More than 25% of all buyers expected at the 2017 SEMA Show will come from more than 132 nations outside the United States. Show exhibitors should create an action plan to attract and service international buyers visiting their booths.
New tools for new jobs—and better tools for the same old jobs—were on display at the 2016 SEMA Show in the Tools and Equipment section. That area, which covered more than 63,800 net sq. ft. of the North Hall, also included shop equipment, uniforms and a variety of specialized supplies. Notable products from the New Products Showcase awards were a trailer storage system, a handheld fire extinguisher and a ratcheting flare nut wrench—all fresh takes on tools that have been around for a long time.
’18 Chevrolet Corvette ZR1: Chevrolet engineers are polishing the final details of what is set to become the swan song of the C7 Corvette generation.
’18 Jeep Wrangler: The new Wrangler will resemble the outgoing one, but various aerodynamic tweaks will make it less upright.
’19 Chevrolet Camaro: The Camaro will get a mid-cycle lift next year. Based on the camouflage on this prototype, the standard models will get some comprehensive changes from the A-pillar forward and at the rear.
’19 Ford Mustang GT500: Building on the GT350 and GT350R, the Ford Mustang GT500 is expected to be the next step in the hyper-musclecar stakes.
The United Arab Emirates (UAE) was the venue for the sixth annual SEMA Middle East Business Development Program in March. The 2017 event brought together pre-vetted trade buyers from 11 nations to meet with a delegation of 40 U.S. SEMA-member companies. The delegation included those returning for an additional SEMA Middle East program, such as aFe Power, Borla Performance Industries, COMP Cams and Injen Technology, as well as more than 23 manufacturers traveling to the Middle East with SEMA for the first time.
While many businesses are guilty of chasing the latest digital marketing craze, good old email marketing is still the killer app to beat when it comes to return on investment (ROI) for businesses. Indeed, a 2016 study released by marketing consulting firm Clutch found that email marketing still has the highest ROI of any marketing channel (https://clutch.co/marketing/email#survey).
With many businesses in the automotive specialty-equipment market experiencing consolidation and some of the biggest names in the automotive sphere at the center of the activity, mergers and acquisitions have become important topics of discussion. As the market began to recover from the Great Recession, consolidation became a growing trend. Since then, private equity (PE) firms have continued to actively invest in aftermarket companies.
’19 Toyota Supra: The new Toyota Supra is expected to arrive in 2018. The vehicle caught here wears less camouflage than previous prototypes, showing the coupe’s overall contours, massive front air intakes and the shape of the taillamps.
Grand Cherokee Trackhawk: This is the upcoming Jeep Grand Cherokee Trackhawk (LHD/RHD), caught showing off its HellCat engine.
Often thrown about in today’s trendy business and marketing circles, “rich data” can be a confusing buzz term. Nevertheless, it’s become an essential component in the aftermarket supply chain for everyone from manufacturers to warehouse-distributors to retailers. Consequently, manufacturers can obtain a real advantage in mainstream markets if they grasp and follow the latest rich-data best practices.
Hot Rod Alley at the SEMA Show includes a mix of street rod, custom car and street-performance products and services pertaining to everything from classic ’30s vehicles to ‘70s musclecars and beyond. This diverse category showed growth for the third consecutive year at the SEMA Show. For 2016, the number of companies exhibiting in the hot rod segment grew 2% and occupied 4% more square footage on the Show floor than in the prior year.
An entire generation of aftermarket pioneers may remember cruising the boulevard and blaring Bob Dylan’s “The Times They Are a-Changin’” from their recently invented stereo-cassette radios in the ’60s. Now, five decades later, another generation of aftermarket product developers is giving those words a whole other meaning for today’s vehicle-electronics consumers.