Over the past five decades, SEMA has become world renowned for its annual SEMA Show, but its core mission as a trade association goes much further, extending benefits 365 days a year. To help its members succeed and prosper, SEMA’s year-round work extends to legislative and industry advocacy, the promotion of technology and innovation, market research, education, member services and a host of other important initiatives to encourage marketplace growth. Those goals take leadership, and each year, the SEMA Installation Gala gathers the association together to install newly elected SEMA Board of Directors and council members, say thanks to outgoing officers, and celebrate SEMA’s latest Hall of Fame inductees.
Every company must do at least one thing better than its competitors in order to survive and grow. This is the company’s competitive advantage. This competitive advantage might come from a special formula, a unique part, a cheaper manufacturing process or simply a better-quality product.
Before there was a SEMA Show, there was an association—a loosely knit group of speed-equipment manufacturers who came together with a common interest. It was the Speed Equipment Manufacturers Association’s shared obstacles to building their businesses that brought them together, and the foundation of the industry was born.
The 2016 SEMA Show is home to some of the most unique and highly customized automotive builds in the world. This year, the SEMA Battle of the Builders (BOTB) competition includes automotive builders of all ages and experience levels, culminating in a truly spectacular contest.
Since the inception of the SEMA Data Co-op (SDC) in 2012, more than 475 product brands representing more than 3 million parts have joined what is now the industry’s largest automotive specialty parts product data repository. Designed to enable any company—no matter how small or large—to effectively manage and distribute its product data at the lowest possible cost, the SDC’s expert staff will coach you all the way through the process.
A major factor in the vitality and growth of the association was the advent of the annual SEMA Show. In 1965 and 1966, Noel Carpenter, publisher of Speed Equipment Directory, produced an industry-wide exposition that was initially promoted as a chance for the speed-equipment manufacturers to showcase new products. While the shows were not sponsored by SEMA, the association did receive a share of the profits from the 1966 gathering.
It’s countdown time for the 2016 SEMA Show, to be held November 1–4 in Las Vegas—which means that it’s time to assess your preparations for the Show as an exhibitor. Have you done everything you can to ensure success by attracting buyers to your booth? According to SEMA Vice President of Communications and Events Peter MacGillivray, more than 60,000 buyers are anticipated at this year’s SEMA Show, and an extremely large number of them are already deciding which exhibitors they want to see.
Performance products drive innovation and consumer enthusiasm, guaranteeing the continued health and growth of every business in the distribution chain, from manufacturers to retailers and marketers to media. And because clean-air regulations govern so much of the manufacturing, sale and use of products in this category, SEMA has long emphasized the need for emissions compliance on the part of its member manufacturers while simultaneously striving to protect them from overly burdensome regulation.
The 2016 SEMA Show is rapidly taking shape, with an expanded menu of demonstrations, seminars, special events and other new opportunities for Show attendees to soak up the full potential of the automotive aftermarket. With each passing year, the association team responsible for the SEMA Show sharpens its commitment to making the Show the ultimate venue for the specialty parts industry to do business and keeping the Show in tune with the latest concepts and technologies. With that in mind, we offer the following sneak peek at some of the must-see features at the 2016 SEMA Show.
Attendee feedback consistently indicates that buyers’ top priority at the SEMA Show is to find new products. Each year, the New Products Showcase makes this goal achievable by gathering more than 3,000 new and featured products in one place. Located in the Skybridge between Central and South Halls of the Las Vegas Convention Center, the Showcase includes products from every section represented at the trade show. All registration data for 2016 points to a bigger and more innovative Show than ever before, making it even more important to include the New Products Showcase in your strategy for the week. Here’s a look at some of the products you’ll see there in November.