The First International Measuring Session/SEMA Garage

The SEMA Middle East Business Program group visited this impressive, fully equipped shop, which focuses on Mustang upgrades.Learning About the Market While Building Business

Forty-one SEMA-member companies participated in the first-ever overseas-based SEMA Garage, which featured an all-day measuring session for vehicles popularly customized overseas but not sold in the United States. The event, held at the Custom Show Emirates based in Abu Dhabi, United Arab Emirates (UAE), was part of the four-day 2015 SEMA Middle East Program.

Dynamic Off-Road Market in China

Media Giant FB Life Provides Insight

The specialty-equipment market in China is booming, with perhaps no sector growing more rapidly than the off-road market. SEMA News recently talked about the off-road scene with Baokun LV, co-founder of and executive general manager of FB Life, a Chinese media giant and a platform for off-road enthusiasts and service suppliers.

The Mustang is Going Global

This chart, courtesy of Ford Motor Co., identifies the countries that will receive the new Mustang. Good News for Worldwide Enthusiasts and U.S. Specialty-Equipment Manufacturers

SEMA manufacturers know that the Ford Mustang is one of the most customized vehicles in the marketplace. This year marks the pony car’s 50th anniversary, and now it comes with a larger-than-ever attraction to those who wish to develop and market products for the highly accessorized musclecar,“ noted SEMA Vice President of OEM and Product Development Programs Mike Spagnola.


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