As we move closer to the rapidly approaching 2017 SEMA Show, the stage is set with an expansive selection of education seminars, special events and interactive experiences for Show attendees to live out firsthand. Year after year, SEMA renews its commitment to bring the most cutting-edge concepts and technologies to the automotive aftermarket, all under one roof in Las Vegas. The following is a list of the top must-see features for the 2017 SEMA Show.
Located in the Skybridge between the Las Vegas Convention Center’s Central and South Halls, the SEMA Show New Products Showcase displays about 3,000 products each year, all organized by Show section. In addition to new releases, there is also a “Featured” category, where exhibitors highlight their signature or best-selling products. Each entry is displayed with detailed product and contact information, making follow-up easy for buyers and media. With all these products gathered in one area, it’s the most efficient way to find new products and generate new business.
While ransomware has long been epidemic, the latest figures are positively chilling, with 61% of businesses surveyed last year saying they had been hit by ransomware, according to a study by CyberEdge Group (www.cyber-edge.com/cdr).
Often considered the mecca for the automotive specialty-equipment industry, the annual SEMA Show, held at the Las Vegas Convention Center, attracts more than 160,000 industry leaders from more than 100 countries. In 2016, the Show featured 2,325 exhibitors, including 383 first-timers—many of whom attended the Exhibitor Summit in June to help them prepare for the big stage.
While any sort of website identity theft is alarming, the version that results in a hacker taking command and control of your website—and ultimately of your business dealings—is especially brutal. Under that scenario, hackers find a way to break into your website and then take over all of the interfaces your business uses to operate that website.
SEMA Trade Shows Director Tom Gattuso has been involved with trade shows for decades, which puts him in a position to share information with trade show exhibitors about how to succeed. In the following interview, Gattuso outlines best practices on how to manage time, utilize marketing better and, ultimately, come away with the optimum return on your SEMA Show investment.
For attendees of the 2017 SEMA Show, preparation is already well underway. It’s now time for buyers to begin acquainting themselves with the online floorplan (www.SEMAShow.com/floorplan) and researching exhibitors. The best place to start is with the following listing of first-time exhibitors—more than 230 companies that are potential leads for new products and business opportunities.
“A good market with lots of potential” is how participants on the 2017 SEMA Australia trip summed up the Australian market in a post-trip survey. A full 100% of the participants completing the survey reported developing promising business leads that are expected to result in sales.
The SEMA Hall of Fame was established in 1969 to honor the contributions of leaders in the automotive aftermarket industry whose creativity, diligence, generosity and industriousness have significantly contributed to the industry’s growth. The award is the automotive aftermarket’s highest honor, and the Hall celebrates the legacies of a pantheon of automotive legends from the racing, manufacturing and media sectors.
While chatbots—computer programs that conduct conversations via audio or text—have captured the imaginations of businesses hungry to automate conversations on the web, it will still be a while before any “digital friend” inside your computer can truly mimic human conversation. Even so, businesses which ignore chatbots do so at their peril, given that there is a great deal of money betting chatbots will emerge, sooner or later, as conversational charmers.