Racing Update

Some Hot Segments to Watch

For many businesses in the automotive aftermarket, racing remains the lifeblood. This industry was founded on passion and performance, and automotive racing continues to drive product research and development and retail sales, inspiring manufacturers, retailers and consumers alike. After taking a hit from a rough economy over the past several years, racing is seeing a resurgence. While many motorsports segments are trending upward, there are a few in particular that merit watching in the coming year. Following the trends in these hot segments can lead to greater marketing success for all levels of the industry.

The Twitterization of Facebook

A Whole New Way for Companies to Promote With Hashtags

Companies looking to join highly specific conversations happening on Facebook now have an easy way to get there: Facebook hashtags. Essentially, Facebook allows users to categorize a conversation they’re having on the social network by using a simple hashtag (#) and keyword in their post. For example, log onto Facebook and type #InternetMarketing in Facebook’s search box, and you’ll be presented with all the posts on Facebook coded with that hashtag/keyword.

SEMA Show 2013 Coverage—The Next Best Thing to Being There

More than 2,100 companies have already secured space for the 2013 event, including 500 first-time exhibitors. The Show is designed to provide manufacturers of automotive products and accessories with a venue to connect to and do business with buyers from throughout the world, so the better informed exhibitors are, the more successful their experience will be. Thousands of reporters and journalists attend the SEMA Show each year with the goal of sharing new products and trends with consumers who are unable to see what’s happening in person. Many of the journalists represent automotive publications. However, as vehicle customization becomes more mainstream and consumers seek to personalize everything from cell-phone covers to coffee orders, general interest in the SEMA Show increases. Representatives from daily newspapers and mainstream outlets come to the SEMA Show to share with their readers news on how they can personalize their vehicles, whether with something as simple as a custom floor mat or seat cover or with a new paint scheme or engine component.

Wheel & Wheel-Accessory New Products

The wheel segment continues to be among the most robust in the automotive specialty-equipment industry, as evidenced by the dozens of wheel manufacturers that exhibited at the recent SEMA Show. Wheel builders continue to refine manufacturing techniques such as laser cutting for high-quality surface finishes and evolving designs that include deep concaves, mesh spokes and revolving caps. The following pages highlight some of the innovations from exhibitors in the Wheels & Accessories section, as seen in the 2013 SEMA Show New Products Showcase.

Free Product Data Exports Available to SEMA Members

Experts from the SEMA Data Co-op (SDC) provided attendees at the 2013 SEMA Show with an in-depth look at the product-data-management program. SEMA-member companies that are resellers or distributors may obtain an unlimited number of data exports for free through the SDC.  SEMA-member companies that are resellers or distributors may obtain an unlimited number of product data exports from the SEMA Data Co-op (SDC) at absolutely no cost. The savings—available to any SEMA-member receiver in the SDC—totals $1,200 per year and is the newest incentive for members to join the SDC.

Launched in March 2012 with a beta test, the SDC is now a fully operational service that makes it possible for businesses to easily obtain valuable information about products from manufacturers. Information includes weights and measures, accurate descriptions, current pricing, UPCs, images, other digital assets and more. Details also include rich vehicle-application data and year/make/model look-ups.

2013 SEMA Show New Product Awards

16 Categories Yield 48 Honors From Among More Than 2,000 Entries

More than 2,000 parts, tools, assemblies and packages were submitted for judging at the New Products Showcase during the 2013 SEMA Show. The displays encompassed items from every segment of the industry, and all were reviewed by a panel of expert judges who ranked them for superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability. The judges then awarded honors to products in 16 categories, including two runners-up in each division. Congratulations are due to all those who conceive and create the innovations that drive the industry.

The Hottest Vehicles of the SEMA Show

The Hottest Vehicles of the SEMA Show

The SEMA Award honors are presented in the categories of Hottest Car, Sport Compact, Truck, and 4x4-SUV.During the 2013 SEMA Show, the SEMA Award for Hottest 4x4-SUV went to the Jeep Wrangler. This well-deserved honor was the result of the Wrangler's dominant presence throughout the Show. Here now are some examples of builders turning stock Wranglers into rolling, rugged masterpieces. Take time to scroll through each entry and notice that in every writeup, there are direct links to manufacturers with 2013-2014 Jeep Wrangler accessories.

“The SEMA Show has always been the annual event where the newest and most innovative products are seen first,” said Chris J. Kersting, SEMA president and CEO. “The SEMA Award celebrates the industry’s unique ability to identify and set the trends that influence consumers worldwide. It also underscores the cooperative relationship between the automakers and SEMA-member companies.”

The Best of SEMA 2013

Empowering an Industry

The 2013 SEMA Show left no doubt that the automotive specialty-equipment industry is stronger than ever. While final attendance figures were being audited at press time, organizers reported that more than 126,000 credentials were issued prior to the event, with thousands more processed on site.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.

SEMA Data Co-op Case Studies

How Robust Data Has Improved Business

The SEMA Data Co-op (SDC), the industry-owned data repository, moved from Beta phase into full operation just last summer. Since then there’s been a lot of talk about “clean data” and the need for manufacturers within the specialty-equipment industry to “take control” of it. ACES, PIES, long descriptions and even product photos and videos are now critical to sales in today’s digital age.


Subscribe to Featured