Hot Rod Industry Alliance

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SEMA Action Network Gears Up for 21st Hot Rod Power Tour

Billed as “the world's largest road trip,” the Hot Rod Power Tour will soon be embarking on its 21st annual excursion.

Hot Rod Industry Alliance Pays Tribute on Father's Day

This Sunday, fathers will be honored for many things. For the Hot Rod Industry Alliance (HRIA), this is also a time to pay tribute to those men who have passed down the love of the hobby to their own kids. Walk through any typical American neighborhood and you will see garage doors open with classic cars inside and wrenches being turned.

Lucas Oil Products' President to Speak at HRIA Education & Training Day Lunch

Forrest Lucas, president and CEO of Lucas Oil Products, has been announced as a special guest speaker for the Hotrod & Restoration Trade Show’s Education & Training Day, Thursday, March 22.

Hot-Rod Market Update

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Despite the reports of a down economy and economic woes, the hot-rod market is alive and well. Just ask the SEMA members who manufacture and install the parts or who build the hot rods. Enthusiasts are still adding to their collections, working on their project vehicles and purchasing upgrades for their hot rods.

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