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The Industry’s Data Game-Changer

Perhaps the most exciting news for SDC members is the debut of SEMA Search, a new online tool developed to deliver retailers and counter people in part stores, web businesses and warehouses a one-stop reference for SDC-member products.An Exclusive Progress Report on the SEMA Data Co-op

When SEMA launched the SEMA Data Co-op (SDC) a little over two years ago, the goal was admittedly ambitious: to revolutionize the way automotive specialty-equipment manufacturers (data suppliers) convey product information to warehouse distributors and resellers (data receivers) for the benefit of all. Now, according to Jon Wyly, the co-op’s CEO, the SDC is delivering thousands of data sets a week, representing millions of part numbers and tens of millions of vehicle applications, through a database that continues to grow by leaps and bounds daily.

Meet the 2014–2015 SEMA Board of Directors

As a trade association, SEMA is governed by a Board of Directors, which is elected by the SEMA membership at large. Board members serve three-year terms, with the chairman-elect automatically assuming the role of Board chairman after completing his or her two-year term.

“The SEMA Board of Directors is vital for setting our priorities and addressing issues that promote growth for all the association’s member businesses,” said SEMA President and CEO Chris Kersting. “Our directors represent the breadth and depth of the $33-billion specialty-equipment industry, and we appreciate their spirit of volunteerism, along with the considerable industry experience and insight they bring to their leadership role.”

SEMA Ignited

The world’s most unique and celebrated customized vehicles from the 2014 SEMA Show will gather and be accessible to the public on Friday, November 7, 4:00–10:00 p.m., as the SEMA Cruise finds its way to a new event taking place immediately after the SEMA Show at the heart of the Las Vegas Strip.

Vehicles of the 2014 SEMA Show

Vehicles of the 2014 SEMA ShowIn addition to being one of the world’s largest trade events, the SEMA Show is a car show like no other. Vehicles of the 2014 SEMA ShowAutomotive specialty-equipment manufacturers from throughout the world exhibit their wares on some of the most finely crafted vehicles in existence, and many are on display for the first time anywhere.

The feature vehicles shown in this listing and online will appear in exhibitor booths and in display areas throughout the Las Vegas Convention Center and the adjacent outdoor grounds. Check them out in person—and, in many cases, see how they turned out—when you get to the SEMA Show!

Industry Poised to Deliver at the 2014 SEMA Show

Chris Kersting, SEMA President and CEO For much of 2014, SEMA members have generally reported having a good year and, for some, a great year. I’ve observed that the SEMA Show is a barometer of industry strength, reflected by participation and investment in the Show. This year’s pre-Show registration indicates that the SEMA Show will be an outstanding springboard for growth opportunities in 2015.

This marks the fifth straight year that the Show has had increased participation levels since the lows of the recession in 2009. This makes for a larger Show, but more important than size is how many innovative manufacturers are taking the opportunity...

Must-See Features of the 2014 SEMA Show

More Than a Trade Show, It’s an Automotive Paradise

The SEMA Show is a business event, as everyone in the industry knows. It’s the venue where buyers and sellers come together to provide products to installers and stock the shelves of retail outlets throughout the nation and the world. But it’s also so much more than that. It’s one of the world’s greatest custom car shows. It’s a four-day university of automotive knowledge. It’s a carnival, complete with wild rides and sideshows. There’s more going on at the SEMA Show than at many of the planet’s amusement parks, and there’s only so much time in each day. Attendees have to plan ahead if they want to catch every nuance available. Here’s a brief look at some of the major points of interest.

Trade-Show Leads

Veteran Show attendees know that every first-time exhibitor represents a business opportunity. At the 2014 SEMA Show, attendees will come face-to-face with more than 415 new exhibitors. Visit www.semashow.com/floorplan for a listing of SEMA Show exhibitors.The Keys Are Collecting, Qualifying and Following Up

According to a report entitled “2013 SEMA Show Research”—a post-Show survey of exhibitors and attendees—almost 90% of exhibitors at the 2013 SEMA Show said that they exhibit in order to generate leads and increase awareness of their companies. Slightly higher percentages said that those objectives were met at the 2013 Show.

Attract Buyers Before the SEMA Show

Four Expert Tips for Building Online Buzz for Your Booth Starting Today

The latest registration statistics for this year’s SEMA Show indicate a more than 5% increase in the number of buyers planning to hit the Show floor on Tuesday–Friday, November 4–7. With more buyers than ever coming to the Show, an exhibitor’s obvious goal is to entice as many of them into the company booth as possible. You’ll likely do this with new-product introductions, updates to signature product lines, booth demonstrations, project-vehicle reveals and even, perhaps, celebrity appearances. However, all of those tactics do little good if you don’t build buzz about them ahead of time.

Planning Your 2014 SEMA Show Success

Exhibiting at the SEMA Show—especially for the first time—can be a logistical labyrinth. But a bit of planning and forethought can result in a straightforward map to success.Advice for First-Time (and Even Long-Time) Exhibitors

More than 130,000 automotive industry professionals will attend the 2014 SEMA Show, November 4–7, at the Las Vegas Convention Center (LVCC), and more than 60,000 of them will be buyers searching the aisles for products to carry in their retail outlets and installation centers. Historically, 87% of those buyers plan to purchase products from the Show’s exhibitors. With some forethought, a bit of research and a successful strategy, even first-time exhibitors can take full advantage of those sales opportunities at what has become the largest annual gathering of small businesses in the United States.

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