Education

Getting Your Data House in Order, Part II: Data Standards 101

About this product:

November 2, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Bob Moore
Track: Business Efficiency 101

This session is a must for anyone who is just getting started with data or is confused by all the “geek-speak” related to data and data standards. Bob Moore presents on the basics of standardized product information in easy-to-follow “non-tech” speak and show how it will help you sell more products. You will learn the differences between product attribute data (i.e., PIES) and catalog application data (i.e, ACES) and how both are critical to your success. Discover how a simple data sync with your trading partners can eliminate lost sales, invoices errors and gain more business for both of you. You will walk away with a simple-to-use data template to send and receive data with your trading partners.

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Getting Your Data House in Order, Part I: “We Really Want to Sell Your Products but Your Data Won’t Let Us”

About this product:

November 2, 2009 – 9:30 a.m. - 10:30 a.m.
Presented by: Bob Moore
Track: Business Efficiency 101

Bob Moore provides a real-life case study (or should we say horror story) on a substantial brick and mortar retail chain, that recently decided to have an online presence. Thirteen months and tens of thousands of dollars later, this website still isn’t operating because the retailer can’t get the data they need from their suppliers. If you are a manufacturer who wants to see your products on more websites or are a retailer considering creating or expanding your website, this case study is a must see.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Creating Killer Video: Using Video to Communicate with Your Customers

About this product:

November 2, 2009 – 9:30 - 10:30 a.m.
Presented by:
• John Naderi, StreetFire.net, and Famous Rhodes, eBay Motors
• Chris Duke, MOTORZ
• James Lawrence, PowerTV
• Josh Biggers, Stillen
Track: Online Marketing, Sponsored by eBay

Learn to create effective video for distribution via the Internet on social media websites. Topics will include equipment suggestions, content ideas and what to do with the video once it’s produced. This entertaining seminar shares the secrets to videos that have worked well by earning thousands of views on a social media website with little effort and cost.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Branding: What Makes or Breaks Your Success!

About this product:

November 2, 2009 – 1:00 a.m. - 2:00 p.m.
Moderated by:
• Zan Martin, Martin & Co. Advertising
• Nate Shelton, B&M
• Joe St Lawrence, Executive Producer of Spike TV’s Powerblock
• Mark Wronski, AMP Research
• Paul Banks, Cherry Bomb
• Mark McFann, Royal Purple
Track: Marketing

Standing out in the crowd during tight market conditions is crucial to survival. Products can survive the vagaries of the market and last to see better days with strong brand equity. In this seminar, our presenter demonstrates techniques of good versus insufficient branding, provides a step-by-step process to teach attendees how to develop a strong brand and provides evaluation tools to measure the success of a company’s existing branding efforts.

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Simple & Effective Marketing That Will Turbo Charge Your Sales

About this product:

November 2, 2009 – 1:00 p.m. - 2:00 p.m.
Presented by: Bob Negen, WhizBang! Training
Track: Customer Service & Sales Solutions

If 15% to 30% sales growth sounds good, don’t miss this dynamic workshop. Learn the secrets of a consistent system to generate significant sales increases and exponential growth by learning how to get customers to shop more often, generate foot traffic and tricks to growing your business without spending a fortune - plus a special section on how to use the Internet to generate more sales from your current customers.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Boost Your Profits with Customer-Centered Selling

About this product:

November 2, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Bob Negen, WhizBang! Training
Track: Customer Service & Sales Solutions

Learn a sales system that can be implemented immediately for greater profit. This practical, proven system focuses on easy-to-understand strategies, tips and tricks to boost your store’s sales while providing exceptional service. Learn a potent five-step system and six powerful words that will dramatically increase sales and let you understand your customer’s needs. This workshop gives you what you need to create a team of sales superstars.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Patents, Trademarks, & Copyrights: Ask the Experts

About this product:

November 2, 2009 – 9:30 a.m. - 10:30 a.m.
Moderated by: Stuart Gosswein, SEMA, with panelists:
• Merritt R. Blakeslee, The Blakeslee Law Firm
• Steve Lustig, Dickinson Wright PLLC
• Robb Roby, Knobbe Martens Olson & Bear
Track: Legal & Public Policy

Learn business law without the strain of legal jargon. During this session, top attorneys in the specialty-equipment market answer your questions on the key issues that make an impact on your company. These attorneys are experts on patents, trademarks and copyrights and will dedicate the entire 60-minute panel discuss toward answering your questions.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Tech Transfer: Cut Product Development Time & Costs

About this product:

November 2, 2009 – 10:00 a.m. – 11:00 a.m.
Presented by: Oscar Munoz, SEMA Vehicle Product Data Manger
Track: Tech Transfer

Immediately impact your company’s bottom line using Computer-Aided Design (CAD) technologies to cut your product development time and costs. Through demonstrations and a short tutorial you’ll see how powerful and easy this tool is to get your next product launched quicker and for a heck of a lot less.

Download formats in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

How to Develop a Strong Team

About this product:

November 2, 2009 – 9:30 a.m. - 10:30 a.m.
Presented by: Bob Negen, WhizBang! Training
Track: Small Biz Management

A successful staff is a competitive edge for any business, but it doesn’t happen by accident. Learn how to find the most qualified candidates, how to separate potential superstars from the run-of-the-mill, the three reasons people don’t do what they are supposed to – and how to solve the problem, and the five secrets of successful coaching. An exceptional staff is the best way to increase sales and improve customer service.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Nostalgia is Good 4 Biz: When Old News is Great News

About this product:

November 2, 2009 – 9:30 a.m. - 10:30 a.m.
Moderated by: Stacey David, GEARZ TV

Presented by:
• Bill Tichenor, Holley
• Jon Clark, Aftersales LLC and SMS Supercars
• Brian Downard, Lokar
Track: Marketing

Take a walk down memory lane and learn how to capitalize on nostalgia to build your brand and improve sales. Nostalgia is the sizzle that captures attention. Learn how to improve your business by focusing on the connection people feel toward the past.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

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