Scott Wood couldn’t have imagined that being named the Time magazine 2010 Dealer of the Year would be his ticket to China, but it was. Wood, who owns Chevrolet and Chrysler/Dodge/Jeep dealerships in the small town of Batesville, Arkansas, was invited to China to give a presentation to Chinese car dealers on selling accessories in dealerships. Wood sells quite a few Jeep accessories, so he naturally illustrated his presentation with examples of Mopar and aftermarket-branded Jeep accessories.
U.S. specialty-parts manufacturers have until June 15 to register online at www.sema.org/china
to participate in three days of one-on-one meetings with Chinese buyers
and networking events, as well as tour the China International Auto
parts Expo (CIAPE). Hotels, meals and an interpreter are included.
For more information, contact Linda Spencer at firstname.lastname@example.org.
As incomes rise in China, so does interest in owning cars that show off
financial status. In China, a “musclecar” can do that. There
currently isn’t much of a musclecar segment in China. But foreign
automakers are betting that they can create one with thorough
marketing. And the buyers will be considerably wealthier than your
average musclecar customer in the United States
The specialty market in Russia is quite new. According to Fedor Svinin of the Saint Petersburg-based Tuning Inomarka Magazine,
the market is only a little more than a decade old, noting that, “we may
say that the tuning business started in our country in the late ‘90s.”
But as the market comes back from a near standstill due to the drying
up of credit and an economic crisis, sales are once again growing rapidly
and luxury SUV sales are one of the fastest-growing segments.
An often-overlooked resource for SEMA members seeking new overseas
markets for their products are export management companies (EMCs). A
growing number of SEMA members are already selling their products
directly overseas, many with great success. But even a larger number
are not fully tapping their export potential.
SEMA is excited to announce that the 2nd annual SEMA Show Exhibitor
Summit will be held May 2–4, 2011 at the Las Vegas Convention Center
and the Cosmopolitan Hotel.
SEMA has created a unique program to assist members in exploring their
products’ sales potential in China at the upcoming SEMA China CIAPE China Business Development Conference, September 7–10, in Beijing.
Vehicle sales in China are growing across the board, but the luxury and
SUV segments are increasing at the fastest rate, propelled by rising
incomes and a wave of second-car buyers with a desire for something
more upscale. That’s just one trend that bodes well for SEMA members
eyeing the China market for future sales.
Registration is now open for the second SEMA CIAPE China Business
Development Conference, which will be held September 7–10, in Beijing,
China. Participants will have the opportunity to meet one-on-one with
top Chinese buyers, participate in networking events and tour the
trade-only China International Auto Parts Expo (CIAPE). This affordable
turnkey, SEMA-member manufacturers-only package includes a
professional interpreter, meals and hotel accommodations.