The Hot Rod Industry Alliance (HRIA) will have a large presence at the SEMA Show with its iconic booth and industry awards reception. HRIA members are encouraged to take advantage of being at the same place at the same time and enjoy some quality networking and recognition opportunities as well as see some really cool hot rods.
HRIA Member News
As of July 1, Tammy Holland of COMP Performance Group takes over as the chair of the Hot Rod Industry Alliance (HRIA), and BJ Elmore of Ridetech/Air Ride Technologies moves into the chair-elect position. The HRIA represents businesses that manufacture, distribute, sell and promote hot-rod products. The council offers programs to promote hot rodding to today’s youth and highlight up-and-coming builders in addition to providing consumer outreach, networking and education opportunities.
Each year at the SEMA Show, the Hot Rod Industry Alliance (HRIA) partners with the Automotive Restoration Market Organization (ARMO) to have a booth in Hot Rod Alley in the Central Hall of the Las Vegas Convention Center. This area gives both councils a place to gather and speak to companies and individuals about each group as well as the status of issues within the industry.
The Hot Rod Industry Alliance (HRIA) reception, held at the 2016 SEMA Show, was attended by more than 500 hot-rod professionals and enthusiasts. The annual reception serves as an evening of networking for current and aspiring HRIA members who discuss the latest industry trends with others who share their passion for hot rods. Rick Love of Vintage Air emceed the reception, and six hot rods were on display, highlighting the works of up-and-coming builders. Chris Kersting stopped by to greet attendees, and influential businesses and individuals were honored at an awards ceremony.
In January, the Hot Rod Industry Alliance (HRIA) transitioned to new leadership, with John McLeod leading the charge as chair. McLeod is the owner of Classic Instruments in Boyne City, Michigan, a manufacturer and seller of custom instrumentation for automobiles and boats. Before entering the automotive industry, McLeod was a police officer for 16 years.
Members of the Hot Rod Industry Alliance (HRIA) often discuss how to engage the next generation, but sometimes a single individual can be the catalyst. A few up-and-coming builders recently reflected on the lessons they’ve learned so far and confirmed what HRIA members have been saying for years: community-building is a huge priority.
Randy Bolin is an independent builder from Jonesboro, Arkansas. His father, a metal fabricator, was the first to spark his interest in building vehicles, but many other mentors have also...
In 2014, HRIA once again collaborated with the Automotive Restoration Market Organization to showcase the artistry of their members in a Hot Rod Alley booth. This was a destination point for members who needed a break or wanted to reconnect with old friends. The booth featured three display vehicles representing the hot-rod niche and three others representing the restoration market. Throughout the week, members visited to enjoy the cars, rest their feet and share information about the council with other visitors to the booth.
Each year at the SEMA Show, a walk through Hot Rod Alley gives attendees a snapshot of the market’s artistry. For the Hot Rod Industry Alliance (HRIA), the week is a chance to highlight a few creations by members displayed in the council booth and at the organization’s annual reception. It’s an initiative that’s much more than just eye candy, according to HRIA Chair Rick Love.
This year, the Hot Rod Industry Alliance (HRIA) joins the Posies Driven Dirty Tour with the goal of connecting a new generation to opportunities in the industry. The route will run October 25–November 2 from Hummelstown, Pennsylvania, to the SEMA Show in Las Vegas. The tour is a natural fit with HRIA’s Futures in Hot Rodding initiative, which is an effort to encourage the industry’s next generation by identifying, communicating and promoting hot-rod-specific educational resources and career opportunities.
The hot-rod market is reminiscent of a time gone by, but it’s really an industry committed to giving new life to time-tested vehicles. The Hot Rod Industry Alliance (HRIA) continues to break new ground for the niche in the resources it offers and approaches it tries. While 2014 has already been a year of fresh ideas, there’s more excitement in store.