Five Ways New Artificial Intelligence Tools Improve eMail Marketing

InternetWhile the wunderkinds in artificial intelligence (AI) labs have been tantalizing us for years with talk of AI products for business, the first money-in-the-bank applications are starting to emerge—especially when it comes to email marketing. Essentially, email marketing appears destined to be infused with AI tools forevermore. And if the promises hold up, the marketer’s job of successfully targeting and closing on prime prospects is going to get a lot easier.

The New Rules of Hot Rodding

Among the most popular destinations at the SEMA Show, Hot Rod Alley is home to exhibitors who design and manufacture products intended to add reliability, performance and comfort to American classics. The hot-rod niche has seen significant growth in recent years, and it’s currently estimated to be a $1.26-billion industry, according to the Hot Rod Industry Alliance’s “2017 Biannual Report.” Gauging by the number of Hot Rod Alley exhibitors honored in the 2017 Global Media Awards, it’s also a category that’s gaining momentum worldwide.

Hot-Rod Products

By all indications, the hot-rod market continues to thrive in today’s economic climate. As the hobby evolves, a younger group of enthusiasts is bringing fresh ideas and expanding the traditional boundaries of what qualifies as a hot rod. For many of today’s hot rodders, the “good old days” were the ’60s and ’70s, and vehicles from those model years are in demand. Trucks and late-model musclecars are also growing in popularity.

ADAS and CVT Systems

SEMA research indicates that the U.S. aftermarket for advanced driver assistance systems (ADAS) and connected vehicle technologies (CVT), although still in its infancy, can be expected to grow into a $1.5 billion industry within the next five years. With so much at stake in these rapidly emerging technologies, SEMA has made identifying ADAS/CVT opportunities for association members a key priority.

Spy Photos

Porsche 911 Turbo: The car retains turbocharged engines under the rear trunk, powering either the “regular” Turbo or the Turbo S.

’19 Fiat 500X: Expect new bumpers and lamp units front and rear, and a new eight-speed automatic may replace the troublesome nine-speed. 

Kia Sorento Diesel Mule: The Sorento should be powered by the same 2.2L turbodiesel four-cylinder found in the recently debuted Hyundai Santa Fe. 

Dr. Detail

Dr. DetailAs customers enter the front door, a peaceful chime echoes through the shop. There is a meticulous order to every product display, and yet the store feels quaint and inviting. And as the chime fades, a warm inquisitive voice asks, “What brings you in today, friend?”

TV Tommy and the Twin

HeritageIt’s May 1960, and “TV” Tommy Ivo is about to leave his Burbank home for a months-long national match-race tour, taking with him his new twin-engine dragster and, as crew, a teenaged fellow Road Kings car club member named Don Prudhomme.

Truck/SUV New Products

It is no secret that trucks and SUVs are keeping U.S. automotive sales thriving, with OEMs adding new variants of crossovers and light trucks regularly—more than ever before in the last 15-or-so years. The recent North American International Auto Show, for example, saw the unveiling of three major truck releases—all from American manufacturers—likely to heighten truck sales even more in 2018.


Driver-Assist Technologies

ADASSEMA research indicates that the U.S. aftermarket for advanced driver assistance systems (ADAS) and connected vehicle technologies (CVT) can be expected to grow into a $1.5 billion industry within the next five years, even though the emerging segment is still in its infancy. The impact of these new systems can’t be overstated. Hard as it may be to imagine, they will eventually affect virtually everything from wheel and tire modifications and vehicle electronics tweaks to the addition of custom bumpers, running boards, grilles and other hard parts.

Q&A With John Waraniak

ADASWhile identifying multiple growth opportunities for the specialty-equipment industry, the recently released “SEMA Advanced Vehicle Technology Opportunities Report” (p. 118) also raises questions of innovation, preparedness and best practices. To dig deeper into the fundamentals, SEMA News turned to SEMA Vice President of Vehicle Technology John Waraniak.


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