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Global Jeep Appeal in Two Big Emerging Markets

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Chrysler’s Jeep brand has seen a resurgence in recent years, winning awards that range from the Grand Cherokee’s 2011 Urban Truck of the Year to the Wrangler’s 2012 Four Wheeler of the Year. Its popularity has also blossomed in emerging markets.

According to Chrysler Group LLC, sales of Jeep-brand vehicles in China in 2011 rose 64% compared to the previous year, climbing to 38,373 units. Sales also exploded in Russia, rising 85% to 2,327 units. Here’s a look at some of the particulars in those markets.

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Brazil, Part 2

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Brazil, China and India are outpacing the growth in many mature automotive markets—a trend that is likely to continue over the next few years. The Brazilian trade association Associação Nacional dos Fabricantes de Veículos Automotores (National Association of Motor Vehicle Manufacturers, or ANFAVEA) has estimated that vehicle sales in Brazil will rise 5% during 2012. In fact, the country has already overtaken Germany to become the fourth-largest vehicle market in the world, with sales of 3.6 million cars and light trucks in 2011.

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Brazil

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Brazil has long been on a short list of automotive specialty-equipment markets that SEMA is tracking as having the potential to develop into one of the world’s most important. Brazil first came onto the association’s radar screen due its position as the largest market in South America as well as a citizenry known for an obsession with cars, trucks and motorsports.

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SEMA Members Head to the Middle East

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This is the second in a two-part series on the Middle East Market—specifically the market in the United Arab Emirates (UAE) and the five neighboring countries comprising the Gulf Cooperation Council (GCC), which are Bahrain, Kuwait, Oman, Qatar and Saudi Arabia. A number of factors make this market of 7.3 million vehicles particularly attractive, including the high regard for U.S. products and considerable discretionary income. SEMA members making products for light trucks and American musclecars will find strong demand for those applications.

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Profitable Partnerships Globally

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Nearly 25% of all buyers expected at the 2011 SEMA Show will come from more than 100 nations outside the United States.

Registration is strong from buyers from countries and regions around the world, including Canada, Mexico, Australia, Brazil, China, Germany, Scandinavia, the United Arab Emirates, Venezuela and the United Kingdom. SEMA offers a variety of programs and resources to link Show exhibitors with these international distributors and retailers.

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Fast-Tracking Export Sales

An often-overlooked resource for SEMA members seeking new overseas markets for their products are export management companies (EMCs). A growing number of SEMA members are already selling their products directly overseas, many with great success. But an even larger number are not fully tapping their export potential.

SEMA News—March 2011

Using an Export Management Company

By Linda Spencer

2011 Global Media Awards

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The seventh annual Global Media Awards program found 150 companies being recognized by an international panel of automotive journalists at the 2010 SEMA Show. Twenty-four of the top automotive journalists hailing from 15 important world markets for specialty products rolled up their sleeves, and each selected 10 products from the New Products Showcase that they thought would most appeal to consumers in their home markets.

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Selling to the World’s Most Populous Country

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Distributors and retailers from throughout China gathered in Beijing to meet with 21 SEMA-member companies that were participating in the first SEMA China Business Development Conference. The hotel-based program held in Beijing in September was built around a series of one-on-one meetings with pre-selected Chinese buyers who traveled to the event from cities throughout China, including Beijing, Shanghai, Ha’erbin in the far north, Guangzhou in the south and Hubei in the center of the country.

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What's the Secret to Increased Profit for 99% of U.S. Businesses? Exporting

The U.S. government estimates that less than 1% of U.S. small businesses currently export, even though there’s huge demand for high-quality, American-made products.

New Event Helps Grow U.S. Businesses in China

The specialty-equipment market in China today is strikingly similar to the U.S. market in the early days of the car customizing scene during the ’50s and ‘60s.

SEMA News - May 2010 

U.S. Manufacturers to Be Matched With Buyers From the World’s Largest, Fastest-Growing Automotive Market

By Linda Spencer

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