International Resources

International Vehicle Measuring Opportunity: 2013 Ford Ranger T6 and 2012 Hilux

SEMA, in partnership with the US Department of Commerce, has brought a 2013 Ford Ranger T6 and a 2012 Toyota Hilux to the US. The vehicles are being sold throughout the world but not in the US or Canada. SEMA's International Vehicle Measuring Program makes available difficult-to-access vehicles so that members can measure them in order to create export-ready product.

Creating Export Opportunities

The Toyota HiLux is among the best-selling vehicles in the world—hitting more than 14 million units sold in 135 countries worldwide since its introduction. The 1-ton, double-cab, 4x4 pickup benefits from a reputation for reliability and sturdiness, and offers performance and appearance customization opportunities for a wide range of specialty-equipment manufacturers.

Global Jeep Appeal in Two Big Emerging Markets

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Chrysler’s Jeep brand has seen a resurgence in recent years, winning awards that range from the Grand Cherokee’s 2011 Urban Truck of the Year to the Wrangler’s 2012 Four Wheeler of the Year. Its popularity has also blossomed in emerging markets.

According to Chrysler Group LLC, sales of Jeep-brand vehicles in China in 2011 rose 64% compared to the previous year, climbing to 38,373 units. Sales also exploded in Russia, rising 85% to 2,327 units. Here’s a look at some of the particulars in those markets.

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Brazil, Part 2

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Brazil, China and India are outpacing the growth in many mature automotive markets—a trend that is likely to continue over the next few years. The Brazilian trade association Associação Nacional dos Fabricantes de Veículos Automotores (National Association of Motor Vehicle Manufacturers, or ANFAVEA) has estimated that vehicle sales in Brazil will rise 5% during 2012. In fact, the country has already overtaken Germany to become the fourth-largest vehicle market in the world, with sales of 3.6 million cars and light trucks in 2011.

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Brazil

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Brazil has long been on a short list of automotive specialty-equipment markets that SEMA is tracking as having the potential to develop into one of the world’s most important. Brazil first came onto the association’s radar screen due its position as the largest market in South America as well as a citizenry known for an obsession with cars, trucks and motorsports.

SEMA executives traveled to Brazil first in 2005, and so it is time now to provide an update on a number of factors that they were exploring back then as well as market changes. In a two-article series (download Brazil Part 2 here), we will look at the factors most typically used by exporters in determining which markets to target.

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SEMA Members Head to the Middle East

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This is the second in a two-part series on the Middle East Market—specifically the market in the United Arab Emirates (UAE) and the five neighboring countries comprising the Gulf Cooperation Council (GCC), which are Bahrain, Kuwait, Oman, Qatar and Saudi Arabia. A number of factors make this market of 7.3 million vehicles particularly attractive, including the high regard for U.S. products and considerable discretionary income. SEMA members making products for light trucks and American musclecars will find strong demand for those applications.

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Profitable Partnerships Globally

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Nearly 25% of all buyers expected at the 2011 SEMA Show will come from more than 100 nations outside the United States.

Registration is strong from buyers from countries and regions around the world, including Canada, Mexico, Australia, Brazil, China, Germany, Scandinavia, the United Arab Emirates, Venezuela and the United Kingdom. SEMA offers a variety of programs and resources to link Show exhibitors with these international distributors and retailers.

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