Hot Rodder’s Guide to the SEMA Show

Hot Rod Alley in the Central Hall

Hot Rod Industry Alliance (HRIA) - SEMA CouncilOne of the SEMA Show’s premier sections, Hot Rod Alley spotlights the craftsmanship and creations of a market that many consider the cornerstone of the specialty-equipment industry. Located in the Central Hall of the Las Vegas Convention Center, Hot Rod Alley showcases some of the industry’s brightest manufacturers displaying their latest innovations and products alongside top-notch show vehicles. Attendees will also find great examples throughout Hot Rod Alley that showcase the history of hot rodding.


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