Global

Registration Now Open for 2012 SEMA China Business Development Tour

The SEMA tour, from September 2–7, 2012, to two of the most
important cities in regards to customization—Shanghai and Beijing—allows
participants to gain insight into the growing specialty market for the
1.3 billion Chinese consumers. Learn what products
sell, what products are in demand, and for which applications, through
networking opportunities with retailers and wholesalers.

2011 Global Media Awards

About this product:

The seventh annual Global Media Awards program found 150 companies being recognized by an international panel of automotive journalists at the 2010 SEMA Show. Twenty-four of the top automotive journalists hailing from 15 important world markets for specialty products rolled up their sleeves, and each selected 10 products from the New Products Showcase that they thought would most appeal to consumers in their home markets. We talked to some of the winners about being selected, their overseas sales plans and how important these established and emerging markets are for their bottom lines.

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Regular Price:

$1.99

Global Media Awards

About this product:

For the sixth year, a panel of top automotive journalists from 15 countries throughout Asia, Europe, South Africa and South America served on the SEMA Global Media Awards (GMA) panel. 

SEMA recognizes that automotive personalization and customization is growing worldwide. Though the appeal of making cars and trucks fit one’s lifestyle has strong roots in the United States, this enthusiast attitude is universal—and growing. SEMA introduced the Global Media Award program in 2004 to highlight the wide appeal to enthusiasts on every continent of specialty-equipment products that are on display at the SEMA Show.

SEMA Members may get this content for free!

Regular Price:

$1.99

How to Get Your Products Recognized by the International Media

About this product:

One of the most effective ways to market automotive specialty equipment is to obtain coverage in enthusiast media—magazines, websites and broadcast programs. Even the publicationof a simple press release provides instant credibilitywith enthusiasts. But getting noticed in the morass of presspackets, stories and brochures received on a daily basis by writers, editorsand producers can be a frustrating and complicated task. All the more sowhen the publication services a different country.

SEMA Members may get this content for free!

Regular Price:

$19.95

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