The Hot Rod Industry Alliance (HRIA) is one of the most successful SEMA
councils—successful because every member of this unique industry niche
has a passion for the American automobile, a love for hot rodding and a
commitment to the hot rod community.
Every year, buyers flock to the SEMA Show for what is a virtual playground of the best and latest in new products and technology.
U.S. Representative Bill Posey has been passionate about cars all his life, and he has been a friend to SEMA and auto enthusiasts.
About this product:
The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.
About this product:
Value. Every jobber/retailer recognizes that value attracts customers. Consumers will pay a premium price if they believe that they’re receiving a premium product, and they will rush to a sale if they recognize they’re receiving more than they’re paying for. Value is also the goal of the SEMA Show — value for exhibitors and value for the jobber/retailers who expect to find truly innovative new products, outstanding educational opportunities and services that help their stores thrive and grow. Value is what the SEMA Show delivers—especially in this uncertain business climate.
Six of drag racing's greatest legends will guest at the annual NHRA Breakfast at the 2009 SEMA Show.
A detailed Excel spreadsheet with two dozen fields jammed with product data doesn't mean it has
good data. Data is simply information; good data is the appropriate
information provided in correct formats. Learn how non-standardized product data is costing your company money in unnecessary phone calls and wasted sales opportunities in the August issue of SEMA News.