ETTN Member News

Emerging Trends & Technology Network Explores Mobile Marketing at PWA

Emerging Trends and Technology Network (ETTN) - SEMA CouncilThe Emerging Trends & Technology Network (ETTN) kicked off the Performance Warehouse Association’s (PWA) 40th annual conference in Phoenix, Arizona, with an engaging educational seminar entitled “How Mobile Is Radically Changing Your Business.” The seminar featured a diverse panel moderated by Tyler Tanaka, president of Cie Studios.

The three panelists were Michael Beller, Source Interlink Media’s vice president of brand marketing, Tim Hayden, mobile/lifestyle marketing executive, and Michael Alvarez, director of e-commerce at Roush Yates.

Emerging Trend: Standards in Product Data

Emerging Trends and Technology Network (ETTN) - SEMA CouncilGood, clean data ensures that all parties in the distribution chain can do their jobs and that consumers get the best products possible. The challenge comes in the variance of formats that are used by different organizations to classify and store their own product data.

Patty Putcharkan, data intelligence manager at MagnaFlow, explained that automotive product data historically has not adhered to any kind of industry standard, creating issues for organizations that need to exchange information. But Putcharkan has noticed that beginning to change.

PWA Educational Seminar—Powered By the Emerging Trends & Technology Network

Emerging Trends and Technology Network (ETTN) - SEMA CouncilMobile devices are creating a commerce revolution. The Internet modernized sales and marketing a decade ago, but today’s companies need more than a website altered to fit smartphones. Smart businesses and smart marketers must learn to develop mobile-specific tools and techniques.

The new Emerging Trends & Technology Network (ETTN) will be hosting a Mobile Trends seminar at the 2013 Performance Warehouse Association (PWA) Conference, to be held September 22–25 in Phoenix. “How Mobile Is Radically Changing Your Business” will offer attendees the latest facts about the burgeoning mobile market and strategies for capturing sales using these cutting-edge devices.

The Sun Sets on the SPC and Rises Anew on the ETTN

Emerging Trends and Technology Network (ETTN) - SEMA CouncilWelcome to the Emerging Trends and Technology Network (ETTN), SEMA’s newest network, which is an evolution of the Street Performance Council (SPC) and even earlier Sport Compact Council.

In recent times, the SPC experienced success on the cutting edge of emerging trends and technology and often led the way for other SEMA councils and member companies. While this proved to be of great value to members, it was not easy to draw an intuitive connection with the council’s name and mission. “Street performance” was just too broad, and the council was more narrowly focused on exploring cutting-edge technology. Therefore, it made sense to change the name from SPC to ETTN and reboot.

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