Education

Hidden Treasures and Lurking Lawsuits: How to Increase Profits and Stem Losses Without Getting Sued in Troubled Economic Times

About this product:

November 2, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Brian Balow, Dickinson Wright PLCC, and Gary Wolensky, Hewitt Wolensky LLC
Track: Legal & Public Policy

Times are tough. Businesses find themselves having to renegotiate contracts, get out of deals that aren’t working and lay off employees who aren’t performing. Each of these presents a real danger, and handling them incorrectly can lead to even greater legal complications. Learn how to renegotiate or terminate contracts and eliminate staff without being sued. This talk also highlights simple, inexpensive steps to ensure the protection of valuable company assets.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

The Role of the Internet in Shaping Parts and Accessories Sales in 2009 and Beyond

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KEYNOTE
November 2, 2009, 8:00 a.m. - 9:00 a.m.
Track: Online Marketing, Sponsored by eBay

Panelists:
• Rob Chesney, Vice President of eBay Motors
• Jad Dunning, CEO of DriverSide
• Michelle Morris, Director of North America Automotive Sales for Google
• Bryan Murphy, CEO of WHI Solutions, Inc.
• Famous Rhodes, Director of Parts and Accessories for eBay Motors
• Glenn Rogers, CEO of CarDomain
• Steve Sigg, eBusiness Manager for ACDelco

The Internet is known for shaping industries by providing transparency in content, inventory and eventually pricing. Several industries have seen this cycle mature over the past 10 years. The new-car industry was the first to see this cycle of transparency play out in its space and emerge with a new set of assets to compete. Travel is another industry that has emerged out of the web with a different model. Rob Chesney, vice president of eBay Motors, leads a panel of industry experts to explore the eventual end state of the industry, as influenced by the Internet.

Sub-topics include:
• The role of content: Product reviews, installation content, diagnosis tools and research for comparison shopping
• Pricing transparency and its role and growing importance
• Video
• Evolution and role of aggregators (Frugal Mechanic and Shopping.com), online marketplaces (eBay, Craigslist and Amazon) and retail sites operated by business owners
• The comingling of services and parts
• The role of catalog provider content and application data
• Shift in search behavior: How consumers begins their search for parts or services

Chesney draws from his personal experience leading the world’s largest automotive site through these decisions at eBay with its vehicles and parts business over the past eight years. The eBay Motors category receives over $12 million unique monthly visitors and represents over $14.2 billion in vehicles, parts and accessories inventory globally as of the second quarter of 2009. Chesney has seen the evolution of the vehicles business as impacted by the current macroeconomic climate, along with the major changes occurring in the automotive industry.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

$9.95

Do-It-Yourself Intellectual Property Protection

About this product:

November 2, 2009 – 1:00 p.m. - 2:00 p.m.
Presented by: Robb Roby, Knobbe Martens Olson & Bear
Track: Legal & Public Policy

Budgets are tight, but guarding intellectual property is essential. How can a company avail itself of intellectual property rights while reducing the amount spent on intellectual property counsel? This presentation introduces online resources and other steps that reduce legal expenses while preserving the ability to pursue intellectual property rights.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Hiring and Inspiring the New Generation

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November 2, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Lisa Orrell, The Orrell Group and Author of Millenials Incorporated
Track: Small Biz Management

Decades of downsizing and layoffs have changed the contract between employee and employer. Everything has changed - job descriptions, hiring strategies, interviewing techniques, compensation policies. Generations X and Y are not like Baby Boomers, and the newest-generation Millennials will be even more different. Learn how to hire, inspire and survive the new trends in employment at this forward-looking seminar.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

The Essentials of Online Marketing

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Thursday, January 14, 2010; Presented by: Bill Leake, CEO, Apogee Search

The Essentials of Online Marketing Webinar provided participants with must-know information about how to capture market share and increase sales.

As part of the management team at Power Computing, presenter Bill Leake built the first company to sell $1 million worth of product over the Internet. As CEO and founder of Apogee Search, he has guided the company from inception to its current position as the largest search-engine marketing firm in the Southwest, one of the 20 largest in North America and one of the fastest-growing companies on the Inc. 500 list.

Leake shared details of successful Internet promotion such as:

  • The four basic types of online marketing
  • What you need to do before you spend money on online marketing
  • What you can do this month to move the ball forward
  • Common online marketing mistakes and pitfalls to avoid

SEMA Members may get this content for free!

Regular Price:

$19.95

If Patton Ran Your Business

About this product:

Thursday, December 3, 2009; Presented by: Tom Shay, Profits+Plus

General George S. Patton was an outstanding leader who had unique ideas about how to lead the troops under his command. During this three-part workshop, Tom helped participants determine the strategies and tactics they will utilize as they combat their competitors and make 2010 a winning year.

 

SEMA Members may get this content for free!

Regular Price:

$19.95

Tips for Maximizing Sales and Marketing ROI Within Online Automotive Communities

About this product:

Thursday, November 19, 2009; Presented by: Jason Bauer, AutoGuide.com; Justin Choi, Cie Studios; Nick Catalfamo, NASIOC.com

Online auto enthusiast communities, also known as “enthusiast forums” or “discussion boards," have been around for awhile. In the past 2 or 3 years traffic to forums has grown exponentially as consumers look for reliable, objective sources of information when shopping for auto products and services.  These communities are rich with consumer-generated content as members interact with each other to share their knowledge, experiences and opinions.  Marketers and vendors are rushing to this promising frontier to build their brands and revenue. But what does it take to succeed, who is doing a good job and what do you need to do to get started? This webinar explores:

  • Traditional advertising vs. interactive online community participation
  • Building your community marketing plan: knowing the benefits, setting your objectives
  • Top 10 tips for successful sales and marketing
  • Doing it right: real life examples
  • Rules of the road: steering clear of community marketing missteps.
  • Supporting your plan: staffing and other resources
  • Growing your returns: moving from basic to advanced community marketing
  • What to expect in the next 3 years

SEMA Members may get this content for free!

Regular Price:

$19.95

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