Read more]
Twenty-one SEMA members just returned from Beijing where they
participated in the inaugural SEMA CIAPE China Business Development
Conference. Each SEMA member participated in pre-scheduled one-on-one
meetings with Chinese distributors and retailers from throughout China.
Visit the SEMA booth Hall 4.1 booth F69 at the upcoming
Automechanika Frankfurt Show taking place September 14–19. SEMA will
also display a number of fully customized American, European and
Japanese vehicles throughout the Accesssories and Tuning Hall 4.1.
Thanks to the European Tuning Association (ETO) and the German association (VDAT) for their assistance.
The U.S. Department of Commerce is offering free export promotion and
assistance for SEMA Show exhibitors whose products contain a minimum
of 51% U.S. content. The deadline to register is September 10.
Please note the U.S. government definition: 51% of the total pre-margin
value of the product or service. Marketing, packaging and domestic
transportation that are included in the pre-margin cost can be included
in the 51%.
Subaru is a popular brand for modification in China, says Liu Qingfeng, owner of the online aftermarket company carnet.com.
“We found that about 40% of Subaru consumers seek high performance
products,” he said. Subaru owners are also enthusiastic car club
members; Liu reaches them through those clubs.
The Subaru brand is thriving in China—sales in the first seven months
of 2010 rose 78% on-year to 31,234 units, according to J.D. Power and
Associates. The best selling model was the Forester SUV at 20,124
units. The Outback was a distant second with sales of just more than 6,000
About this product:
The allure of China is undeniable. Its rising incomes, growing middle class and fast-growing vehicle market all frequently make the news in the United States. Not all the news out of China is positive, however. Almost weekly, there are stories about counterfeit goods with ties to China. Counterfeit goods cost companies in the United States billions of dollars a year. There is no denying that intellectual property rights (IPR) protection is a problem for companies doing business in China, be it sourcing products there or selling in the market. But that doesn’t mean you should stay away from doing business in China. SEMA-member companies that have done business in China have some advice for fellow SEMA members eyeing the China market with anticipation but also trepidation: Your products will almost certainly be copied, so take steps to protect yourself.
About this product:
Companies that wish to extend their reach beyond U.S. borders can branch into emerging automotive markets that offer huge potential for increased sales. The keys to successful international ventures are careful research and reasonable expectations. The first step is to discover what vehicles are available in the target locale, and the second is to discover what products resonate with consumers there. SEMA offers several programs that can help get member companies started.