SEMA Business Resource Guide

Business GuideAs a trade association, SEMA’s goal is to help aftermarket businesses of all types and sizes succeed and prosper. The following pages contain the names and brief contact information consistent with privacy considerations for SEMA-member companies as of August 20, 2020. This “SEMA Business Resource Guide” contains listings and company descriptions for SEMA-member companies that provide services in our industry, such as agencies, consultants and manufacturers’ reps.

Best Practices: Marketing in the COVID-19 Environment

Hot Shot's SecretFounded and owned by Chris Gabrelcik, Lubrication Specialties (also known as Hot Shot’s Secret) manufactures industrial-grade lubricants and additives designed to improve engine performance in both professional and everyday consumer applications. Located in Mt. Gilead, Ohio, just north of Columbus, the company has outgrown three buildings in the past eight years and now is headquartered in a 30,000-sq.-ft. production warehouse set to double in size in the coming year.

Battle of the Builders

Inaugurated in 2014, the SEMA Show’s annual Battle of The Builders (BOTB) event, a nationwide competition series that culminates at the Show each November, has become an essential element of the Show-week experience. Even though this year’s Show will not take place as planned, we wanted share some of the entries we’ve received as a way of providing recognition to the many builders and fabricators who spend thousands of shop-hours each year to transform their automotive dreams into reality.

Inside SEMA360

To deliver a viable marketplace solution amid a challenging year, SEMA is launching SEMA360, a major e-marketplace event taking place this November 2–6. Helping to address a void created by the absence of a 2020 SEMA Show, the SEMA360 experience will focus on manufacturer/reseller relationships, new-product introductions, project-vehicle debuts and industry-leading education. The SEMA360 platform will also leverage the association’s exclusive buyer database and media partnerships to provide manufacturers with an extensive reach and return on investment as they build momentum toward 2021.

Summer’s Automotive Holiday Honored in Style

CoachmenOn July 10, 2020, SEMA members joined with car clubs, businesses and thousands of enthusiasts to celebrate the 11th annual Collector Car Appreciation Day (CCAD). A wide range of events was held nationwide to commemorate the special day. The celebration was designated with SEMA-requested companion resolutions introduced in the U.S. Congress by the co-chairs of the SEMA-supported Congressional Automotive Performance and Motorsports Caucus. U.S. Senate Resolution 650 was sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC), while Rep. Bill Posey (R-FL) and Rep. Sanford Bishop (D-GA) sponsored U.S. House of Representatives Resolution 998.

Modifying ADAS-Equipped Vehicles

The emergence of advanced driver-assistance systems (ADAS) has been a boon to automotive consumers. Among other benefits, ADAS is credited with a 1.2% drop in vehicle fatalities last year, along with significantly reduced injuries. What’s more, consumer comfort with these technologies is increasing as OEMs build ADAS into an expanding number of vehicle platforms. The result is a growing aftermarket customer base that expects specialty-equipment products and modifications to integrate seamlessly with their high-tech factory ADAS packages. But is the industry up to the task?

Signs of Growth as the Aftermarket Recovers

Consumer SurveyDespite the COVID-19 disruption, consumers are more confident, optimistic and in a better financial position today than they were during the Great Recession of 2007–2009. They are shopping more and, as restrictions ease, returning to in-store retail. In May 2020, retail sales at motor vehicle and parts dealers jumped 44% from April—the highest increase ever recorded. Additionally, most consumers think that now is a good time to consider buying a car.

35 Under 35

Since 2012, SEMA News has sought to identify the industry’s young rising stars. In spotlighting talented individuals age 35 and under, we hoped to show both younger and older generations alike that new people with new ideas and drive not only have a home in the industry but also are already achieving great things. In the following pages, we are again pleased to present 35 young trendsetters representing diverse industry segments. In order to make our “35 Under 35” list, honorees must first be nominated by one or more industry peers.


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