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Advanced Driver Assistance Systems

If you think the drive toward more vehicle autonomy and connectedness won’t impact your business, think again. Advanced driver assistance systems (ADAS) and connected vehicle technologies (CVT) are already flooding the OEM marketplace and rippling through the aftermarket in new and unexpected ways, reshaping the design, production, sales and servicing of a surprising array of parts and accessories. The only question is whether your business is ahead of, keeping pace with, or behind the rapid wave of opportunities heading our way.

A Message From Wade Kawasaki

wadeIt is my pleasure to welcome exhibitors, attendees and enthusiasts to the 2017 SEMA Show. It’s here that more than 160,000 attendees with a common interest come together to see the latest trends in automotive innovation reflected in revolutionary new products and vehicles showcasing them in a highly effective marketplace. There’s no question about it: If you are looking for opportunity, you have come to the right place.

Stand Up to Government Threats at the SEMA Show

SEMA PACThis year, the SEMA Action Network (SAN) is celebrating two decades of political horsepower. Over the past 20 years, long battles have been waged over Cash for Clunkers initiatives, unfair exhaust-noise restrictions, excessive taxes, titling and registration problems, backyard builds, racing and other issues. From fax machines to Facebook, the SAN’s history is chronicled on www.SEMAsan.com/history.

Growth Potential Unlimited

Custom Trade ShowOrganizers of the first High Performance and Custom Trade Show, which was held 50 years ago at Dodger Stadium, recognized early on that the Show needed to move out of the ballpark’s halls and into a proper convention facility for it to have any growth potential. The second show—already being referred to as the SEMA Show—did just that, relocating in 1968 to the Anaheim Convention Center.

2017 SEMA Market Report

Market ReportWhat are the current trend lines for the aftermarket? What parts are selling, and who’s buying them? How are consumers locating and purchasing these products? And what might businesses glean from key economic and industry indicators to help them chart both their short- and long-term growth?

Top Marketing Tips for Exhibitors

MarketingWhile the SEMA Show builds the optimal environment for matching buyers with sellers, exhibitors may have a variety of different goals for the week, such as making new contacts, or connecting with current customers. With the 2017 SEMA Show now less than eight weeks away, it’s time to be serious about putting together a game plan for attracting the right buyers to your booth.

Must-See Features at the 2017 SEMA Show

new products showcaseAs we move closer to the rapidly approaching 2017 SEMA Show, the stage is set with an expansive selection of education seminars, special events and interactive experiences for Show attendees to live out firsthand. Year after year, SEMA renews its commitment to bring the most cutting-edge concepts and technologies to the automotive aftermarket, all under one roof in Las Vegas. The following is a list of the top must-see features for the 2017 SEMA Show.

2017 New Products Showcase Preview

Located in the Skybridge between the Las Vegas Convention Center’s Central and South Halls, the SEMA Show New Products Showcase displays about 3,000 products each year, all organized by Show section. In addition to new releases, there is also a “Featured” category, where exhibitors highlight their signature or best-selling products. Each entry is displayed with detailed product and contact information, making follow-up easy for buyers and media. With all these products gathered in one area, it’s the most efficient way to find new products and generate new business.

Firing on All Cylinders

Firing on All CylindersOften considered the mecca for the automotive specialty-equipment industry, the annual SEMA Show, held at the Las Vegas Convention Center, attracts more than 160,000 industry leaders from more than 100 countries. In 2016, the Show featured 2,325 exhibitors, including 383 first-timers—many of whom attended the Exhibitor Summit in June to help them prepare for the big stage.

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