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Do Young People Still Love Cars?

Youth Report Is today’s younger generation giving up on driving, shunning car culture and turning away from vehicle accessorization? Far from it, says a new consumer study by SEMA’s Marketing Research department. In fact, the recently released “SEMA Young Accessorizers Report” suggests that this demographic is still as car crazy as ever—just in a different way.

Spy Photos

Mustang Hybrid: If this is the Mustang hybrid, expect it to borrow the 3.3L V6 hybrid setup from the recently debuted Explorer Hybrid.

Prototype Corvette: Here is the latest prototype of the mid-engine Corvette, with photos of the production headlights, taillights, “Batwing” and other details that we haven’t seen before.

Kia Tusker: The Kia Tusker will ride on the same platform that will underpin the next-gen Hyundai Creta. 

The Truck Resurgence

What vehicle can be more American than a truck? Ever since Henry Ford introduced his first Model T in 1908, light trucks have been the vehicles of the masses, both at home and abroad. Powerful, sturdy, versatile and capable of almost anything, wherever they go, we work with them, play with them and return to them again and again when times are good. And right now, it seems, times are very good indeed.

 

Spy Photos

Ford Explorer ST: The Explorer will get its first comprehensive redesign in nearly a decade, likely for the ’20 model year.

Porsche 911 Cabriolet: Visual upgrades are rather mild, with the 992 exterior being heavily based on the outgoing model.

Land Rover Defender: The prototype shows a wealth of design cues from the Defender, as well as a few from the Discovery and Range Rover families.

Melanie White: SEMA Person of the Year

Among the several distinguished honors bestowed at the annual SEMA Show Industry Awards Banquet, the Person of the Year award stands as perhaps the most prestigious. More than their own personal or career achievements, individuals who have received the award were selected in recognition of their tremendous service and contributions to the industry in advancing the success of the entire marketplace. At the recent 2018 SEMA Show ceremonies held in Las Vegas on Thursday night, November 1, the association named Melanie White of Hellwig Products as its 2018 Person of the Year.

SEMA Showcases 2018 New Product Award Winners

The 2018 SEMA Show featured nearly 3,000 new products on display in the New Products Showcase—the No. 1 destination for attending buyers and media. All products entered were eligible for SEMA New Product Awards in 16 different categories, including street-performance, racing, off-roading and mobile-electronics, and each category had one winner and two runners-up. The annual competition recognizes the development of ground-breaking new products introduced to the automotive specialty-equipment market.

Trends and Challenges for 2019

CouncilSEMA News spoke with SEMA’s council and network leaders to find out what’s in store for the coming year, and to get their thoughts about the emerging trends and the challenges they can expect to face based on what their organizations are seeing in their respective marketplaces. Common themes included the responsibility to fight overly restrictive government regulations, continued concern regarding the Recognizing the Protection of Motorsports (RPM) Act, and the evolution of in-vehicle technologies, such as advanced driver assistance systems (ADAS).

The New Rules of Hot Rodding

Among the most popular destinations at the SEMA Show, Hot Rod Alley is home to exhibitors who design and manufacture products intended to add reliability, performance and comfort to American classics. The hot-rod niche has seen significant growth in recent years, and it’s currently estimated to be a $1.26-billion industry, according to the Hot Rod Industry Alliance’s “2017 Biannual Report.” Gauging by the number of Hot Rod Alley exhibitors honored in the 2017 Global Media Awards, it’s also a category that’s gaining momentum worldwide.

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