International

Selling to the World’s Most Populous Country

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Distributors and retailers from throughout China gathered in Beijing to meet with 21 SEMA-member companies that were participating in the first SEMA China Business Development Conference. The hotel-based program held in Beijing in September was built around a series of one-on-one meetings with pre-selected Chinese buyers who traveled to the event from cities throughout China, including Beijing, Shanghai, Ha’erbin in the far north, Guangzhou in the south and Hubei in the center of the country.

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Falling Dollar Leads to Sales Opportunties Abroad: Learn More at the SEMA Show

SEMA Chairman–Elect Scooter Brothers, who serves as the COO of
Competition Performance Group, and K&N Peformance/AEM Air Intake
Systems’ International Business Manager Kevin Floody will provide tips
to SEMA Showgoers on how to take advantage of the dropping value of
the dollar against most major currencies, including the Japanese yen
(15-year low) and the euro, the Australian and Canadian dollars and the
Brazilian real at the second-annual "Global Growth: Successful
Aftermarket Companies Show the Way to International Success" seminar.

Parts Guide: Getting the Right Products to the Right International Markets

Companies that wish to extend their reach beyond U.S. borders can
branch into emerging automotive markets that offer huge potential for
increased sales. The keys to successful international ventures are
careful research and reasonable expectations. The first step is to
discover what vehicles are available in the target locale, and the
second is to discover what products resonate with customers there. SEMA
offers several programs that can help get member companies started. [Read more]

SEMA Project Vehicles Go on Display at Automechanika Frankfurt

Visit the SEMA booth Hall 4.1 booth F69 at the upcoming
Automechanika Frankfurt Show taking place September 14–19. SEMA will
also display a number of fully customized American, European and
Japanese vehicles throughout the Accesssories and Tuning Hall 4.1.

Thanks to the European Tuning Association (ETO) and the German association (VDAT) for their assistance.

Promote Your Products Overseas With a Free International Listing—Deadline September 10

The U.S. Department of Commerce is offering free export promotion and
assistance for SEMA Show exhibitors whose products contain a minimum
of 51% U.S. content. The deadline to register is September 10.

Please note the U.S. government definition: 51% of the total pre-margin
value of the product or service. Marketing, packaging and domestic
transportation that are included in the pre-margin cost can be included
in the 51%.

21 SEMA-Member Companies Join Beijing Excursion to See China's Auto Trends Firsthand

Subaru is a popular brand for modification in China, says Liu Qingfeng, owner of the online aftermarket company carnet.com.

“We found that about 40% of Subaru consumers seek high performance
products,” he said. Subaru owners are also enthusiastic car club
members; Liu reaches them through those clubs.

The Subaru brand is thriving in China—sales in the first seven months
of 2010 rose 78% on-year to 31,234 units, according to J.D. Power and
Associates. The best selling model was the Forester SUV at 20,124
units. The Outback was a distant second with sales of just more than 6,000
units.

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