Exhibitors

Accessory Sales Opportunities

About this product:

Recently SEMA News caught up with National Automobile Dealers Association (NADA) Chairman Ed Tonkin. Tonkin, a multifranchise dealer in Portland, Oregon, discussed the opportunities specialty-equipment sales represent for dealerships as well as the SEMA Dealer Day taking place at this year’s SEMA Show.

SEMA News: We are seeing an increased level of interest from new-car dealerships looking to get involved in selling specialty-equipment accessories. What role do you see accessory sales playing for dealerships going forward?

Ed Tonkin: Sales of specialty-equipment accessories represent a $27-billion-a-year market, and it’s growing.

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Hottest Vehicles at the Show? How About the Exhibitors’ Choice?!

About this product:

The SEMA Show is without a doubt one of the strongest indicators of emerging trends in the automotive industry. Each year, SEMA exhibitors must decide which vehicles will be their “canvass” of choice to highlight the innovative and exciting new products they’ve worked so hard to bring to market. Naturally, exhibitors will select the vehicles for their booths that they believe are the hottest and provide the best opportunity to attract buyers and media at the Show. So why not capture that selection—that “vote”—in an all-new SEMA industry award program? The idea makes great sense, and that’s why this year’s SEMA Show will feature a new award centerpiece: the “SEMA Award: Hottest Truck, Hottest Car and Hottest 4x4-SUV.”

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