HRIA

Spotlight on HRIA's Feature Vehicle Program

The Hot Rod Industry Alliance (HRIA) Feature Vehicle Program is designed to bring attention to and highlight the works of builders in the hot-rod industry. Each year, 10 builders are selected to have their one-of-a-kind projects featured at the SEMA Show in Las Vegas. Three vehicles are displayed in the shared ARMO/HRIA booth located in Hot Rod Alley within Central Hall, and six are displayed at the banquet hall where the well-attended HRIA reception is held. One final vehicle is stationed in an alternate position that also gets plenty of foot traffic.

Spotlight on HRIA’s Feature Vehicle Program

The Hot Rod Industry Alliance (HRIA) Feature Vehicle Program is designed to bring attention to and highlight the works of builders in the hot-rod industry. Each year, 10 builders are selected to have their one-of-a-kind projects featured at the SEMA Show in Las Vegas. Three vehicles are displayed in the shared ARMO/HRIA booth located in Hot Rod Alley within Central Hall, and six are displayed at the banquet hall where the well-attended HRIA reception is held. One final vehicle is stationed in an alternate position that also gets plenty of foot traffic.

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