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It’s a Big World Out There

SEMA International ResourcesWhy export? One of the proven methods to increasing the health of your firm is to diversify your customer base, which can improve your bottom line, lead to product-improvement ideas and improve a firm’s ability to ride out future economic downturns. It is also the way to reach the 97% of consumers residing outside the United States and take advantage of global demand for products made in the United States.

Customer Relationship Management

CRMMarketers looking for a dashboard to manage every aspect of their interactions with customers will want to take a detailed look at Salesforce.com—the number-one-selling customer relationship management (CRM) solution on the market today, according to Capterra, a company that advises businesses on the best software to buy.

Omix-ADA and SEMA Cares Build a Custom Jeep Wrangler for Charity

SEMA Cares JeepOmix-ADA showcased a custom Jeep Wrangler JK Unlimited built in support of SEMA Cares at its Off-Road Success Center during the 2015 SEMA Show in Las Vegas, marking the third time that Omix-ADA has partnered with SEMA Cares over the past three years. The first was with a donation of $50,000 in 2013. Last year, it was with the first-ever offering of a custom-built Jeep Wrangler, with all proceeds going to the charity.

2016 Tire & Wheel Trends

2016 Wheel & Tire TrendsFrom the influence of Internet sales to the integration of new materials and advanced manufacturing processes, the tire and wheel industries remain in flux. A tire tariff that threatened significant upheaval seems to have been overstated, but brick-and-mortar retailers are seeing the unmistakable effect of online sales. On the wheel side, flow forming, carbon fiber, concave designs and translucent colors are emerging trends.

Kathryn Reinhardt

It takes dedication, hard work and drive to build and grow an automotive specialty-equipment business. Even more so to grow an entire industry. Yet to help its members succeed and prosper, SEMA relies on individuals from every industry segment to step forward and bring their own vision and initiative. Consequently, it seems only fitting once a year to celebrate an individual whose contributions best embody this SEMA mission. For 2015, that individual is Kathryn Reinhardt of MagnaFlow, who found herself named SEMA Person of the Year at the recent 2015 SEMA Show Industry Banquet in Las Vegas.

2015 SEMA New Product Awards

New Products SEMA ShowThe automotive specialty-equipment industry is built around innovation, and new products are its lifeblood. Each year, more than 2,000 new parts, instruments, assemblies and marketing tools are introduced at the New Products Showcase. And each year, one winner and two runners-up are selected from each of 16 categories as the best of the myriad offerings. While every item placed in the Showcase has the potential to create a revolution in the automotive realm, the following were selected as the cream of the crop at the 2015 SEMA Show.

The Best of the 2015 SEMA Show

The annual SEMA Show houses 13 aftermarket business categories under one roof, creating a laboratory of ideas that allows entrepreneurs to visualize novel crossover applications, managers to share technologies, and businesses to benefit from blended techniques and best practices. This year’s Show attracted trendsetters from every category and allowed them to capture an unprecedented array of business possibilities—all ultimately joined together by the automotive culture that every attendee shares.

Classic-Car Showcase

From the HillU.S. Representative Mimi Walters (R-CA) was first elected to Congress in November 2014. While many freshman members of Congress come to Washington, D.C., with much to learn, Walters was ready from day one. Her background in business and experience in the California Legislature prepared her for the rigors of the nation’s capital. For the 50-plus SEMA-member companies in her district, based in Orange County, that’s a winning combination.

The 2015 SEMA Award

SEMA Award LeadA series of awards are bestowed upon four vehicle models each year at the SEMA Show. In essence, the SEMA Award represents the industry’s choices for the most accessory-friendly vehicles entering the coming year. The selections include awards for the hottest car, truck, 4x4-SUV and sport compact, and they are determined through a count of the vehicles that exhibitors have chosen to display in their booths. This marks the fourth year that the SEMA Award presentations have been made.

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