Education

Relate or Die: Communication and the Profit Motive

About this product:

November 5, 2009 – 1:00 p.m. - 2:00 p.m.
Moderated by: Mel Selway, P.A.R.T.S.*, Inc.
Panelists:
• Tom Wronkovich, BikeTown Harley-Davidson
• Rob Lytle, American Honda Motor Co., Inc.
• Karin Gelschus, PowerSports Business
• Galen Royer
Track: Customer Service & Sales Solutions

This seminar will delve into the critical need to relate to others and the consequences of failing to do so. Communication is key to relationship building. If you want to make more money, have happier customers and employees, don’t miss this entertaining and educational talk.

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Make Some Noise

About this product:

November 5, 2009 – 9:30 a.m. – 10:30 a.m.
Presented by: Ken Schmidt, Professional Speaker and Former HD Director of Communications for Harley Davidson
Track: Marketing

The former director of communications for Harley-Davidson Motor Company, Ken Schmidt played an active role in one of the most celebrated turnarounds in corporate history. He is a frequent speaker to business groups and academic communities throughout the world. “How the people of Harley-Davidson were able to turn this great company around, as successfully as we did, makes for one of the best business stories of all time,” he says. His presentation, “Make Some Noise,” is a fascinating story of building an entirely new corporate culture, of rekindling relationships with customers, and reaching out to new ones in completely untraditional ways. After all he has accomplished, his philosophy of life and business has remained the same: “Never do what’s expected, make yourself as noticeably different as possible, and have a lot more fun than you’re supposed to.”

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

DRIVING SAFE: ESC Systems and Aftermarket Performance

About this product:

November 5, 2009 – 9:30 a.m. - Noon
Moderated by: John Waraniak, SEMA
Presented by:
• Paul Williamsen, Lexus College, Toyota Motor Sales, USA
• Ed Browalski, ACEC
• Kevin Kott, dSPACE, Inc.
• Tom Gillespe, Mechanical Simulation Corporation
• Michael Chetcuti, Quality Metalcraft & Principal, AEV
Track: Vehicle Technology Briefing SuperSessions

This seminar focuses on the challenges, solutions and opportunities associated with electronic stability control systems. Attendees will learn about active-passive safety systems combined with practical approaches for determining compatibility and compliance of aftermarket products with ESC systems and ways to assess the interaction between ESC and specific aftermarket products. The seminar will be highly interactive with the audience. A vehicle simulator will demonstrate the impact of specific aftermarket modifications on vehicle dynamics and FMVSS 126 compliance.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

How To Get Customers Off The Phone and Into Your Store

About this product:

November 5, 2009 – 3:00 p.m. - 4:00 p.m.
Presented by: Eddy Kay, Eddy Kay Group and author of Retail Amnesia
Track: Customer Service & Sales Solutions

As retailers, we spend a fortune every year to make that phone ring. And then we fail to get the customer in the door. This seminar will teach you how to get them off the phone and into your store where you can sell them. You'll walk away knowing how to take control, sample questions to ask that will engage them in the buying process and, most importantly, get them to spend money with you!

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Formula for Email Success: The Essential of Email Marketing

About this product:

November 5, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Michael Kelly, ClickMail Marketing
Track: Online Marketing, Sponsored by eBay

Do you have a 90% or better response rate to your e-mail inquiries? Do you dread cold calls? This program shows how to produce e-mails that get read and get action! The information is relevant for anyone who uses e-mail for business or personal communications. It is particularly effective for people in sales and provides the edge you need to increase sales without picking up the phone to make cold calls.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Trading Partner Connectivity - E-Hub Solutions

About this product:

November 5, 2009 – 9:30 a.m. - 10:30 a.m.
Presented by: Steve Smith, GCommerce Inc.
Track: Business Efficiency 101

Enabling trading partner connectivity can provide critical business information and operational efficiencies, thereby improving profitability for all. Our presenter will communicate the business value and technology requirements at each level within the supply chain. If you need connectivity solutions to fit your needs, this seminar is not to be missed!

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Sure-fire Ways to Maximize Accessory Sales to Auto Dealers

About this product:

November 5, 2009 – 11:00 a.m. - 12:00 p.m.
Moderated by: Bill Wolf, SEMA, with panelists:
• Jonathan Titman, Automotive Essentials
• Ed Wood, Parkway Ford
Track: Customer Service & Sales Solutions

Restylers and retailers need a recession-busting formula for merchandising products and services to car dealers. Discover real-world solutions to reinvigorating accessory sales to dealerships. Learn how to build long-lasting relationships with key decision makers and turn objections into opportunities. Pinpoint what’s expected in terms of quality and service, and identify the best approaches to creating profitable accessory programs for you and your dealer customers. Make the best of this revenue source.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Staying Ahead: Technology That Positively Impacts Your 12-Volt Business

About this product:

November 5, 2009 – 1:00 p.m. - 2:00 p.m.
Panelists Include:
• Steve Witt, Alpine
• Barry Vogel, MERA
• Mike Kahn, Sony
• Joe Gross, Kicker
• Steve Baldacci, iBiquity
• Ben Oh, Motormusicmag.com
Track: Industry Trends & Forecasts

What happens when consumers want the latest technologies in their cars but don’t want to buy a new car to get them? What 12V technologies are meeting the needs of today’s portable enabled consumer? What factors really impact their buying decisions? How do retailers capitalize on the growing consumer desire for upgrading factory sound systems? By participating in this informative seminar, you will walk away with a better understand of the innovative 12volt products that will grow your business.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Cause, Viral and Social Marketing: New Methods to Solve Old Problems

About this product:

November 4, 2009 – 9:30 a.m. - 10:30 a.m.
Presented by: Tom Shay, Profits+Plus
Track: Marketing

Three old marketing standbys -image advertising, item advertising and price advertising - are becoming relics of the past. To get the attention of today’s consumer, you have to meet them where they are. Cause, Viral and Social marketing can cost less and get you better staying power in the customer’s mind -if you know how to do it properly. Join Tom Shay and see how CVS marketing gets customers in your door.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Social Networking and Viral Marketing – How to Get People to the Party

About this product:

November 4, 2009 – 9:30 a.m. - 10:30 a.m.
Hosted by the SEMA Businesswomen’s Network (SBN)
Panelists include:
• Mike Schwab, NGK Spark Plugs (USA), Inc.
• Mark Sprague, NGK Spark Plugs (USA), Inc.
• Dr. Melissa Read, Engauge
• Natasha Swanson, Monarch Products
Track: Online Marketing, Sponsored by eBay

Is your marketing reaching the Facebook generation? Now that active Facebook membership includes more than 150 million active users and the fastest-growing demographic is those 25 years old and older, you can no longer ignore Facebook or other social networking sites. Learn how to use them to increase sales and profitability.

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

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