Information is the key to sales. Automotive parts resellers—distributors, retailers and e-commerce dealers—need accurate information about product attributes such as weights and measures, descriptions, current pricing, UPC codes and more in order to power their lookup tools and point-of-sale systems. The SEMA Data Co-op (SDC) was created as a product-data repository to supply that information and more to the automotive specialty parts marketplace.
Each year, the SEMA Installation Gala gathers the industry together to thank outgoing SEMA Board of Directors members, install newly elected leaders and celebrate the association’s latest Hall of Fame inductees. In addition, daytime events leading up to the banquet include high-level Board and council discussions along with a heavy dose of fundraising for SEMA Cares, the association’s charity initiative. This year, the historic Millennium Biltmore Hotel in Los Angeles played host to the July 24 events, with the evening’s gala emceed by the legendary “Voice of the NHRA,” Dave McClelland.
Twenty-one SEMA-member companies recently traveled to Shanghai, China, for the 2015 SEMA China Business Development Program, which included meetings with U.S. government officials in the area, tours of customizing shops, including a new shop that focuses on upgrading and distributing parts solely for Mustangs, Corvettes and other U.S. late-model musclecars, exhibiting in the SEMA section at the sold-out China Auto Salon (CAS) and, for the first time, participating in a measuring session featuring the winning vehicles in a SEMA-conducted survey of top customized vehicles in China that are not available in the United States.
The 2015 Pinewood Builders Challenge, previously held every summer during SEMA’s Installation Gala, featured two major changes. Five of the nation’s premier custom-car builders crafted miniature pinewood hot rods that raced head to head last August at the National Street Rod Association (NSRA) Street Rod Nationals in Louisville, Kentucky. In addition to the Builders Challenge, a Manufacturers Shootout was held for the first time ever for eight participating members of the Hot Rod Industry Alliance (HRIA).
Part of the annual SEMA Show's excitement is the chance to see and visit with the wide array of celebrities, industry personalities and iconic vehicles assembled at the Las Vegas Convention Center.
As the world’s premier automotive aftermarket trade event, the annual SEMA Show at the Las Vegas Convention Center (LVCC) offers industry buyers unparalleled value and opportunity.
“This year’s SEMA Show will have the most industry support that we’ve ever had in the event’s 49-year history,” said SEMA Show Director Tom Gattuso. “What that means to buyers is more new products, more innovation and more ways for them to improve their businesses in the coming year and beyond. In fact, what you do in four days in Las Vegas really can help you chart your business course for the next four years.”
The finals of the 2015 SEMA Battle of the Builders will take place Friday, November 6, at the SEMA Show in Las Vegas, but master craftsmen and vehicle owners were queued up well in advance to sign up for a chance to claim the winner’s trophy. Entries began to be posted at the official SEMA Ignited website (www.SEMAignited.com) in August, and while the determination of final status was also dependent on each entry landing a spot as a display, feature or booth vehicle at the Show, early indications pointed to another strong field.
While almost half of all buyers placed orders at the 2014 SEMA Show, nearly 90% also had plans to make purchases from exhibitors after the Show, and many buyers said that they were researching for future purchases rather than planning to make a purchase at the event. Yet many exhibitors lose out on that business because they either don’t properly collect lead information or don’t follow up with quality leads following the Show.
For many automotive specialty-equipment manufacturers, emissions certification is an essential step in developing and bringing new performance or engine-related products to market. In fact, emissions compliance is a legal requirement. It is illegal under both California and federal law to sell products that could impact emissions. However, parts makers can comply with these laws by proving that their products do not increase emissions and have been certified through the California Air Resources Board’s (CARB) Executive Order (E.O.) process. While this can seem expensive and confusing, especially to small manufacturers and industry newcomers, the SEMA Garage’s cutting-edge Emissions Compliance Center is here to help make the process easy and affordable.
Known worldwide as the specialty-equipment industry’s premiere trade event where business gets done, the annual SEMA Show is more than a week-long extravaganza of hot aftermarket products, customized vehicles and industry networking. It’s also heavy on learning opportunities.