Since the inception of the SEMA Data Co-op (SDC) in 2012, more than 475 product brands representing more than 3 million parts have joined what is now the industry’s largest automotive specialty parts product data repository. Designed to enable any company—no matter how small or large—to effectively manage and distribute its product data at the lowest possible cost, the SDC’s expert staff will coach you all the way through the process.
A major factor in the vitality and growth of the association was the advent of the annual SEMA Show. In 1965 and 1966, Noel Carpenter, publisher of Speed Equipment Directory, produced an industry-wide exposition that was initially promoted as a chance for the speed-equipment manufacturers to showcase new products. While the shows were not sponsored by SEMA, the association did receive a share of the profits from the 1966 gathering.
It’s countdown time for the 2016 SEMA Show, to be held November 1–4 in Las Vegas—which means that it’s time to assess your preparations for the Show as an exhibitor. Have you done everything you can to ensure success by attracting buyers to your booth? According to SEMA Vice President of Communications and Events Peter MacGillivray, more than 60,000 buyers are anticipated at this year’s SEMA Show, and an extremely large number of them are already deciding which exhibitors they want to see.
Performance products drive innovation and consumer enthusiasm, guaranteeing the continued health and growth of every business in the distribution chain, from manufacturers to retailers and marketers to media. And because clean-air regulations govern so much of the manufacturing, sale and use of products in this category, SEMA has long emphasized the need for emissions compliance on the part of its member manufacturers while simultaneously striving to protect them from overly burdensome regulation.
The 2016 SEMA Show is rapidly taking shape, with an expanded menu of demonstrations, seminars, special events and other new opportunities for Show attendees to soak up the full potential of the automotive aftermarket. With each passing year, the association team responsible for the SEMA Show sharpens its commitment to making the Show the ultimate venue for the specialty parts industry to do business and keeping the Show in tune with the latest concepts and technologies. With that in mind, we offer the following sneak peek at some of the must-see features at the 2016 SEMA Show.
Attendee feedback consistently indicates that buyers’ top priority at the SEMA Show is to find new products. Each year, the New Products Showcase makes this goal achievable by gathering more than 3,000 new and featured products in one place. Located in the Skybridge between Central and South Halls of the Las Vegas Convention Center, the Showcase includes products from every section represented at the trade show. All registration data for 2016 points to a bigger and more innovative Show than ever before, making it even more important to include the New Products Showcase in your strategy for the week. Here’s a look at some of the products you’ll see there in November.
Slated for November 1–4 in Las Vegas, the 2016 SEMA Show is getting a strikingly fresh graphics makeover, courtesy of the pencilings of celebrated automotive artist Ed Tillrock, whose creative sketchwork will grace not only Show signage but related marketing materials as well. According to Peter MacGillivray, SEMA vice president of communications and events, this new look goes far beyond fresh art demarking Show aisles.
In what has become a highly anticipated September tradition, SEMA News is once again pleased to present the annual “35 Under 35” listing of rising industry talent. This marks the fifth anniversary of this special feature, and we think readers will agree that the young trendsetters profiled in the following pages once again prove that the future of the automotive specialty-equipment industry is in extremely capable hands.
For new exhibitors at the SEMA Show in November, the list of deadlines and paperwork to get done can seem quite daunting. Some of these elements can mean the difference between success and frustration, particularly for first-time exhibitors.
Nearly as old as the web itself, web survey packages have grown ever more sophisticated over the years—to the point where you can use them to essentially run your own, never-ending focus group online. Moreover, given that there’s a crowded market of web survey providers, many businesses find that they can satisfy all of their surveying needs with the free versions of these solutions—and never upgrade to premium offerings.