Your business invented a new product and took the time to patent the invention. Now you have a pretty plaque on the wall commemorating your patent grant, but what else can you do with those rights? How does your business realize a return on its patent investment?
Hot Rodders of Tomorrow (HROT) has been going strong since its inception in 2008. HROT is a timed competition where teams of five high-school students go head to head to disassemble and reassemble a small-block Chevy 350. The program is simultaneously educating and empowering students while they compete. The idea is to give students access and experience with the automotive industry by way of a team-building challenge.
At the 2017 SEMA Show, the SDC rolled out a completely refreshed user interface. Members who received demonstrations at the Show saw a Product Information Management System (PIMS) that offers more functionality, features and information than ever before. Now, members log-in to their dashboard to view the status of their account at a glance, and review exports, data health, new members and more.
With the SEMA Show wrapped up and a new year on its way, SEMA-member companies are busy absorbing the latest aftermarket trends and adjusting their marketing and sales strategies for 2018. The task can seem overwhelming, especially after experiencing the dizzying array of new products and innovations that flooded the recent Show.
If you think the drive toward more vehicle autonomy and connectedness won’t impact your business, think again. Advanced driver assistance systems (ADAS) and connected vehicle technologies (CVT) are already flooding the OEM marketplace and rippling through the aftermarket in new and unexpected ways, reshaping the design, production, sales and servicing of a surprising array of parts and accessories. The only question is whether your business is ahead of, keeping pace with, or behind the rapid wave of opportunities heading our way.
It is my pleasure to welcome exhibitors, attendees and enthusiasts to the 2017 SEMA Show. It’s here that more than 160,000 attendees with a common interest come together to see the latest trends in automotive innovation reflected in revolutionary new products and vehicles showcasing them in a highly effective marketplace. There’s no question about it: If you are looking for opportunity, you have come to the right place.
This year, the SEMA Action Network (SAN) is celebrating two decades of political horsepower. Over the past 20 years, long battles have been waged over Cash for Clunkers initiatives, unfair exhaust-noise restrictions, excessive taxes, titling and registration problems, backyard builds, racing and other issues. From fax machines to Facebook, the SAN’s history is chronicled on www.SEMAsan.com/history.
Organizers of the first High Performance and Custom Trade Show, which was held 50 years ago at Dodger Stadium, recognized early on that the Show needed to move out of the ballpark’s halls and into a proper convention facility for it to have any growth potential. The second show—already being referred to as the SEMA Show—did just that, relocating in 1968 to the Anaheim Convention Center.
What are the current trend lines for the aftermarket? What parts are selling, and who’s buying them? How are consumers locating and purchasing these products? And what might businesses glean from key economic and industry indicators to help them chart both their short- and long-term growth?
While the SEMA Show builds the optimal environment for matching buyers with sellers, exhibitors may have a variety of different goals for the week, such as making new contacts, or connecting with current customers. With the 2017 SEMA Show now less than eight weeks away, it’s time to be serious about putting together a game plan for attracting the right buyers to your booth.