Fact Sheets

Restyling Market - Facts At-A-Glance

Overview

Products used to modify a vehicle’s exterior or interior after they
have left the factory are what define the restyling market. As
consumers desire to create something unique that fits their personal
lifestyle, so, too, does the trend to customize one’s vehicle.
Restyling products, which include sunroofs, ground effects, grille
guards and drop-center bumpers, are functional, however, many consumers
purchase them for the aesthetic appeal.

General Market Information

Truck Market - Facts At-A-Glance

Overview

There are two aspects of the
truck market: 1) The light-truck market, which focuses on products that
change the appearance, performance and/or handling of pickups, vans and
SUVs that are for street-use only, and 2) The off-road market, which
covers products designed to modify the appearance, performance and/or
handling of vehicles designed to be used off paved roads.

General Market Information

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