Tens of thousands of international buyers will be walking the 2016 SEMA Show looking for new products to export to their home markets. How do you, as an exhibitor, connect with these buyers, who come to Las Vegas from Australia, the Middle East, Asia, Europe and more than 130 countries? They likely have just a few minutes to stop at any one booth, so how do you draw their attention and maintain their interest in order to introduce yourself and your product, scan their badges or collect their business cards? Here are some tips about how to attract buyers to your booth and what you can do even before the Show begins.
International Happy Hour
More than 150 companies were recognized by a panel of esteemed international journalists for having a product that would resonate with consumers in their home countries.
Roush Performance, Meyer Distributing and Mustang Dynamometer were recognized by Commerce Assistant Secretary Marcus Jadotte at the International Happy Hour during the 2015 SEMA Show in Las Vegas for export successes.
Connect with international buyers and explore export opportunities by capitalizing on the following programs and events available during the week of the Show.
More than 25% of all buyers expected at the 2015 SEMA Show will come from more than 132 nations outside the United States. Exhibitors should create an action plan to attract and service international buyers visiting their booths.
Six SEMA members were awarded the Export Achievement Award by the U.S. Department of Commerce.
Attend the SEMA Show’s International Happy Hour, Wednesday, October 31,
to network with international buyers, distributors and media from key