HRIA

SEMA Education Institute

About this product:

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

SEMA Members may get this content for free!

Regular Price:

$1.99

You Can’t Afford to Miss This

About this product:

Value. Every jobber/retailer recognizes that value attracts customers. Consumers will pay a premium price if they believe that they’re receiving a premium product, and they will rush to a sale if they recognize they’re receiving more than they’re paying for. Value is also the goal of the SEMA Show — value for exhibitors and value for the jobber/retailers who expect to find truly innovative new products, outstanding educational opportunities and services that help their stores thrive and grow. Value is what the SEMA Show delivers—especially in this uncertain business climate.

SEMA Members may get this content for free!

Regular Price:

$0.00

"Good" Product Data Makes Money—How to Clean Up Your Spreadsheets for Better Return

A detailed Excel spreadsheet with two dozen fields jammed with product data doesn't mean it has
good data. Data is simply information; good data is the appropriate
information provided in correct formats. Learn how non-standardized product data is costing your company money in unnecessary phone calls and wasted sales opportunities in the August issue of SEMA News

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