Syndicate content

Making the Most of Leads at the 2015 SEMA Show

While almost half of all buyers placed orders at the 2014 SEMA Show, nearly 90% also had plans to make purchases from exhibitors after the Show, and many buyers said that they were researching for future purchases rather than planning to make a purchase at the event. Yet many exhibitors lose out on that business because they either don’t properly collect lead information or don’t follow up with quality leads following the Show.

SEMA News—October 2015


The All-New SEMA Emissions Laboratory

For many automotive specialty-equipment manufacturers, emissions certification is an essential step in developing and bringing new performance or engine-related products to market. In fact, emissions compliance is a legal requirement. It is illegal under both California and federal law to sell products that could impact emissions. However, parts makers can comply with these laws by proving that their products do not increase emissions and have been certified through the California Air Resources Board’s (CARB) Executive Order (E.O.) process. While this can seem expensive and confusing, especially to small manufacturers and industry newcomers, the SEMA Garage’s cutting-edge Emissions Compliance Center is here to help make the process easy and affordable.

SEMA News—October 2015


Educating Yourself at the SEMA Show

Known worldwide as the specialty-equipment industry’s premiere trade event where business gets done, the annual SEMA Show is more than a week-long extravaganza of hot aftermarket products, customized vehicles and industry networking. It’s also heavy on learning opportunities.

SEMA News—October 2015


Friday at the SEMA Show: A Huge Opportunity

Each year, the team at SEMA aims to deliver a SEMA Show that grows in opportunities and value for our exhibitors and attendees. With just 31 days until we open the 2015 edition, plans have crystalized, registration numbers are up over last year, and it’s clear that the trend will continue. And yet our data indicates a change in the pattern, suggesting new opportunities late in the week.

SEMA News—October 2015


Congress Introduces Bill Enabling Limited Production of Replica Vehicles

U.S. Representatives Markwayne Mullin (R-OK) and Gene Green (D-TX) introduced bipartisan legislation that would enable low-volume car manufacturers to produce turn-key replica vehicles for customers nationwide. Called the Low Volume Motor Vehicle Manufacturers Act of 2015 (H.R. 2675), the SEMA-supported bill would allow companies to construct up to 500 “replicas” per year. Those are cars that resemble another production vehicle manufactured at least 25 years ago.

Got Old Credit Card Terminals?

Auto-parts businesses will be on the hook for credit card fraud if they don’t migrate to new chip card terminals by October 1, 2015, according to the major credit card companies.

SEMA News—September 2015


35 Under 35

Now in its fourth year, the SEMA News 35 Under 35 roster has become a much-anticipated annual feature. In the following pages, we are again pleased to present 35 young trendsetters who are bringing exciting new ideas and renewed enthusiasm to every segment of the automotive specialty-equipment industry.Pouring through the nominations, SEMA News looks for candidates who are already making a significant industry impact through their leadership within their organization or business. Entrepreneurship, commitment, insight, innovation, integrity, responsibility, demonstrated skill, involvement and success within the marketplace weigh heavily in our decision-making.

YEN Power Tour Participants Share Their Career Stories

Eight Young Executives Network (YEN) members rode along on the YEN Power Tour in June, a journey of more than 1,500 miles from Madison, Wisconsin, to Baton Rouge, Louisiana. In addition to visiting each of the seven stops scheduled for the Hot Rod Power Tour, the YEN program added a twist of its own: Josh Backes, Tim Brueggeman, Jared Chavez, Cathy Clark, Matthew Davis, Keith McWilliams, Troy Spackman and Tyler Wesely each became advocates for the network and the industry, highlighting the variety of career choices available in the automotive specialty-equipment market. By the end of the week, the participants had become good friends.

SEMA News—September 2015


Ramping Up for Off-Roaders

SEMA has sought to protect motorized recreation on public lands for decades—with good reason. SEMA’s mission is to protect enthusiasts from unreasonable government actions that threaten their rides, whether on the highway or backcountry trails. It’s also harder to market off-road products when there are fewer places to enjoy them.

SEMA News—August 2015


Show Vehicles

While trade events and large automotive gatherings such as the upcoming SEMA Show in November offer manufacturers unparalleled opportunities to introduce products to hungry buyers, they also present a challenge. How does a company break out and get noticed amid a sea of competitors and busy floor activity? For many companies, the answer is a show or project vehicle—which can not only grab attention at the Show but continue holding it long after if done right.

SEMA News—August 2015

By Mike Imlay

Add to calendar