For SEMA-member companies putting out great products these days, the challenge of illegal unauthorized copies is almost unavoidable. While some companies turn to the courts, federal agencies and law enforcement to confront counterfeiters, these avenues are frequently too expensive, ineffective or both. With the pervasive culture of counterfeiting in today’s global marketplace, SEMA members may be best served by also pursuing creative solutions that focus on branding, consumer awareness and unique packaging.
In an industry like the specialty-equipment market, which thrives on originality, innovation is as much about how the job is accomplished as it is the finished product. Whatever your niche of choice, you don’t reach the end goal without the right gear. In the following pages, you’ll find new tools and equipment as featured at the 2014 SEMA Show. Take a look and imagine how these instruments could revolutionize your process, making the task at hand more efficient and enjoyable.
On the following pages, we’ve assembled a listing of the restoration parts that were featured in the New Products Showcase at the 2014 SEMA Show, but “restoration” is now as much about rejuvenating a vehicle using modern underpinnings as it is about numbers-matching purity. In fact, many of the industry leaders quoted in the commentaries included within this buyer’s guide cite “restomod” vehicles as the segment’s most significant. They also note that trucks have become a major force in the restoration category, and the limits of what qualifies for “classic” status are also being stretched.
The Porsche 911 shows off its new facelift featuring a newly designed front bumper and updated daytime running lights.
Chevy Silverado, GMC Sierra HD Diesels
GM is reportedly bumping the current 6.6L Duramax turbo diesel’s horsepower, torque and towing capacity to counter Ford’s recently upgraded 6.7L Powerstroke V8 turbo diesel.
’17 Jeep Patriot Mule
The ’17 Jeep Patriot uses a stretched version of the FCA-derived “small” platform that currently underpins the new Jeep Renegade.
Ford SVT Truck
Speculation is that that Ford’s testing a new-generation follow-up to its SVT Lightning.
GMC Sierra, Chevrolet Silverado Facelifts
Fullsize prototypes for the Silverado and Sierra were caught running on the streets of Milford, Michigan, sporting new facelifts and additional visual changes.
’16 Mustang Shelby GT350R
This red Mustang Shelby GT350R prototype was seen testing on the streets of Dearborn, Michigan.
Ford GT Prototype
The Ford GT has hit public roads with an early, undisguised prototype revealing its carbon-fiber weave and a sleek, show-car shape.
The Ford Mustang, Jeep Wrangler and Chevrolet Silverado pickup were winners of the 2014 SEMA Awards, recognizing the year’s hottest vehicles. Does your company make products for those vehicles? Do you sell your products primarily in the United States? If you answered yes to both of these questions but want to expand your sales outside the United States, SEMA’s make/model data can help you get started by giving you easy-to-use information that will help you identify the best markets in terms of vehicle registrations. Through a joint program with the U.S. Department of Commerce and IHS Automotive, SEMA has complied the data into a user-friendly resource.
Is there a 3D printer in your future? It’s really no longer a question of if, but when. That’s because now, after more than three decades, the technology known officially as “additive manufacturing” is finally maturing and mainstreaming—and transforming modern manufacturing in the process.
Motorcycles, ATVs, UTVs, snowmobiles and personal watercraft—small on size, big on entertainment value. And the New Products Showcase at the 2014 SEMA Show was brimming with powersports accessories designed to boost performance, add functionality and enhance appearance. The next few pages highlight the new and featured products displayed in the powersports category of the Showcase.
Mining OEM CAD Files Through SEMA’s Tech Transfer Program
Among SEMA’s many member services is its Tech Transfer program, designed to help product developers and manufacturers design and create quality components and items for vehicles from original-equipment manufacturer (OEM) data files. The program traces its roots back to 1999, when Ford first provided vehicle blueprints to SEMA to share with association members. Now housed in the new SEMA Garage—Industry Innovations Center, the Tech Transfer program has grown to encompass a wide-ranging digital catalog of CAD files from Ford, GM, Scion and Chrysler (including Fiat, Jeep and RAM). While simple in concept, accessing the program may at first appear a little daunting for first-timers. To help explain its ins and outs, SEMA News sat down for a Q&A with Gary Pis, SEMA vehicle data product manager, who coordinates the program.
Legacy Stylings Meet New Technologies
The automotive aftermarket owes quite a bit to hot rodders. While, technically, the industry existed prior to the street scene of the ’50s, it was hot rodders who sparked the explosion of innovative performance and appearance products that now characterize the heart and soul of the automotive specialty-equipment market. They made tinkering with, modifying and personalizing cars cool, catapulting the industry into the $33-billion powerhouse it is today. And although the industry has since grown and broadened to encompass a dizzying array of products and trends in countless categories, hot rodding has hardly faded from the scene.