The 14th Annual International Happy Hour brings together SEMA Show exhibitors, top international buyers and global enthusiast media.
International Happy Hour
More than 1,000 companies are expected to attend the 2017 International Happy Hour, which is open to all 2017 SEMA Show exhibitors.
With industry professionals from more than 130 countries attending the SEMA Show each year, the annual trade show offers valuable resources, activities and amenities specifically for international visitors.
Tens of thousands of international buyers will be walking the 2016 SEMA Show looking for new products to export to their home markets. How do you, as an exhibitor, connect with these buyers who come to Las Vegas from Australia, the Middle East, Asia, Europe and more than 130 countries? They likely have just a few minutes to stop at any one booth, so how do you grab their attention and maintain their interest in order to introduce yourself and your product, scan their badges or collect their business cards? Here are some tips about how to attract buyers to your booth and what you can do even before the Show begins.
More than 150 companies were recognized by a panel of esteemed international journalists for having a product that would resonate with consumers in their home countries.
Roush Performance, Meyer Distributing and Mustang Dynamometer were recognized by Commerce Assistant Secretary Marcus Jadotte at the International Happy Hour during the 2015 SEMA Show in Las Vegas for export successes.
Connect with international buyers and explore export opportunities by capitalizing on the following programs and events available during the week of the Show.
More than 25% of all buyers expected at the 2015 SEMA Show will come from more than 132 nations outside the United States. Exhibitors should create an action plan to attract and service international buyers visiting their booths.