Gary Vigil: One of the ways SEMA tries to fulfill its mission of helping its members’ businesses succeed and prosper is to produce the industry’s leading trade show.
Peter MacGillivray leads the communications and events departments for SEMA. This role includes oversight of the association’s publications, which includes the monthly print magazine SEMA News and a weekly electronic newsletter, SEMA eNews, plus a number of SEMA Show publications and directories. He also guides the Public Relations department for the association, which works to promote and standardize the association’s corporate communications with outside media.
MacGillivray also heads the SEMA’s show department, which organizes and produces the annual SEMA Show in Las Vegas and several regional trade shows, international shows and special events throughout the year. He also supervises the International department, and is responsible for overseas business development, working to identify growth opportunities and create value for SEMA members who export products.
Prior to joining SEMA, MacGillivray served as publisher and/or editor for a variety of enthusiast publications in segments that address boating, street performance, off-road, and sport compact performance, including Super Street magazine at Emap USA. There, he was responsible for all of Super Street’s tours and consumer events.
MacGillivray has been an enthusiastic participant in off-road racing, as a member of the U.S. team in the Camel Trophy rally competitions for two years, and a participant in the Baja 1000. MacGillivray’s other passions include golf, photography and his family.
He holds a degree in Journalism from Boston University.
The Communications and Events Department oversees the association's show department, which organizes the annual SEMA Show in Las Vegas and several regional trade shows, international shows and spe