SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.
Details with ballots and links for the 2015 SEMA Board election will be sent to each member company’s designated primary contact beginning in May.
Join friends and colleagues for the SEMA Installation Gala—a special evening dedicated to the specialty-equipment industry’s pioneers and dedicated volunteers—with the 2015 SEMA Hall of Fame honorees, as well as the association’s incoming and outgoing SEMA Board members.
Members of the Hot Rod Industry Alliance (HRIA) often discuss how to engage the next generation, but sometimes a single individual can be the catalyst. A few up-and-coming builders recently reflected on the lessons they’ve learned so far and confirmed what HRIA members have been saying for years: community-building is a huge priority.
Randy Bolin is an independent builder from Jonesboro, Arkansas. His father, a metal fabricator, was the first to spark his interest in building vehicles, but many other mentors have also...
In 2014, HRIA once again collaborated with the Automotive Restoration Market Organization to showcase the artistry of their members in a Hot Rod Alley booth. This was a destination point for members who needed a break or wanted to reconnect with old friends. The booth featured three display vehicles representing the hot-rod niche and three others representing the restoration market. Throughout the week, members visited to enjoy the cars, rest their feet and share information about the council with other visitors to the booth.
Here are the SEMA Council & Network awards presented at the 2014 SEMA Show.
Each year at the SEMA Show, a walk through Hot Rod Alley gives attendees a snapshot of the market’s artistry. For the Hot Rod Industry Alliance (HRIA), the week is a chance to highlight a few creations by members displayed in the council booth and at the organization’s annual reception. It’s an initiative that’s much more than just eye candy, according to HRIA Chair Rick Love.
This year, the Hot Rod Industry Alliance (HRIA) joins the Posies Driven Dirty Tour with the goal of connecting a new generation to opportunities in the industry. The route will run October 25–November 2 from Hummelstown, Pennsylvania, to the SEMA Show in Las Vegas. The tour is a natural fit with HRIA’s Futures in Hot Rodding initiative, which is an effort to encourage the industry’s next generation by identifying, communicating and promoting hot-rod-specific educational resources and career opportunities.
The SEMA Data Co-op (SDC) has recruited three new staff members to fill critical roles as the organization grows. The focus for these new hires includes systems development, member recruitment and product data services.