Gary Vigil: One of the ways SEMA tries to fulfill its mission of helping its members’ businesses succeed and prosper is to produce the industry’s leading trade show.
Peter MacGillivray leads the communications and events departments for SEMA. This role includes oversight of the association’s publications, which includes the monthly print magazine SEMA News and a weekly electronic newsletter, SEMA eNews, plus a number of SEMA Show publications and directories. He also guides the Public Relations department for the association, which works to promote and standardize the association’s corporate communications with outside media.
The Communications and Events Department oversees the association's show department, which organizes the annual SEMA Show in Las Vegas and several regional trade shows, international shows and spe