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’18 Chevrolet Corvette ZR1: Chevrolet engineers are polishing the final details of what is set to become the swan song of the C7 Corvette generation.

’18 Jeep Wrangler: The new Wrangler will resemble the outgoing one, but various aerodynamic tweaks will make it less upright.

’19 Chevrolet Camaro: The Camaro will get a mid-cycle lift next year. Based on the camouflage on this prototype, the standard models will get some comprehensive changes from the A-pillar forward and at the rear.

’19 Ford Mustang GT500: Building on the GT350 and GT350R, the Ford Mustang GT500 is expected to be the next step in the hyper-musclecar stakes.

The Middle East: A Booming Market With a Bright Future

UAEThe United Arab Emirates (UAE) was the venue for the sixth annual SEMA Middle East Business Development Program in March. The 2017 event brought together pre-vetted trade buyers from 11 nations to meet with a delegation of 40 U.S. SEMA-member companies. The delegation included those returning for an additional SEMA Middle East program, such as aFe Power, Borla Performance Industries, COMP Cams and Injen Technology, as well as more than 23 manufacturers traveling to the Middle East with SEMA for the first time.

10 Reasons Why Email Marketing Is Still the Killer App

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While many businesses are guilty of chasing the latest digital marketing craze, good old email marketing is still the killer app to beat when it comes to return on investment (ROI) for businesses. Indeed, a 2016 study released by marketing consulting firm Clutch found that email marketing still has the highest ROI of any marketing channel (https://clutch.co/marketing/email#survey).

Buying and Selling Brands

MergerWith many businesses in the automotive specialty-equipment market experiencing consolidation and some of the biggest names in the automotive sphere at the center of the activity, mergers and acquisitions have become important topics of discussion. As the market began to recover from the Great Recession, consolidation became a growing trend. Since then, private equity (PE) firms have continued to actively invest in aftermarket companies.

Spy Photos

’19 Toyota Supra: The new Toyota Supra is expected to arrive in 2018. The vehicle caught here wears less camouflage than previous prototypes, showing the coupe’s overall contours, massive front air intakes and the shape of the taillamps.

Grand Cherokee Trackhawk: This is the upcoming Jeep Grand Cherokee Trackhawk (LHD/RHD), caught showing off its HellCat engine.

Understanding Rich Data

Understanding Rich DataOften thrown about in today’s trendy business and marketing circles, “rich data” can be a confusing buzz term. Nevertheless, it’s become an essential component in the aftermarket supply chain for everyone from manufacturers to warehouse-distributors to retailers. Consequently, manufacturers can obtain a real advantage in mainstream markets if they grasp and follow the latest rich-data best practices.

Hot-Rod Products

Hot Rod Alley at the SEMA Show includes a mix of street rod, custom car and street-performance products and services pertaining to everything from classic ’30s vehicles to ‘70s musclecars and beyond. This diverse category showed growth for the third consecutive year at the SEMA Show. For 2016, the number of companies exhibiting in the hot rod segment grew 2% and occupied 4% more square footage on the Show floor than in the prior year.

The Tech Transfer Portal

Tech TransferThe SEMA Garage’s Tech Transfer program was originally conceived as a way to help member companies acquire original-equipment manufacturer (OEM) computer-aided design (CAD) data, making it possible to quickly produce parts that fit the latest models. By logging into the Tech Transfer online portal, a member has access to OEM CAD data and the opportunity to request specific data for one or more vehicles.

Rod Test

HeritageIn its March 1962 issue, Rod & Custom magazine launched a series of Rod Tests, in which its editors put hot rods and custom cars through the same kind of driving evaluation that new cars got in Motor Trend and other buff books of the time.

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