International Happy Hour

Tips to Connect With International Buyers at the 2016 SEMA Show

SEMA Show International ScheduleTens of thousands of international buyers will be walking the 2016 SEMA Show looking for new products to export to their home markets. How do you, as an exhibitor, connect with these buyers, who come to Las Vegas from Australia, the Middle East, Asia, Europe and more than 130 countries? They likely have just a few minutes to stop at any one booth, so how do you draw their attention and maintain their interest in order to introduce yourself and your product, scan their badges or collect their business cards? Here are some tips about how to attract buyers to your booth and what you can do even before the Show begins.

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