Cap World is a SEMA-member company specializing in truck caps, truck trailers and other truck accessories—or, as the company’s website proclaims, “everything but the truck.” Alongside a recent 30-year anniversary milestone came recognition from the Light Truck Accessory Alliance (LTAA), as Cap World was named Retailer of the Year for 2015. Each of those accomplishments explains how Cap World has stood out as a retail success story.
If you ask average Americans what they love about auto racing, you’ll find a striking similarity in the responses: speed, teamwork and passion. Since the invention of the automobile, Americans have been converting their street vehicles into race cars. Powered by this passion, most professional motorsports leagues, including NASCAR, were founded on that concept. More than a century later, the very core of this tradition is under attack.
In addition to hot products and leading manufacturers, the annual SEMA Show attracts top vehicle builders who debut their one-of-a-kind creations in front of more than 140,000 industry professionals at the world’s premier automotive trade gathering. For many of these builders, the SEMA Battle of the Builders is their chance to prove that they are among the elite. Hundreds enter; only one can win.
17 Nissan GT-R
An upcoming round of revisions appears to include moderate styling updates to the existing car.
’17 F-150 Diesel
Ford is preparing to introduce a turbodiesel to the F-150 line.
SEMA Ignited, conceived as a way for SEMA Show exhibitors to extend their brands to a consumer audience, kicked off Friday night after the weeklong, trade-only SEMA Show ended. The Ignited event, situated just a short walk from the Las Vegas Convention Center, gave thousands of car enthusiasts a magical opportunity to view singular automotive creations on display at the world-famous SEMA Show.
Businesses still reeling from seemingly endless reports of hacker break-ins last year should brace for even more sophisticated capers in 2016 as IT security departments simultaneously roll out new tactics for thwarting the criminals. Security experts say that the image of yesteryear’s hacker—the pimply faced teen on a lark for grins and giggles—has given way to organized-crime teams who are hell bent on stealing and monetizing stolen data.
Racing & Performance continues to be the largest section at the SEMA Show, increasing steadily in net square footage from year to year. In 2015, exhibitors also entered nearly 1,000 racing and performance products into the New Products Showcase—growth of more than 25% over 2014. LED lights and EFI solutions were among the most-scanned products that piqued buyer interest. Other standouts included Brembo’s B-M8 monobloc caliper, winner of the Best Engineered New Product award; C&R Performance’s drag race barrel intercooler, winner of the Best Performance-Racing Product award; and aFe Power’s DFS780 series diesel fuel system, winner of the Performance-Street Product award.
While the 2015 North American International Auto Show (NAIAS) in Detroit was more about modern and efficient musclecars such as the Dodge Hemi Hellcat Challenger and Charger, Ford Shelby GT350 and GT Supercar and Cadillac CTS-V, this year’s show had many companies focusing on their lines of pickups that come in many shapes and sizes. With gas prices going lower by the week, light-truck market sales have overtaken sales of cars. A recent article in Automotive News indicated that 60% of new vehicles purchased are now categorized as light trucks.
Why export? One of the proven methods to increasing the health of your firm is to diversify your customer base, which can improve your bottom line, lead to product-improvement ideas and improve a firm’s ability to ride out future economic downturns. It is also the way to reach the 97% of consumers residing outside the United States and take advantage of global demand for products made in the United States.
Marketers looking for a dashboard to manage every aspect of their interactions with customers will want to take a detailed look at Salesforce.com—the number-one-selling customer relationship management (CRM) solution on the market today, according to Capterra, a company that advises businesses on the best software to buy.