Green Vehicles

SEMA and MIA to Host Green Racing and Performance

With vehicle technologies accelerating at an increasingly rapid pace and terms such as vehicle electrification, hybrids, gas direct injection (GDI) and clean diesels becoming synonymous with auto racing, SEMA, the Specialty Equipment Market Association and the Motorsport Industry Association (MIA), will host a conference dedicated to connecting members with some of the world’s leading innovators in next generation racing and performance.

Green Racing: Why Should You Care?

About this product:

Automakers spent a good deal of effort at this year’s auto shows focusing on electrics, plug-in hybrids and a range of alt-technology hopefuls. Interesting future-view sort of stuff. Here in the present tense, there is a quiet reality that warrants the focus of the performance aftermarket: the great majority of vehicles that are on the road today, and those we will be buying in the coming 5, 10 or even 15 years, will involve an internal combustion engine and a consumer looking for efficiency without sacrificing performance. And that means some solid opportunities for our industry. Not surprisingly, “green performance” technologies are advancing full-throttle in the world’s racing garages.

SEMA Members may get this content for free!

Regular Price:

$0.00

Driving Green: MPH+MPGe

About this product:

November 3, 2009 – 9:30 a.m. - Noon
Moderated by: John Waraniak, SEMA
Presented by:
• Justin Ward, Toyota Technical Center
• Dan Kapp, Ford Motor Company
• Johnathan Goodwin, H-Line Conversions and Goodwinn-Young
• Beau Boeckmann, Galpin Auto Sports
• Ric Fulop, Mrketing A123 Systems
• Dean Tomazic, FEV, Inc.
• Gale Banks, Banks Power
• Eric Cahill, Progressive Insurance Automotive, Automotive X Prize
• Azhar Hussain, TTXGP eGrandPrix
Track: Vehicle Technology Briefing SuperSessions

Green Performance represents the latest vehicle technologies and opportunities associated with high-performance engineering, energy efficiency and the fact that horsepower and green power can coexist. Going green is no longer an option - nearly 85% of Americans consider themselves environmentalists. During this session, a panel of experts explores the potential solutions for SEMA members to partner, leverage and capitalize on their capabilities in these emerging technologies and growing market segments.

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Moving Forward

About this product:

A total of 1,745 companies exhibited at the 2009 SEMA Show, and they were joined by more than 120,000 retailers, warehouse distributors, members of the media and other attendees, with about 24% of the registered buyers coming from outside the United States. SEMA staff and Show organizers offered new programs, enhancements and ongoing floorplan and organizational refinements to produce the best event possible, and the industry responded with gusto.

SEMA Members may get this content for free!

Regular Price:

$1.99

Making Green Pay

About this product:

Troy Lee of Troy Lee Designs uses water-based paints to create hip motorcycle helmets. He uses recycled paper and rubber products. But Troy Lee wants to push the envelope more on greenness, just as he does with his designs. Both are good for business, he says. “SEMA is all about being cool,” says Lee. “Being green will be a competitive edge.”

SEMA Members may get this content for free!

Regular Price:

$1.99

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