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The “2016 SEMA Pickup Report”

2016 SEMA Pickup ReportFueled by 2.5 million new-pickup sales last year, there are now more than 51 million pickups on U.S. roadways. But how much do aftermarket businesses really know about pickup consumers, their shopping habits and, ultimately, the parts they purchase? Assumptions are one thing, but manufacturers and resellers who truly want marketplace facts to drive their efforts will be interested in the newly released “2016 SEMA Pickup Report” from the association’s market research department.

Leaders and Legends

Over the past five decades, SEMA has become world renowned for its annual SEMA Show, but its core mission as a trade association goes much further, extending benefits 365 days a year. To help its members succeed and prosper, SEMA’s year-round work extends to legislative and industry advocacy, the promotion of technology and innovation, market research, education, member services and a host of other important initiatives to encourage marketplace growth. Those goals take leadership, and each year, the SEMA Installation Gala gathers the association together to install newly elected SEMA Board of Directors and council members, say thanks to outgoing officers, and celebrate SEMA’s latest Hall of Fame inductees.

We Built This

We Built ThisBefore there was a SEMA Show, there was an association—a loosely knit group of speed-equipment manufacturers who came together with a common interest. It was the Speed Equipment Manufacturers Association’s shared obstacles to building their businesses that brought them together, and the foundation of the industry was born.

Product Data Management and Sales Growth Strategies

SEMA Data Co-opSince the inception of the SEMA Data Co-op (SDC) in 2012, more than 475 product brands representing more than 3 million parts have joined what is now the industry’s largest automotive specialty parts product data repository. Designed to enable any company—no matter how small or large—to effectively manage and distribute its product data at the lowest possible cost, the SDC’s expert staff will coach you all the way through the process.

50 Years Later: The Pioneers

A major factor in the vitality and growth of the association was the advent of the annual SEMA Show. In 1965 and 1966, Noel Carpenter, publisher of Speed Equipment Directory, produced an industry-wide exposition that was initially promoted as a chance for the speed-equipment manufacturers to showcase new products. While the shows were not sponsored by SEMA, the association did receive a share of the profits from the 1966 gathering.

Connecting With Buyers

Connecting With BuyersIt’s countdown time for the 2016 SEMA Show, to be held November 1–4 in Las Vegas—which means that it’s time to assess your preparations for the Show as an exhibitor. Have you done everything you can to ensure success by attracting buyers to your booth? According to SEMA Vice President of Communications and Events Peter MacGillivray, more than 60,000 buyers are anticipated at this year’s SEMA Show, and an extremely large number of them are already deciding which exhibitors they want to see.

Fast Track to Emissions Compliance

Fast Track to Emissions CompliancePerformance products drive innovation and consumer enthusiasm, guaranteeing the continued health and growth of every business in the distribution chain, from manufacturers to retailers and marketers to media. And because clean-air regulations govern so much of the manufacturing, sale and use of products in this category, SEMA has long emphasized the need for emissions compliance on the part of its member manufacturers while simultaneously striving to protect them from overly burdensome regulation.

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