Education

Thriving in Challenging Times

About this product:

November 3, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Richard Jones, Management 2000, Inc., and Justus Breeze, Automotive News
Track: Industry Trends & Forecasts

Have you ever wondered why some businesses are highly successful, while others struggle to simply stay one step ahead of their competitors? Learn how to attract more prospects with low-cost innovative marketing. Find solutions to your challenges and break down barriers to reaching your peak potential. Persuade others with your ideas, services and products and uncover a wealth of proven business strategies that will help you and your organization grow rapidly.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Do My Employees have a Reasonable Right to Privacy?

About this product:

November 3, 2009 – 1:00 p.m. - 2:00 p.m.
Presented by: Doug Frymer, Law Office of Douglas A. Frymer, and Tiffany Brosnan, Snell & Wilmer L.L.P
Track: Legal & Public Policy

Employee rights require company planning. That’s why you need a policy manual. Learn how to set standards for your employee instead of assuming that you’ll know what to do and when to do it. Avoid legal hassles by knowing where you stand.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Profitable Online Selling: An Interactive Discussion with the Expert

About this product:

November 3, 2009 – 9:30 - 10:30 a.m.
Presented by:
• Brian Offenberger, Aftermarketer Club
• Dora Fang, eBay Motors
• Jenni Chang, eBay Motors
Track: Online Marketing, Sponsored by eBay

If you could ask an industry expert specializing in Internet marketing just one question about growing your business online, what would that question be? At this event, Internet marketing pro Brian Offenberger takes your questions and, through his answers, identifies the actions you need to take for better results. The entire 60-minute session consists of audience members receiving solutions to their most pressing Internet marketing problems - answers you need to make money.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

The Nordstrom Way to Customer Service Excellence

About this product:

November 3, 2009 – 1:00 p.m. - 2:00 p.m.
Presented by: Robert Spector, Author of The Nordstrom Way
Track: Customer Service & Sales Solutions

Customer loyalty is fundamental to the success of your company. Without it, expenses go up, profits go down, morale can suffer and your company is at risk. We know how to create loyal customers and will provide the ideas, tools and motivation to keep your customers coming back. Your people will leave this seminar with real-world action items they can put to use right away.

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Driving Green: MPH+MPGe

About this product:

November 3, 2009 – 9:30 a.m. - Noon
Moderated by: John Waraniak, SEMA
Presented by:
• Justin Ward, Toyota Technical Center
• Dan Kapp, Ford Motor Company
• Johnathan Goodwin, H-Line Conversions and Goodwinn-Young
• Beau Boeckmann, Galpin Auto Sports
• Ric Fulop, Mrketing A123 Systems
• Dean Tomazic, FEV, Inc.
• Gale Banks, Banks Power
• Eric Cahill, Progressive Insurance Automotive, Automotive X Prize
• Azhar Hussain, TTXGP eGrandPrix
Track: Vehicle Technology Briefing SuperSessions

Green Performance represents the latest vehicle technologies and opportunities associated with high-performance engineering, energy efficiency and the fact that horsepower and green power can coexist. Going green is no longer an option - nearly 85% of Americans consider themselves environmentalists. During this session, a panel of experts explores the potential solutions for SEMA members to partner, leverage and capitalize on their capabilities in these emerging technologies and growing market segments.

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Measure the Success of Your Online Efforts with eMetrics

About this product:

November 3, 2009 – 3:00 p.m. - 4:00 p.m.
Presented by: Linda Boudiab, Google, and Mark Contreras, Google
Track: Business Efficiency 101

The flood of data available to gauge the effectiveness of your website is mind boggling. You know you’ve spent an enormous amount to build your site - but is it serving your business? Do you know who is finding your site? What pages they’re visiting? And how do you act once you’ve determined the answers? This course is an eye-opener for anybody who is concerned about measuring the results of their labors.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Global Growth: Successful Companies Show the Way to International Success

About this product:

November 2, 2009 – 3:00 p.m. - 4:00 p.m.
Moderated by: Linda Spencer, SEMA, with panelists:
• Jim Cozzie, RTM Productions
• Bob Scheid, Fidanza Engineering Corp / Performance Management and Consulting LLC.
Track: Industry Trends & Forecasts

Learn from the best of the best in how to access the global market. Top specialty-equipment companies demonstrate how they accessed new markets and learned the rules of playing the international game. Expand your company’s reach with this informative seminar.

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Product Launches: What You Must and Must Not Do

About this product:

November 2, 2009 – 3:00 p.m. - 4:00 p.m.
Moderated by: Tom Marx, The Marx Group and co-author of Marketing Sucks! (And Sales too!), with panelists:
• Cam Benty, FlowMaster
• Ron Coleman, Competition Cams
• Marla Moore, Hypertech
Track: Marketing

Every product launch is unique, but all require market research, competitive analysis, branding, promotion and packaging. Distribution determines the tactical elements, whether its retail, online or two- or three-step distribution. All require support marketing to reach the end consumer. Our panelists will provide the must-do activities and materials for a product launch in today’s market.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Getting Your Data House in Order, Part IV: ACES Data Standards - Fit Happens

About this product:

November 2, 2009 – 3:00 p.m. - 4:00 p.m.
Presented by: Gigi Ho, Digital Performance Inc.
Track: Business Efficiency 101

Recent industry studies show that most manufacturers have major “holes” in the application data, meaning that they don’t catalog every application that their parts fit. This seminar will help anyone who depends on electronic catalogs to match parts to specific vehicles or engines to understand how to use industry application standards to eliminate holes and provide their customers with more accurate application data. This seminar helps explain the differences between AAIA Legacy data standards and ACES and how to get the most out of each.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Getting Your Data House in Order, Part III: Product Attribute Data -The Path to Profits

About this product:

November 2, 2009 – 1:00 p.m. - 2:00 p.m.
Presented by: Scott O’Toole, Motor State Distributing
Track: Business Efficiency 101

Are you interested in increased sales, lower returns and improved product exposure? Scott O’Toole shares his knowledge of formatting and managing product information required by today’s distribution channel, which includes product manufacturers, WDs, jobbers, retailers and manufacturers reps. So that you are well prepared when you return to your business, Scott will provide:
• Essential pieces of product information required today
• Importance of information quality and accuracy
• Real-life examples that show how bad information can cause problems, including legal issues
• Methods to populate and share data
• Benefits of adopted data standards

Don’t just sit there, join us and learn how standardized product format, PIES, allows everyone to sell more parts!

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

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