HRIA

How a Car Can Launch a Career: HRIA’s Feature-Vehicle Program

Hot Rod Industry Alliance (HRIA) - SEMA CouncilEach year at the SEMA Show, a walk through Hot Rod Alley gives attendees a snapshot of the market’s artistry. For the Hot Rod Industry Alliance (HRIA), the week is a chance to highlight a few creations by members displayed in the council booth and at the organization’s annual reception. It’s an initiative that’s much more than just eye candy, according to HRIA Chair Rick Love.

Driven Dirty Tour Models Futures in Hot Rodding

Hot Rod Industry Alliance (HRIA) - SEMA CouncilThis year, the Hot Rod Industry Alliance (HRIA) joins the Posies Driven Dirty Tour with the goal of connecting a new generation to opportunities in the industry. The route will run October 25–November 2 from Hummelstown, Pennsylvania, to the SEMA Show in Las Vegas. The tour is a natural fit with HRIA’s Futures in Hot Rodding initiative, which is an effort to encourage the industry’s next generation by identifying, communicating and promoting hot-rod-specific educational resources and career opportunities.

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