Hot Rod Industry Alliance (HRIA)

HRIA Programs Bring Awareness to the Hot-Rod Industry and Hobby

HRIA LogoThe Hot Rod Industry Alliance (HRIA) aims to provide programs and effective strategies to ensure the prosperity of the hot-rod industry. Two of the council’s programs are proven successes in raising awareness for the builders of the industry. HRIA’s Feature Vehicle Program and Builder’s Challenge highlight up-and-coming talented builders as well as promote HRIA members’ parts. These programs are produced annually at the SEMA Show in Las Vegas.

SEMA Secures U.S. Senate Resolution Designating July 11 as “Collector Car Appreciation Day”

The U.S. Senate passed Senate Resolution 493 (S. Res. 493) designating July 11, 2014, as “Collector Car Appreciation Day.” The Resolution was requested by SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils. The date marks the fifth commemoration in what has become an annual event to celebrate and raise awareness of the vital role automotive restoration and collection plays in American society.

Collector Car Appreciation Day Celebrated by Thousands

On July 12, 2013, SEMA members joined with SEMA staff and thousands of enthusiasts to celebrate the fourth annual Collector Car Appreciation Day (CCAD). A wide range of official events were held in the United States, Canada and Australia to commemorate the day, designated by a SEMA-requested U.S. Senate Resolution 176 sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC). 

SEMA Hot Rod Council to Present Education Day at 2014 Detroit Autorama

The annual SEMA Hot Rod Industry Alliance (HRIA) Education Day will be held, for the first time, in conjunction with the Detroit Autorama—the 60-year-old custom car show taking place in March 2014 at Cobo Hall in Detroit. The program will consist of 24 sessions, each led by a hot-rod parts manufacturer educating attendees about product features, benefits and installation guidelines.

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