Education

Is Motorsports Marketing Worth It? How You Can Tell If You’re Making Money or Not in Motorsports?

About this product:

November 5, 2009 – 11:00 a.m. - 12:00 p.m.
Moderator: Jim Skelly, SEMA
Panelists Include:

  • Bill Holland, Holland Communication
  • Karl Fredrickson, Speedway Illustrated   
  • Bill Floyd, Ride Tech/Air Ride Technologies   
  • Steve Wolcott, ProMedia   
  • Morgan Lucas, Lucs Oil & Top Fuel Driver
Track: Industry Trends & Forecasts

What happens when consumers want the latest technologies in their cars but don’t want to buy a new car to get them? What 12V technologies are meeting the needs of today’s portable enabled consumer? What factors really impact their buying decisions? How do retailers capitalize on the growing consumer desire for upgrading factory sound systems? By participating in this informative seminar, you will walk away with a better understand of the innovative 12volt products that will grow your business.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Preparing Your Company to Finance Growth

About this product:

Thursday, May 6, 2010; Presented by: Louis Goodwin, Sr. Vice President, Wells Fargo Commercial Banking; Bob Staiger, CPA, CSPM, Swenson Corporation

Most experts agree that the economy is beginning to recover, and many businesses are poised to take advantage of growth opportunities through hiring, expansion or infrastructure investments. But the old saying is true: It takes money to make money. How will your company finance its growth and increase its market reach? Learn proven methods in SEMA’s May 6 webinar, “Preparing Your Company to Finance Growth,” which will include such timely topics as:

  • Can I expect lenders to provide financing?
  • What do lenders need and expect from today’s borrowers?
  • What financing sources are available, and how do they apply to me?
  • How can I use professionals to assist in positioning my company for growth?

This unique webinar will be presented exclusively to automotive specialty-equipment professionals by Louis Goodwin, senior vice president and regional manager for Wells Fargo’s Inland Empire Commercial Banking office in Southern California, and Bob Staiger, a principal in the Swenson Corporation of business financial strategists and CPAs.

Goodwin, a banker for 28 years, is responsible for credit risk management and directs the business of originating relationships and managing traditional and nontraditional banking products and services for Wells Fargo’s Inland Empire Commercial Banking office. Staiger oversees his firm's Measure of Excellence Program and Swenson University, which helps clients successfully grow and manage their businesses more effectively through adopting performance measurement and performance management techniques.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$19.95

How to Gain Media Exposure

About this product:

Thursday, April 22, 2010; Presented by: John Stewart, Off-Road Industry Magazine; Steve Campbell, Campbell Media

The media receive hundreds of product releases and story ideas each month. Do yours see the light of day, or are they lost in the pile? Find out how to cut through the clutter and gain the attention that will get your news noticed! In an exclusive SEMA webinar entitled “How to Gain Media Exposure,” automotive publishing and web veterans will explain:

  • How to create a winning press release
  • How to generate exposure for your products
  • How to build a press kit
  • How to develop media contacts
  • How to organize and promote a press conference
  • How to generate and select project vehicle opportunities
  • Why you should treat all media as equals — even though some are more important than others

John Stewart and Steve Campbell have been members of the automotive media for more than three decades. They have edited top-flight publications such as 4-Wheel & Off-Road, Four Wheeler and Hot Rod, and they have overseen dozens of other titles in executive management positions at leading publishing houses, including Petersen Publishing Company, General Media, EMAP and Primedia. Stewart is currently editor-in-chief of Off-Road Industry magazine and provides web and print content for a variety of automotive entities. Campbell was editorial director for SEMA, and he remains a frequent contributor to SEMA News as well as consumer publications in all automotive segments.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG-1 Audio Layer 3 (MP3).

SEMA Members may get this content for free!

Regular Price:

$19.95

Search Engine Marketing 101

About this product:

Thursday, April 8, 2010; Presented by: Mandy Mathis, Automotive, The Americas, Google Inc.

As consumers increasingly turn to the web to search for products, pricing and convenient shipping solutions, successful companies must optimize not only their offerings but also their knowledge of Internet marketing techniques. Now SEMA has arranged for the undisputed champion of search engines to offer expert insight into geographic targeting and optimizing of Internet ads for the best possible performance. Google’s own staff will present “Search Engine Marketing 101,” providing participants with the web giant’s own list of best practices along with tips on how to reach the desired audience with the right message at the right time. Learn how to track your search-engine marketing efforts to ensure that your company is achieving the maximum return on investment.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV). 

SEMA Members may get this content for free!

Regular Price:

$19.95

Servicing the Next Generation of Tire Pressure Monitoring Systems

About this product:

Thursday, March 4, 2010; Presented by: Kevin Rohlwing, Senior Vice President of Training, Tire Industry Association

As increasing numbers of vehicles equipped with Tire-Pressure Monitoring Systems come on line, knowledge of proper servicing procedures for both direct and indirect systems is essential for tire installation, repair and maintenance professionals. Understanding when a relearn procedure is necessary, such as after a change in air pressure, a tire rotation or a tire/sensor replacement, is only the first step. Technicians must also understand relearn procedures for both import and domestic vehicles.

Kevin Rohlwing, senior vice president of training for the Tire Industry Association, presented a summary of TPMS technology currently used on foreign and domestic vehicles and the latest relearn principles. He also discussed the difference between a low-tire indicator and a malfunction indicator light as well as the fundamentals of aluminum clamp-in sensor service and maintenance.

A tire-industry veteran with more than 26 years of experience in the field, Rohlwing has trained more than 3,000 certified tire service professionals on the latest developments in the tire industry.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV). 

SEMA Members may get this content for free!

Regular Price:

$19.95

How to Profit with Google AdWords

About this product:

Thursday February 11, 2010; Presented by: Perry Marshall, Perry Marshall & Associates

Many online marketers are using pay-per-click (PPC) programs like Google AdWords because unlike other marketing programs, results are immediate and measureable. However, PPC is highly competitive and takes well selected keywords and targeted ad copy to actually catch the consumer’s attention without blowing your budget.

Choosing those keywords and building that ad is the topic of this SEMA webinar. “How to Profit from Google AdWords” offers unique advice about how to use this marketing tool to your best advantage and includes topics such as:
  • How to structure an ad campaign to produce real results
  • Free and low-cost tools that can help anyone plan and evaluate a campaign
  • How to measure results
  • The differences between broad match, phrase and exact match — and guidelines for their use
  • How to identify and use negative keywords
  • How to improve poorly performing words, groups or campaigns
  • How to see what your competitors are doing
  • How to hire the right people to provide advice and deliver competent help  

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

TPMS Tire Repair Manufacturer Update

About this product:

November 5, 2009 - 2:00 p.m. - 3:00 p.m.
Presented by: Sean MacKinnon, Scot Holloway, Jocques Mouchet, Scott Krampitz
Track: Tires at Two

With tire shops across the country facing an ever-increasing amount of vehicles equipped with TPMS, the need has never been greater to have the most up-to-date and functional TPMS diagnostic and learn tools available to technicians. That’s why TIA has invited the top TPMS tool manufacturers to come and show you what their products can do, and how you can make your shops more productive and profitable.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Selling Against the Internet: Secrets of Successful Retailing

About this product:

November 5, 2009 – 11 a.m. - 12 p.m.
Presented by: Eddy Kay, Eddy Kay Group and Author of Retailers Amnesia
Track: Marketing

People do not like buying off the Internet, where they are unable to touch, feel and truly review a product. That’s why they ask you to match the price. They want the safety of a real store where they can examine the real product. Learn how to use this information to get the sale at your price.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

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