Education

Effectively Communicating TPMS Training/Developments to Techs

About this product:

November 4, 2009 - 2:00 p.m. - 3:00 p.m.
Presented by:
• Sean MacKinnon
• Carl Wacker
• Jean-Christophe Deniau
Track: Tires at Two

TIA's Director of Automotive Training Development, Sean MacKinnon, will discuss how TIA has been able to speak to tire technicians across the country on the developments of TPMS in the tire industry. This seminar will focus on how this technology can be effectively communicated to tire technicians and also provide a comprehensive snapshot of where TPMS is, and where it is heading. Attendees will also gain insight on training techniques, as well as a plethora of TPMS information.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

International Roundtable – Best Practices in the Tire Industry

About this product:

November 4, 2009 - 3:00 p.m. - 5:00 p.m.
Presented by:
• Harvey Brodsky
• Paul Fiore
• Rudolph Jan Leonard Spuijbroek
Track: Tires at Two

This is the first year for this exciting, new event. Tire industry attendees from around the world are invited to attend and participate by sharing their best practices on any or all of the following categories:

• TIRE SERVICE
• RETREADING & REPAIRING
• COMMERCIAL TIRE SERVICE

This event is hosted by the Tire Industry Association and will feature Harvey Brodsky, Managing Director of the Tire Retread & Repair Information Bureau (TRIB) as the moderator. It promises to be an informal, fun-filled two hours, with a lively exchange of good ideas! Now is the time to begin gathering your best practices to share with your peers in Las Vegas.

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Social Networking to Make $$$

About this product:

November 4, 2009 – 3:00 p.m. - 4:00 p.m.
Panel moderated by: Tom Myroniak, SEMA, with panelists:
• Thomas West, Whitney Automotive Group
• Tyler Tanaka, Turbonetics Inc.
• Alex Algard, CarDomain Network
• Che Chou, Turn 10 Studios
Track: Online Marketing, Sponsored by eBay

Struggling to figure out how top companies are increasing sales through social networking? Then you need to participate in this seminar. This session provides social networking business models, case studies of leading specialty-equipment company strategies and how you can take advantage of this growing Internet trend. These online communities represent burgeoning sales opportunities. Learn to use them!

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

If Patton Ran Your Business - Part I, II, and III

About this product:

November 4, 2009
If Patton Ran Your Business, Part I – 11:00 a.m. - 12:00 p.m.
If Patton Ran Your Business, Part II – 1:00 p.m. - 2:00 p.m.
If Patton Ran Your Business, Part III – 3:00 p.m. - 4:00 p.m.
Presented by: Tom Shay, Profits+Plus
Track: Small Biz Management

General George S. Patton was an outstanding leader, and he had unique ideas about how to lead the troops under his command. During this three-part workshop, Tom will help participants determine the strategies and tactics they will utilize as they combat their competitors and make 2010 a winning year.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Offer More Products with Reduced Inventory - Welcome to IPO Technology

About this product:

November 4, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Anne Coffin, Beck/Arnley
Track: Business Efficiency 101

By implementing Internet Parts Ordering (IPO) Technology, a reseller can leverage their suppliers inventories to offer a wider range of products while reducing their inventory. You can confirm product availability and order and calculate special shipping through an electronic process in seconds while your customer is standing at the counter. IPO technology can help provide a commerce solution that any retailer, installer or distributor can use to sell more with less. The seminar will cover both basics and intermediate sections of the IPO standards and process.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Marketing to the Gen Y Customer

About this product:

November 4, 2009 – 1:00 p.m. – 2:00 p.m.
Moderated by:
• Michael Cooperman, J.D. Power and Associates
Presented by:
• Justin Choi, Cie Studios
• Victor Carillo, The ID Agency
• James Lawrence, PowerTV Media
• BJ Birtwell, Armory Marketing
• Chance Parker, J.D. Power and Associates
Track: Marketing

During this session, leading brands in and out of the specialty equipment market share their knowledge and experience courting the coveted Gen Y demographic. Through this seminar, you will learn how the typical Gen Y customer prefers to learn about a product, their buying patterns and technology used to get the answer THEY want.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Demystifying the DIY’er

About this product:

November 4, 2009 – 1:00 p.m. - 2:00 p.m.
Presented by: Famous Rhodes, eBay Motors
Track: Industry Trends & Forecasts

In today’s economy, consumers still want specialty-equipment products but are more likely than ever to attempt installations themselves. For manufacturers and retailers alike, these buyers may represent either lost service dollars or an opportunity to generate greater loyalty and long-term customers. During this session, attendees will be presented with a number of opportunities for engaging do-it-yourself customers and stimulating more business.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Consultative Selling: Making Customers Happy They Bought from You!

About this product:

November 4, 2009 –  9:30 a.m. - 10:30 a.m.
Presented by: Michael Mattevi, GE Money
Track: Customer Service & Sales Solutions

Are your customers "shopping" their installation and service work more than ever? Do they "price compare" every item? Choose the cheapest product or service possible . . .. putting off until tomorrow what they should do today? In these unsure economic times, customer service and consultantative selling is more important than ever. In this seminar, you will learn simple and easy tools you can use to teach your employees how to do "consultantive selling" . . and the result will be customer loyalty and increased sales!

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Driving Connected: Built-in, Brought-in and Beamed-in – Integrating Automotive and Consumer Electronics

About this product:

November 4, 2009 – 9:30 a.m. - Noon
Moderated by: John Waraniak, SEMA
Presented by:
• Greg Baribaultt, Microsoft Auto
• Thilo Koslowski, Gartner
• Roger Berg, Denso American International
• Greg Krueger, Michigan Dept. of Transportation
• Roger Curtis, Michigan International Speedway
• T.C. Wingrove, Visteon Corporation
• Paul Venhovens, Clemson University
• Michael Schagrin, U.S. Dept. of Transportation
• Mike Blicher, CEA-SEMA Automotive Electronics Connectivity Committee
Track: Vehicle Technology Briefing SuperSessions

Vehicle electrification, electronics integration and connected vehicle technologies are leading the way toward cars that don’t crash and devices that don’t distract. Automakers have recognized that connected vehicles sell and are a hit with consumers. The challenges and opportunities for SEMA members lie in how effectively these features and devices can be integrated into vehicles. This seminar focuses on accelerating product development, deployment, acceptance and integration of automotive and consumer electronics.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Successful Tire Dealers Share Their Secrets

About this product:

November 3, 2009 - 2:00 p.m. - 3:00 p.m.
Presented by: Tom Wright, Dennis Bucher
Track: Tires at Two

Take a glimpse into the lives of several successful tire dealers as they share their secrets on business success. Be sure to attend one of TIA’s most popular seminars that will give you tips and advice on getting your business on the road to success. This session features a panel of outstanding tire dealers who have volunteered to participate in the seminar. Why is this seminar so popular year after year? It’s a rare opportunity to ask questions of some of the industry’s most successful business people. Learn from their experiences and bring back home some proven tips. The panel hosts, Tom Wright and Dennis Bucher, each with years of experience, guides you through this top-notch seminar.

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Pages

Subscribe to Education