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Hot-Rod Products

Hot Rod Alley at the SEMA Show includes a mix of street rod, custom car and street-performance products and services pertaining to everything from classic ’30s vehicles to ‘70s musclecars and beyond. This diverse category showed growth for the third consecutive year at the SEMA Show. For 2016, the number of companies exhibiting in the hot rod segment grew 2% and occupied 4% more square footage on the Show floor than in the prior year.

The Tech Transfer Portal

Tech TransferThe SEMA Garage’s Tech Transfer program was originally conceived as a way to help member companies acquire original-equipment manufacturer (OEM) computer-aided design (CAD) data, making it possible to quickly produce parts that fit the latest models. By logging into the Tech Transfer online portal, a member has access to OEM CAD data and the opportunity to request specific data for one or more vehicles.

Rod Test

HeritageIn its March 1962 issue, Rod & Custom magazine launched a series of Rod Tests, in which its editors put hot rods and custom cars through the same kind of driving evaluation that new cars got in Motor Trend and other buff books of the time.

The Latest Tire Designs

Four WheelerTires are especially important because they are the only vehicle components that actually touch the ground. A variety of publications cover the latest tire offerings to help keep consumers and the industry in the loop on new compounds and designs. These publications were among the many that attended the 2016 SEMA Show to document the newest tires available from manufacturers exhibiting at the Show.

Forecasting Trends: What Will Be Hot in 2017?

Exhibits at the annual SEMA Show can offer some useful indications of what is trending in the automotive aftermarket in a given year. For those who weren’t able to attend and see for themselves, media coverage following the Show often points to some hot items as well. In surveying these sources and conversing with exhibitors, SEMA News observed a few trends worth mentioning for 2017. The following is a brief look at what the editorial team discovered.

SEMA 2025 and Beyond

SEMA 2025 and BeyondSEMA’s Vice President of Vehicle Technology John Waraniak teamed up with Brett Smith, assistant director of manufacturing, engineering and technology at the Center for Automotive Research (CAR), along with his colleagues in Ann Arbor, Michigan, to share their frontline insights and perspectives with SEMA News on advanced vehicle technologies. They reviewed what SEMA members need to know about how those technologies are impacting the continued growth and future of the automotive performance and specialty-equipment industry.

Got Pop-Up Ads?

Got Pop-UpsGoogle is cracking down on mobile websites that intentionally degrade the web-browsing experience for the rest of us. Beginning in January 2017, the search-engine giant announced plans to push mobile websites down in its search-engine returns if they deliberately harass visitors with bothersome pop-up ads.

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