About this product:Responding to requests from SEMA members for market research information, the 2009 SEMA Show included a strong new benefit program for exhibitors and attendees alike. SEMA selected a group of automotive enthusiasts to participate in a market research and feedback session, both prior to and during the Show.
The program included top opinion leaders and consist of car collectors, club members, bloggers and enthusiasts who are active in automotive forums and social media. By taking part in the program, participants revealed valuable insights and offered unique perspectives on their SEMA Show experience.
The program provided feedback on new products, show vehicles and industry trends. Additionally, Show participants benefitted from increased viral messaging about Show activity through social media channels.
If your company was an exhibitor at the 2009 SEMA Show, please contact Megan McKernan at firstname.lastname@example.org to receive your complimentary copy of this report.
About this product:
In an effort to better analyze the tastes and preferences of today’s auto enthusiasts, SEMA, in coordination with Ford, launched the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show.
The program invited 527 enthusiasts, selected through a rigorous application process, to the second day of the Show and tasked them with using social media, including Twitter and Facebook, to broadcast their personal product and trend highlights of the Show.
About this product:
Market conditions dictate how companies develop their operating strategies. Evaluating the business environment becomes increasingly important when the economy goes through the kind of turbulence we’ve seen over the past two years. Part of SEMA’s mission is to help member companies assess current conditions and make choices based on hard facts and real trends. The association’s market research programs have been developed and honed to provide that type of real-world analysis. The most recent of these initiatives—the Enthusiast Opinion Leader Program—was unveiled at the 2009 SEMA Show as an exclusive benefit free of charge for members who exhibited or attended the Show. The program is yet another example of the added value realized by SEMA Show participants.