Participating in SEMA’s international trips has helped SEMA members open new markets and grow business in existing markets.
Participating in SEMA’s international trips has helped SEMA members open new markets and grow business in existing markets. But participants have also learned that preparation and follow-up are key to getting the most out of the investment.
One of the proven methods to increasing the health of your firm is to diversify your customer base.
SEMA has announced Australia as the fourth venue for its popular overseas Business Development Programs. The pilot project will be held May 25–29, 2016, in Melbourne, Australia.
Twenty-one SEMA-member companies recently traveled to Shanghai, China, for the 2015 SEMA China Business Development Program, which included meetings with U.S. government officials in the area, tours of customizing shops, including a new shop that focuses on upgrading and distributing parts solely for Mustangs, Corvettes and other U.S. late-model musclecars, exhibiting in the SEMA section at the sold-out China Auto Salon (CAS) and, for the first time, participating in a measuring session featuring the winning vehicles in a SEMA-conducted survey of top customized vehicles in China that are not available in the United States.
This is another in a periodic series of reports on SEMA-member companies that have successfully grown their international sales. Each of the companies has utilized one or more SEMA resources or programs designed to assist member companies in growing their export sales. This month’s story features Arizona-based Rigid Industries. SEMA News talked to the firm’s international account manager, Robert Park.
International sales represent some 25% of the total sales at Borla Performance Industries and are growing rapidly. The company is one of the originators of stainless-steel performance exhaust systems, and among the secrets to its success is taking direct control of its international business, said David Borla, 41, vice president of sales and marketing for the 38-year-old firm.
More than 25% of all buyers expected at the 2015 SEMA Show will come from more than 132 nations outside the United States. Exhibitors should create an action plan to attract and service international buyers visiting their booths.
SEMA’s make/model data offers companies easy-to-use information to help identify the best markets based on vehicle registrations.